Does your landing page raise more questions than it answers? Here are three common copywriting mistakes that may be confusing prospects without you even realizing it.
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Being authentic in your copywriting shouldn't come at the expense of writing high-converting copy. In this episode of the Call to Action podcast, we learn how being more vulnerable can help you craft persuasive, relatable copy.
Conversion Heroes Conversion Heroes is a series of short 5-question interviews with experts in the field of conversion. Subjects for discussion include landing pages, copywriting, conversion optimization, social media conversion, email marketing, organic SEO for landing pages and A/B & multivariate testing. Today’s Conversion Hero is Roberta Rosenberg Roberta is a regular contributor to Copyblogger.com … Continued
In this episode of the Call to Action podcast, we explore how writing an About Page isn't always about you. Then, direct response copywriter Marc Aarons shares how he writes killer landing page copy... every time.
Some of the highest-converting short copy landing pages on the web today are based on simple long-copy principles. Here are 3 copywriting tricks to test on short copy landing pages.
If you could hire four top copywriters to write your landing page, what would they do for you? What are the tricks they’d use to get visitors to convert? You could shell out well over $1000/hr to hire Joanna Wiebe, Henneke Duistermaat, Demian Farnworth and Amy Harrison. Or you could learn all their favorite formulas, fo' free. Right now.
No one wants to feel like they’re being sold to – so in this episode we chat with Enchanting Marketing's Henneke Duistermaat about which words you’re better off avoiding if you want to write copy that converts.
Your landing page copy should inspire people to take action – not make them jump through hoops. Here's a simple but powerful psychological framework for reducing friction on your landing page.
Is your landing page copy killing it… or is it killing your conversions? Before you write another word, check out these battle-tested landing page copywriting tactics.
If you read any marketing blogs, you know that landing pages live or die by the copy – but how can you write headlines that reliably convert? No copywriting arsenal is complete without this classic, easy-to-follow formula.