Always Be Testing – 24 Split Testing Ideas [Infographic]

Always be Testing - ABT

As I mentioned in part 1 of The Ultimate Guide to Marketing with Infographics, we’ll be putting up a new infographic every day this week covering different marketing topics and using the 12 steps from the guide to make them as effective as possible.

For the rest of the series we’ll be using the “borrow graphics from other people method” – cos I’m sure as hell not going to design 4 this week – I’m supposed to be on holiday!

And don’t forget the stats and tweetables at the bottom.

ABT – Always Be Testing

I’m going to kick things off with an infographic about A/B testing. The purpose here is to illustrate the different ways you can present the same idea – and it should give you some great ideas for what you can test on your own pages, including both visual and psychological factors. Some of them may look ridiculous and some you might disagree with – that’s the whole point.

Testing is always surprising, so remember your ABT’s – Always Be Testing. The 24 examples below should give you some inspiration.

Ad Design Tips - Infographic
Infographic provided by

Tweetable Facts

  • Infographic on #abtesting describes 8 desires that encourage people to click your ads and CTAs
    » tweet this «
  • [Infographic] Test using short words in your copy, they’re easier to read
    » tweet this «
  • [Infographic] Be controversial in your tests for more surprising results
    » tweet this «
  • [Infographic] Ask a question in your CTA’s to encourage clicks
    » tweet this «
  • The Weapons of Influence: Reciprocation, Scarcity, Authority, Consistency, Liking, Social Proof by @RobertCialdini
    » tweet this «

Some Other Infographics About Testing

— Oli Gardner

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About Oli Gardner
Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. He was recently named the "The 2018 Marketer to Watch," in the under 46 category, by his mother.
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