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How to create successful marketing campaigns (+ 9 examples) Thumbnail

How to create successful marketing campaigns (+ 9 examples)

To launch a kick-butt marketing campaign you’ll need to understand the crucial components that make a campaign truly impactful, the essential steps of measuring a campaign’s success, and maybe even some inspiring, real-world examples of iconic marketing campaigns to spark inspiration.
Influencer Outreach: 5 Pro Tips for Stunning Success Thumbnail

Influencer Outreach: 5 Pro Tips for Stunning Success

Influencer marketing is much more nuanced than, “Hey, bud, can I get a link-back?” It’s about what you can offer them — not the other way around. Dmitry Dragilev, founder of JustReachOut.io, shares his five-step process for impactful influencer outreach.
The Science of Creating Highly Shareable Roundup Posts [INFOGRAPHIC] Thumbnail

The Science of Creating Highly Shareable Roundup Posts [INFOGRAPHIC]

Wading through the 2 million+ blog posts that get published on a daily basis is a helluva job. Which is why stumbling upon a great round-up post is like striking gold. As a content marketer, publishing your own top-notch roundup posts can do wonders for your metrics, not to mention you'd be doing your readers a solid by giving them a goldmine of what they're searching for. But what makes a great roundup post anyway? The folks at Siege Media have the answer, and they've packaged it up for you in an ever-so-delightful infographic. Check it out, and help your fellow marketers find the best, most relevant content to them.
4 Spam-Free Recipes For Nurturing and Converting Leads Thumbnail

4 Spam-Free Recipes For Nurturing and Converting Leads

Lead nurturing is like cooking: done right, you delight your audience with the right food delivered at just the right time. Done wrong? Well, it’s spam and eggs. Here are four spam-free lead nurturing recipes you can use to send prospects organically down the funnel – toward that precious conversion.