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  • Always Be Testing – 24 Split Testing Ideas [Infographic]

    Always be Testing - ABT

    As I mentioned in part 1 of The Ultimate Guide to Marketing with Infographics, we’ll be putting up a new infographic every day this week covering different marketing topics and using the 12 steps from the guide to make them as effective as possible.

    For the rest of the series we’ll be using the “borrow graphics from other people method” – cos I’m sure as hell not going to design 4 this week – I’m supposed to be on holiday!

    And don’t forget the stats and tweetables at the bottom.

    ABT – Always Be Testing

    I’m going to kick things off with an infographic about A/B testing. The purpose here is to illustrate the different ways you can present the same idea – and it should give you some great ideas for what you can test on your own pages, including both visual and psychological factors. Some of them may look ridiculous and some you might disagree with – that’s the whole point.

    Testing is always surprising, so remember your ABT’s – Always Be Testing. The 24 examples below should give you some inspiration.

    Ad Design Tips - Infographic
    Infographic provided by AdChop.com

    Tweetable Facts

    • Infographic on #abtesting describes 8 desires that encourage people to click your ads and CTAs
      » tweet this «
    • [Infographic] Test using short words in your copy, they’re easier to read
      » tweet this «
    • [Infographic] Be controversial in your tests for more surprising results
      » tweet this «
    • [Infographic] Ask a question in your CTA’s to encourage clicks
      » tweet this «
    • The Weapons of Influence: Reciprocation, Scarcity, Authority, Consistency, Liking, Social Proof by @RobertCialdini
      » tweet this «

    Some Other Infographics About Testing

    — Oli Gardner

    About Oli Gardner
    Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. But January 2018 is NOT about landing pages. We are doing a blog takeover to explore going from one to many products. We're doing this to increase awareness of our 2 new products (Popups & Sticky Bars), and to take a transparent journey of discovery to become better marketers. By writing 30 posts in 30 days – all about product awareness – I’ll be lifting the lid on Unbounce adoption and churn metrics, and sharing innovative tips and strategies to help us all become better at marketing our products. Read post 1 of 30 in the Product Awareness Month blog takeover Check out the full month's calendar of 30 product awareness posts.
    » More blog posts by Oli Gardner