How to use landing page sales funnels to convert more visitors
Discover how to use landing page sales funnels to convert visitors into customers. Learn the key stages and optimize your funnel for success.
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27 best SaaS landing page examples (+ tips from the pros)
SaaS landing pages have changed a lot in the last few years. Check out new data on how they’re performing and examples of optimized campaigns.
Swinging for the Fences: Turning Singles Into Home Runs With Retention Marketing
Even if you are not a fan of professional baseball, you can't help but stop and watch the highlight of a long home run. This post you'll learn 5 steps you must master to become a marketing home-run hitter and Retention Marketing all-star.
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11 Surprisingly Awesome Popup Design Examples – Scored by The Delight Equation [Tool]
If your perception of a popup is one of those ugly Wordpress template type things with three big green checkmark bullet icons, then you need to read this post and use The Popup Delight Equation. It's a heuristic-based interaction and design formula to help you avoid the fundamental mistakes that most popup designers make. It's not hard to be delightful, it just needs a little guidance and a dose of design theory.
Your Landing Page Sucks! Here are 10 Examples That Don’t…
Most landing pages are genuinely horrible, so here are 10 examples of landing pages that are designed and optimized for conversion - accompanied by some lively discussion around why they don't suck and some ideas for optimization and testing.
Your Brain is Lying to You — Become a Better Marketer by Overcoming Confirmation Bias
Cognitive research has shown that humans are likely to favor information that confirms their personal worldview. Has this bias crept its way into your marketing? Learn what measures you can take to ensure you’re not basing marketing efforts off of your own personal biases and assumptions.
Instagram Ad Campaigns: 4 Tips For a Better Mobile Experience
Are you about to launch an Instagram ad campaign? Or have you already experimented with Instagram and want to know more? Either way, we've curated a list of Instagram ad examples (both good and, err, not so good) plus a list of actionable tips that will help you up your Instagram ad game.
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Why Marketers Need to Be More Like Tour Guides [PODCAST]
Ever notice how all exit signs look the same? In this episode of Call to Action, we speaker to marketer Vincent Barr about visual cues, also known as wayfinding conventions, and how they can be use in landing page design to guide visitors toward your CTA.
Why No One is Reading Your Emails on Mobile
75% of people who receive an email that isn’t optimized for mobile will just delete it. So please don't delete this! Learn about mobile email optimization, and how you can get your readers to open, read and take action on your emails.
4 Simple Steps to Smarter (and More Profitable) Display Ads
Display advertising isn't dead – it's alive to the global tune of $3.5 billion. But in a world where people are more likely to birth twins than click on a banner ad, you've got to have a smart advertising strategy to get your ads noticed.