In recent years, interest in landing page design has been steadily on the increase. Just check out this graph from Google Trends:
There’s a good reason for this pique in interest: marketers are slowly realizing that good landing page design creates a sense of trust and can ultimately lead to higher conversion rates.
That is, unless you’re losing sight of other important things, like making your unique value proposition the star of your page. Or making sure design never takes precedence over persuasive copy.
In this episode, we talk to Mark John Hiemstra, Content Marketer at Unbounce, about some landing page design trends that can actually do harm to your conversion rates – and how to determine whether they’re right for you.
In this episode you’ll learn…
- Why (and when) parallax scrolling isn’t appropriate.
- The easy conversion win that 97% of landing page designers are leaving on the table.
- A recent design trend that should be exorcised from your landing pages.
Listen to the episode
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Mentioned in the podcast
- Landing Page Design definition via the Conversion Marketing Glossary
- Do These Landing Page Design Trends Help or Hurt Conversions? by Mark John Hiemstra via Unbounce
- Theme Music: “Gypsy Song” by the Freak Fandango Orchestra, available on the Free Music Archive, under CC by license
Comments:
Jim Ryan
Sweet quick hit!
Love how they emphasized how the Marketers and Designers should aim at working together and not against.
At the end of the day, teams are all heading down the same road, towards a common goal, no need to add extra bumps and hills.
Rishi shah
first impression is the last impression. it is really important for web design. if users don’t like the landing page they can’t going to watch other pages.
Tom Ford
We put together a really nice church heating site using these principles: http://www.churchheatingspecialist.co.uk/ let me know what you think? Thanks