How Landing Pages Impact Quality Score on Every Ad Platform
Landing pages are a best practice for any PPC campaign—but depending on the ad platform, they can also boost your Quality Score and lower your cost per click.
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How To Choose the Right Ad Platform for Your Business
When you're just starting out, it can be a struggle to find simple advice about where you should be advertising your business online. ParaCore's Adam Arkfeld discusses what counts when selecting ad platforms to grow your business.
Get Better Landing Pages for AdWords with 3 Techniques to Try Today
As an AdWords account manager, you have ultimate control over ads, but not always the equally important landing pages. Today we share 3 specific things you can do to alter performance directly and influence your designer, clients, or team to improve landing pages for AdWords.
![Boosting B2B Leads by 9x with PPC and Landing Page Best Practices [Case Study] Thumbnail](https://unbounce.com/photos/b2b-ppc-lp-best-practices-blog-feature-386x165.jpg)
Boosting B2B Leads by 9x with PPC and Landing Page Best Practices [Case Study]
Best practices are best practices for a reason: they work. Want proof? Here’s how a San Francisco-based marketing agency used landing page and PPC best practices to boost their client’s conversions by 290% plus generate nine times more qualified leads.
Information hierarchy 101: How to structure your landing pages
In order to get prospects to convert, your landing pages need to tell them what they want to hear at the precise moment they want to hear it. If that sounds like a tall order (or like a job for a psychic), we've got a simple framework to help.
Instagram Ad Campaigns: 4 Tips For a Better Mobile Experience
Are you about to launch an Instagram ad campaign? Or have you already experimented with Instagram and want to know more? Either way, we've curated a list of Instagram ad examples (both good and, err, not so good) plus a list of actionable tips that will help you up your Instagram ad game.
How Google’s Customer Match and Instagram Ads Are Rewriting the PPC Playbook
Google's Customer Match will now let you target your email lists for remarketing, just like Facebook's Custom Audiences. At the same time, Facebook has opened Instagram advertising to all marketers through its Power Editor. The war between these two advertising behemoths is going to change the way you run your campaigns.
Are These 6 Stupid Blog Mistakes Costing Your Business New Leads?
Does your blog generate the business you deserve? Let’s have a look at the 6 most common blog mistakes that could be screwing up your precious business leads.
How to increase your ecommerce sales: 22 actionable tips
Find out how to boost your ecommerce sales by improving your product pages, optimizing your checkout process, and more.
7 webinar landing page examples (+ best practices for 2025)
It's a good time to consider making webinars part of your marketing strategy. Read best practices and see examples of webinar landing pages built in Unbounce.