How to analyze A/B testing results: A simple 6-step guide
Need more leads? Who doesn’t, right? Check out these proven strategies that can help you reach more potential customers.
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Testing & Marketing Segmentation Explained [Infographic]
Testing your marketing comes down to more than comparing individual elements. You also need to segment your campaigns to provide the flexibility to test more effectively.
27 A/B Testing & Optimization Posts You Shouldn’t Miss
I believe you can learn at least one new idea to inspire you for what to test from any good blog post. Here's a bunch. Whether you know nothing about testing or you're a seasoned pro, there's something here for you.
Always Be Testing – 24 Split Testing Ideas [Infographic]
A massive list of visual examples and interesting psychological factors about what you should be testing on your landing pages - presented as an infographic.
29 Ways to A/B Test Pages Based on *Real* User Insight
It may be Leap Day, but that’s no excuse to take a leap of faith when it comes to landing page effectiveness. There are numerous variables that can be tested and refined to maximize conversions. We're breaking down 29 tips and tools.
See How This Baby Food Brand Brought in 14,000+ Email Subscribers
Find out how the baby food brand Love Child Organics used Unbounce landing pages to get 14,000+ email subscribers. See real examples and results of their most successful list building campaigns.
Expand Your YouTube Ads’ Reach With Custom Intent Audiences
Custom intent audiences can extend your reach by targetting people who are already interested in their product or service. Learn a PPC expert's go-to audiences for more specific targeting.
Quick Ways to Make Your Google Ads Stand Out from the Competition
Standing out in the competitive landscape of Google Ads can be a huge challenge for advertisers. Here are the features that the pros use to add a little more oomph to their ads.
Google Marketing Live: An Advertiser’s Take on the Highlights
What new features can you expect to hit Google Ads this year? If you missed yesterday's live keynote, or just want a quick update on what's actually changing, today we share our Paid Media Manager's notes to keep you in the loop.
Work Trip Meets Mini Getaway: A Marketer’s Guide to Vancouver for Call to Action Conference
CTAConf 2018 is happening in a beautiful city at its best time of year. So why not mix business with pleasure? Today Vancouver locals and fans share their must-dos, must-sees, and must-eats so you can make the most of this August's work trip.