A Simple Formula for Writing Super Clickable Button Copy

Is your call to action button copy clearly spelling out the action you want prospects to take? Image by Laineys Repertoire via Flickr.

Successful landing pages tell stories that build in momentum and culminate with a super persuasive call to action.

It doesn’t matter how awesome the rest of your landing page is – a poorly-written CTA button can bring all that conversion momentum to a halt.

In this episode of the Call to Action podcast, we spoke with John Bonini, Director of Marketing at IMPACT, about the extraordinary results the company achieved from an A/B test – and what they learned about the anatomy of a compelling CTA.

In this episode you’ll learn…

  • The subtle change in copy that increased IMPACT’s conversions by 78.5%.
  • Signs that you should be updating the landing pages for your flagship content.
  • What bookstores (and the best-seller section) can teach you about crafting copy that converts.

Listen to the episode

Listen on iTunes.

Mentioned in the podcast

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About Stephanie Saretsky
Stephanie Saretsky is a former multimedia producer at Unbounce. Producing projects like the Call to Action podcast and The Landing Page Sessions by day and a radio DJ by night, she is a lover of all things multimedia. Find her on Twitter: @msbeansie
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