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The Power of Vulnerability in Copywriting [PODCAST] Thumbnail

The Power of Vulnerability in Copywriting [PODCAST]

Being authentic in your copywriting shouldn't come at the expense of writing high-converting copy. In this episode of the Call to Action podcast, we learn how being more vulnerable can help you craft persuasive, relatable copy.

Conversion Heroes Part 1: Copywriting for Landing Pages – An Interview with Roberta Rosenberg

Conversion Heroes Conversion Heroes is a series of short 5-question interviews with experts in the field of conversion. Subjects for discussion include landing pages, copywriting, conversion optimization, social media conversion, email marketing, organic SEO for landing pages and A/B & multivariate testing. Today’s Conversion Hero is Roberta Rosenberg Roberta is a regular contributor to Copyblogger.com … Continued
A Legendary Copywriting Formula 4 U [PODCAST] Thumbnail

A Legendary Copywriting Formula 4 U [PODCAST]

In this episode of the Call to Action podcast, we explore how writing an About Page isn't always about you. Then, direct response copywriter Marc Aarons shares how he writes killer landing page copy... every time.
Landing Page Copywriting Secrets the Pros Never Share Thumbnail

Landing Page Copywriting Secrets the Pros Never Share

If you could hire four top copywriters to write your landing page, what would they do for you? What are the tricks they’d use to get visitors to convert? You could shell out well over $1000/hr to hire Joanna Wiebe, Henneke Duistermaat, Demian Farnworth and Amy Harrison. Or you could learn all their favorite formulas, fo' free. Right now.