Why I Used to Hate Landing Pages…
Why landing pages are a good thing and why conversion centered design doesn't have to be in opposition to user centered design. A lesson learned from working with UX, design and business.
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15 Landing Page Examples Analyzed for Conversion (By a Honey Badger)
In this article we’ll be taking a look at 15 landing pages and critique them like a honey badger for conversion; looking at the good, the bad, and the indifferent. Honey Badger don't care.
[How To] Demonstrate the Value of Conversion Rate Optimization to Any Boss (or Client)
CRO is still a new marketing discipline to many companies - so follow these 6 steps to convince your boss to allocate some time and budget for it.
3 Things you Forgot About Quora That Make it a Secret Marketing Weapon
If only there existed a social network where fellow marketers, business leaders, passionate students, and high-profile investors could easily engage with one another beyond a casual Tweet or LinkedIn connection! Oh wait, there is... Quora
Using Eye-Path Heatmaps to Design Kick-Ass Landing Page User Experiences
A billion studies have been conducted to determine "hot spots," or areas of web pages that users' eyes tend to focus on first. Using eye tracking software you can find natural patterns that most users' eyes follow on a page and use them to design better landing pages.
[Case Study] Using Video to Lift Landing Page Conversion Rate by 100%
Adding video to your landing pages can give you a huge boost in conversion rate if you do it right. This case study from VidYard shows how they got a 100% conversion lift by adding a video to their Unbounce landing page.
How to Make High-Converting Landing Pages for Every Step of the Buyer’s Journey
We' give you the low-down on the buyer's journey so you can serve up customized content for each phase of the decision-making process.
7 Formulas for Landing Page Headlines that Practically Write Themselves (With Examples)
These time-tested headline formulas will help you write better landing page headlines that drive clicks and conversions.
10 A/B testing examples and case studies to inspire your next test
Whether you’re new to the A/B testing game or you’ve been using it for a while, a spark of inspiration can help kick-start you on your path to marketing success. This post provides 10 real-world examples that show how A/B testing can help any marketer get closer to achieving their conversion optimization goals.
7 best lead generation landing page examples (to inspire yours)
Effective lead generation comes in many forms. Steal some tips from these 8 high-converting lead gen landing pages to bring in more leads of your own.