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When Marketing Automation Isn’t Enough [PODCAST]

Marketing automation helps you create targeted campaigns and at Unbounce, it's even helping to unify the company across departments. But as we learn in this episode of the Call to Action podcast, marketing automation software comes with its set of limitations – and may not always be the best tool for the job.

4 Lead Gen Campaign Ideas (+ the Landing Page Templates to Power Them)

Are you scrambling to fill your pipeline with leads every month to meet your targets? It's time to stop winging it. Why not run more deliberate, goal-driven campaigns that hit every stage of the marketing funnel?

14 Ways to Drive Traffic to Your Website’s Landing Pages (2022 Guide)

Too many marketers and entrepreneurs miss the mark by thinking that one creative asset is enough to cut through the noise of the internet. This guide will share 14 different ways you can start driving traffic to any page on your website, conversion-focused landing pages included.

3 Lessons From MozCon That Will Make You Rethink Your Content Marketing

Content marketers and SEOs work together with the goal of creating great content, and getting that content in front of as wide an audience as possible. These three MozCon presentations go in-depth on how to get your content seen and make it a part of a robust content marketing strategy.

9 Content Marketing Growth Hacks to Drive Traffic and Conversions

Content marketing + growth hacking = content hacking. Here are 9 simple content hacks to take your blog traffic and conversions to the next level.

Don’t Let Your Content Marketing Hit A Wall

The best content leads to a conversion. Create content with a conscience in order to build brand sentiment and send leads further down your sales funnel.

Modern-Day Da Vinci: How Great Content Merges Science and Creativity

Good content requires you to be a modern-day Renaissance (wo)man. Once you use science to analyze past content and creativity to improve your ideas, you should turn back to science to measure and iterate. If that sounds like a tall order, here's a straightforward three-step methodology that'll make you feel like Da Vinci.

A Foolproof Method for Creating Content That Converts

How do you know if your next post is going to make a killing or do a belly flop? Start by looking at what has performed well for others — and then take it a step further with this simple three-step process.

Is Content Marketing a Waste of Time and Money? Data and Lessons Learned from 20 posts in 30 days.

After 30 days and 37,000 words, this was the single greatest experiment and exercise in content marketing I've ever undertaken. The data is fascinating. If you care about content marketing or work in SaaS, this is an important post to embrace for 2018.

Generate More Leads with These 7 Content Marketing Campaign Ideas

If you're interested in how you can reach more customers with content marketing, you're going to want to read this post. We've got seven proven content marketing tactics for you, along with landing page templates that will help you generate more leads.

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