Growth Hacking Definition The “lean startup” term for using conversion marketing tactics like content marketing, A/B testing and analytics to grow a company quickly and efficiently. Coined by Sean Ellis, who defines growth hackers as people whose “true north is growth.” Sean Ellis unpacks the controversial term that he created. “Growth is a continuous process — not just a set of tactics.” — @SeanEllis Tweet This Resources How AI Marketing Will Transform Your Lead Generation (and Conversion) 10 Content Marketing Growth Hacks [with Infographic] The Definitive Guide to Growth Hacking