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using whitespace to increase conversions

Whitespace

Definition

A conversion-centered design technique that uses areas of blank space to emphasize a landing page element of your choice. Whitespace allows you to direct attention to your call to action by giving your prospect’s eye only one thing to focus on.

Oli Gardner explains why whitespace isn't always white.
“Whitespace gives your CTA some breathing room to allow it to stand out from the rest of your design.” — @oligardner
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Resources

  1. Designing for Conversion – 8 Visual Design Techniques to Focus Attention on Your Landing Pages
  2. The Importance of Whitespace in Web Design
  3. The Ultimate Guide to Landing Page Optimization

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