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The Social Media Cheat Sheet for Business

Which social network should you use for your business? This post will teach you the pros and cons of the top 9 - and we've added a bunch of extra business tips to help you understand how the best ways to leverage them to get and keep more customers.

50 Awesome Posts on Email Marketing

Learn everything you need to know about email marketing, including building your list, crafting the best subject lines and content, email design, and more from 50 of the best posts on email marketing from 2011.

5 Businesses That Used A/B Tests to Lift Conversion Rates by up to 216%

A/B testing lets Web designers and marketers fine tune an effective landing page. Like a vision test, the changes between two landing page elements can be subtle and barely noticeable to the unassuming eye, but make a big difference to the user and the conversions of a businesses landing page. Check out these 5 case studies...
It’s My Form in a Box! Try This Simple A/B Test Thumbnail

It’s My Form in a Box! Try This Simple A/B Test

Where should you place your form? In the hero section, or after you’ve made your full pitch? There is no one-size-fits-all approach, since after all, your users make purchasing decisions at all different times. But if you’re interested in giving your form more exposure without taking up more landing page real estate, try this simple A/B test.

How to Create a Successful Editorial Calendar

An editorial calendar is essentially a virtual "To Do" list. It's a tool of accountability. It's a forum for brainstorming. It's a micro-managers dream come true. (Can you imagine showing your manager exactly what you're working on three months in advance?!)