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52 Ways to be a Conversion Badass

52 of the best conversion rate optimization blog posts of the year - each with a summary of how it can help you become a conversion badass... John Wayne insisted we bring this post back. Who are we to argue?
The Agency Swiss Army Knife – 27 Dream Marketing Stack Tools You Can’t Afford to Miss Thumbnail

The Agency Swiss Army Knife – 27 Dream Marketing Stack Tools You Can’t Afford to Miss

Tool fatigue is a real thing, and if you’re an agency marketer working with your own tools plus your clients', you know that more than anyone. Fortunately for you, we’ve compiled 27 best agency marketing tools, selected specifically for their native integrations, multi-client support and the nitty-gritty you need like full-funnel tracking. So, what are you waiting for? Now is as good a time as any to start optimizing your marketing stack.
The Definitive Guide to Measuring Your First Paid Social Campaign Thumbnail

The Definitive Guide to Measuring Your First Paid Social Campaign

Paid and promoted social media posts can help you cut through all that deafening social media noise. That is, if you're tracking your efforts and iterating and optimizing as you see fit. If that feels like an impossible feat, this guide will help, erm, guide you.
The Landing Pages You Need for Your Event Marketing: Before, During and After Thumbnail

The Landing Pages You Need for Your Event Marketing: Before, During and After

For many marketers, events are a natural extension of their existing content marketing strategy. They're a chance to build your brand and cultivate your identity while creating an amazing experience for customers and prospects alike. Learn how landing pages can help you make the most out of your event (and help you score more conversions).
Your Campaigns Are Doomed Without These 5 Articles on User Experience Thumbnail

Your Campaigns Are Doomed Without These 5 Articles on User Experience

Want to have a better experience the next time you check your conversion rate? Start by making the experience better for your users. To help, we've compiled some of the hottest content in the user experience (UX) community and distilled it into wisdom you can apply to your next marketing campaign.
Landing Page Design Trends You Should Swipe Left [PODCAST] Thumbnail

Landing Page Design Trends You Should Swipe Left [PODCAST]

Beautiful landing page design can help create a sense of trust and ultimately increase conversions — that is, unless you’re losing sight of CRO best practices. In this episode of the Call to Action podcast, we survey recent landing page design trends that could potentially be harming your conversion rate.