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Psychographic Segmentation: A Simple Guide For Marketers

Most marketers understand the importance of customer research—but it can be tough to know where to actually begin. In this article, we're breaking down psychographic segmentation and the role it plays in marketing.

Growth by Content: Driving Massive Organic Traffic Without a Big Budget (CTAConf 2019)

Marketers’ Top 5 Priorities for 2019 Ranked (And Why They’re Counterintuitive)

Discover what marketers say their top priorities are for 2019, and why the things they want to focus on might actually drive up the cost of conversions.

6 Open-Ended Questions That’ll Transform Your Landing Page Copy (And Your Business)

As marketers, we love quantitative data that can be aggregated and analyzed neatly – but quantitative data isn't the be-all and end-all. A little qualitative data can help uncover more nuanced, emotional insights that make your landing page copy more powerful.

A Simple Formula for Writing Super Clickable Button Copy

It doesn't matter how awesome the rest of your landing page is – a poorly-written call to action button will bring all conversions to a halt. In this episode of the Call to Action podcast, we break down the anatomy of a super compelling and clickable CTA button.

4 Truths About Human Nature Every Marketer Needs to Know Before Writing a Word of Copy

Writing effective landing page copy isn’t just about nailing a really clever pun. It’s about understanding that *real people* are behind every click on your landing page. If you know what makes them tick, then you'll know what makes them click.

17 Words to Stop Using on Your Landing Pages

Sleazy sales talk turns off prospects and dampens conversion rates. Here are 17 common phrases you should avoid using on your landing pages if you want to be taken seriously.

The 52 Most Interesting Marketing Stats of 2012 [Tweetables]

52 stats showing what happened last year in online marketing. Each one with a bite-sized stat with a Tweetable link. Share them easily on Twitter.

The ultimate guide to ecommerce A/B testing: Expert tips, tools and examples

Learn how to A/B test your ecommerce site effectively. This guide covers tools, tips, and real-world examples to help you optimize.

25 A/B testing mistakes that are killing your conversion rates

This guide lists 25 common A/B testing mistakes and the key lessons you can learn from each of them. It covers everything from planning and segmenting to analyzing results, ensuring your tests lead to meaningful insights and better conversions.

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