motion in conversion centered design



An attention-driven design technique that uses moving elements to draw attention to a page element. For example, parallax scrolling pages frequently leverage motion effects to draw attention to a call to action.

“Beware when using motion on your landing page. Too much can be distracting, but the right amount focuses attention.”
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  1. Designing for Conversion – 8 Visual Design Techniques to Focus Attention on Your Landing Pages
  2. How to Use Design Principles to Increase Conversions