Motion

Definition

An attention-driven design technique that uses moving elements to draw attention to a page element. For example, parallax scrolling pages frequently leverage motion effects to draw attention to a call to action.

Resources

1. The 7 Principles of Conversion-Centered Design
2. How to Use Design Principles to Increase Conversions
3. 7 Creative Landing Page Ideas to Inspire Your Next Campaign (With 14 Examples)