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Welcome to Unbounce

Hello everyone, welcome to Unbounce. Unbounce is a new platform for building and managing your online landing pages. We’re currently in the midst of creating what will be the industry’s best service for helping online marketers to improve the performance and ROI of campaigns such as PPC. We’ll be posting a lot of great content … Continued

Conversion Economics 101 – The Benefit of Landing Pages

Landing pages are a focused and customized sales pitch, specifically designed to get your visitor to take an action. As an extension of your upstream advertising (paid search and banners), they have the ability to increase your conversions rates compared to the effectiveness of a campaign that doesn’t use them. In this article, we’ll share … Continued

Why a Fast Website Kills Two Conversion Birds With One Stone

Most of the efforts around your online presence are aimed at either increasing your traffic OR improving your conversion rate. The beauty of improving website load times is that it actually does both! You increase visitor numbers AND you improve the Conversion rate.

The Three P’s of a Product Page that Converts – Picture, Price & Putton

P is for Putton!!!!!! Right? Ok, It's a silly joke, I know. I’ll be sued by the buttons’ union. Nevertheless, these three workhorses of a product page seem to reappear at the core of every e-commerce optimization project I get involved in. Here's how an effective design of the three Ps will boost your conversion rate.
4 Ways to Use Advanced Triggers and Targeting to Craft Delightful Popups Thumbnail

4 Ways to Use Advanced Triggers and Targeting to Craft Delightful Popups

I think we'd all agree that showing a popup to your visitors on every visit is a bad idea. We can also agree that generic offers and untargeted messaging is a big turnoff. That's where triggers and targeting can make a big difference to the user experience. In this post, I'll show you four really cool ways you can combine trigger and targeting rules to craft delightful popup interaction designs.