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Sell Your Software in a Single Page: Learn from These SaaS Landing Page Teardowns Thumbnail

Sell Your Software in a Single Page: Learn from These SaaS Landing Page Teardowns

A classic strategy when marketing B2B software is to capture leads through content or events, and nurture them into paying customers. But some of your prospects are ready to start using your product right now. Can your landing page persuade them to take the plunge? We tore down the landing pages for six different SaaS products to find out what makes them great… and not-so-great.
Why No One is Reading Your Emails on Mobile Thumbnail

Why No One is Reading Your Emails on Mobile

75% of people who receive an email that isn’t optimized for mobile will just delete it. So please don't delete this! Learn about mobile email optimization, and how you can get your readers to open, read and take action on your emails.

The Conversion Optimization Rulebook

If you want to play the game of conversion optimization, you need to know the rules. Here is a list of things you should and shouldn't be doing. By following these guidelines you'll have a game plan for optimizing your pages and beating your competitors.