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Billy Wilder was one of Hollywood's most prolific writers and directors. With more than 70 writing credits to his name, his 10 rules for writing screenplays come from vast experience. What's amazing is how well his advice translates to landing pages.
In the world of conversion rate optimization, beauty alone won't win the battle — your landing page design also needs to convey your unique value proposition. Peep Laja, David Kadavy and our own Oli Gardner break down what it takes to create a bombshell page that converts.
If you read any marketing blogs, you know that landing pages live or die by the copy – but how can you write headlines that reliably convert? No copywriting arsenal is complete without this classic, easy-to-follow formula.
Without a plan of attack, writing landing page copy that converts can feel like a shot in the dark. It doesn't have to be that way – here's a no-fail, 8-step process that will eliminate some of the guesswork.
If not done strategically, retargeting can flat out piss people off. Luckily, you know better. Here are five simple tactics that will help you deliver targeted, high-converting ads.
Marketers who run successful PPC campaigns know how to take advantage of the tools at their disposal – no matter how basic. Here are three simple bidding tweaks to boost your PPC campaign ROI.
Welcome emails aren't dead-end receipts – they should provide value and nurture new leads. Here are five ways to craft a welcome email that inspires leads to take action.
When it comes to landing page optimization, (brutal) honesty is the best policy. Oli Gardner dishes some tough love in 22 new landing page critiques. Would your page pass the BS detector?
Some people like to play it safe. And others like to make money. Here are 3 conversion tactics that feel very unsafe, but are surprisingly effective at engaging your prospects and customers and increasing your revenue.