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33 New Email Marketing Resources You Shouldn’t Miss

Email Marketing is pretty darn serious business. Grow your list, segment like a champ, build-out smart campaigns, write killer content, use top notch images, test deliverability... There are few people that love sinking their teeth into this stuff, luckily, I know you're one of them.

The 6-Point Guide to an Irresistible Email Teaser Campaign [Case Study]

Read a simple 6-point guide to creating an alluring and irresistible email campaign that builds up anticipation, creates a great amount of support and succeeds in your project goals.

Everything You Need to Know About AI Copywriting (& Get Your Content Team On Board Too)

How can you use AI copywriting tools in your marketing to save time and increase conversions? Here’s what you need to know to get started.

How One Bank Doubled ROI by Being Creative in a Conservative Industry

Marketers are often constrained by the demands placed on us by our boss and clients — but pressure can also come from the industry we work in. Learn how one bank found creative ways to increase their conversions in a traditionally conservative industry.

The Power of Vulnerability in Copywriting [PODCAST]

Being authentic in your copywriting shouldn't come at the expense of writing high-converting copy. In this episode of the Call to Action podcast, we learn how being more vulnerable can help you craft persuasive, relatable copy.

How Unbounce’s Marketing Team Grew From 1 to 31 [PODCAST]

As the first full-stack marketer hired at Unbounce, Georgiana Laudi wore many, many hats. What did she learn watching the marketing team grow from one to 30 employees? Find out in this episode of the Call to Action podcast.

How to Optimize Your Content Marketing Strategy for More Leads

Do your content marketing efforts generate leads? If you want more bang for your buck, you need to optimize for three things: increased exposure, reduced friction and increased incentive.

How to Write Click-Worthy Blog Headlines Without Resorting to Clickbait

No matter what goals you have for your content marketing, you need to be able to write headlines that get clicked. Here are six tips for crafting headlines that convert – without resorting to clickbait.

6 Reasons Why I Won’t Look at Your Infographic

How do you make sure your infographic passes the 'so what?' test and is something readers will view and share? Check out these tips to make sure your infographics resonate with your audience.

5 Tips for Choosing the Best Images for Your Landing Page

A picture may be worth 1,000 words, but that’s assuming it’s a good image. Here’s how to optimize your page's images to help them speak volumes.

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