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Our Gift to You: The Ultimate Holiday Email Marketing & Landing Page Guide Thumbnail

Our Gift to You: The Ultimate Holiday Email Marketing & Landing Page Guide

As a marketer, you know email is a powerful marketing channel. But if you’re not sending your campaign traffic to a dedicated landing page, your Christmas wish of more sales might just go unanswered. Don’t toss the tree out just yet — Unbounce and Campaign Monitor have partnered on The Ultimate Holiday Email Marketing & Landing Page Guide to help you get the most out of your holiday campaigns.
Influencer Outreach: 5 Pro Tips for Stunning Success Thumbnail

Influencer Outreach: 5 Pro Tips for Stunning Success

Influencer marketing is much more nuanced than, “Hey, bud, can I get a link-back?” It’s about what you can offer them — not the other way around. Dmitry Dragilev, founder of JustReachOut.io, shares his five-step process for impactful influencer outreach.

7 Real World Landing Page Metaphors – A Marketing Field Trip

Today, in our second post in the 7 Days to a Better Landing Page series, I escaped from the office to go on an impromptu marketing field trip. My goal was to find real-world examples or metaphors that illustrate the 7 Elements of a Landing Page that I described in yesterdays post. Armed with my … Continued

How Do B2B Companies Use Social Media? [Infographic]

We know the power of social media in creating brand awareness, but are companies using it to drive demand generation as well? This 2012 survey by Eloqua investigated how B2B marketers use social media to promote, engage and sell.
Low Email CTR? Here’s Why You Should Delete Subscribers Thumbnail

Low Email CTR? Here’s Why You Should Delete Subscribers

In 2015 HubSpot unsubscribed 250,000 people from its marketing blog... and the world didn’t collapse. Why'd they do it? In response to poor deliverability stats that led to a Graymail problem (a.k.a. mail that isn’t quite spam, but often ends up in the Promotions tab, thus reducing your click-through rates). Unfortunately, no one is immune to Graymail’s effects, but you can tackle it head-on and improve your CTR by strategically pruning your list — here’s how.