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How to Get 100,000 People to See Your Blog Post Thumbnail

How to Get 100,000 People to See Your Blog Post

Wish you could get 100,000 views on your blog post? This isn’t a rhetorical question — it's totally achievable, and Len Markidan of Groove has the step-by-step approach that will get you there. Because the first step to converting on-site visitors is getting them there in the first place.
25 Inspirational Resources for Copywriters Thumbnail

25 Inspirational Resources for Copywriters

Fiction writers find inspiration in the strangest places. Nature. Children. Turn signals. Smoke signals. But what about copywriters? As anyone who writes copy will tell you, it’s easy to end up in an echo chamber, resorting to the same tricks over and over. So if you’re stuck for ideas, here are 25 totally unexpected resources to spark your creativity and give your copy the stand-out treatment.
Low Email CTR? Here’s Why You Should Delete Subscribers Thumbnail

Low Email CTR? Here’s Why You Should Delete Subscribers

In 2015 HubSpot unsubscribed 250,000 people from its marketing blog... and the world didn’t collapse. Why'd they do it? In response to poor deliverability stats that led to a Graymail problem (a.k.a. mail that isn’t quite spam, but often ends up in the Promotions tab, thus reducing your click-through rates). Unfortunately, no one is immune to Graymail’s effects, but you can tackle it head-on and improve your CTR by strategically pruning your list — here’s how.

The anatomy of a landing page

Every great landing page is composed of a core group of elements. These building blocks, as you might call ’em, should be used as a guide when creating your content. Some readers won’t like to hear this. After all, isn’t good marketing all about finding ways to stand out from the crowd? Why would you … Continued

The Landing Page Manifesto [Typographic Essay]

This post is the first in a series exploring the Landing Page Manifesto – which is a set of guiding principles for producing effective landing pages. The idea is to recognize the various elements required to address the complexities of conversion centered design, and teach it through the use of metaphor. Each follow-up post in … Continued
Get More from Social by Doing Less [PODCAST] Thumbnail

Get More from Social by Doing Less [PODCAST]

Do you feel like the time you spend on social media campaigns is disproportionate to the results you're getting? Stop guessing at what'll work, and start using these data-driven hacks to streamline the time you spend on social media.
Here’s What a Winning Click-Through Landing Page Looks Like Thumbnail

Here’s What a Winning Click-Through Landing Page Looks Like

As a conversion experiment, we challenged marketers to create a click-through landing page that would motivate people to download our latest ebook. Well, the visitors have spoken (read: converted). What can we learn from the landing pages that took the cake?
How Google’s Customer Match and Instagram Ads Are Rewriting the PPC Playbook Thumbnail

How Google’s Customer Match and Instagram Ads Are Rewriting the PPC Playbook

Google's Customer Match will now let you target your email lists for remarketing, just like Facebook's Custom Audiences. At the same time, Facebook has opened Instagram advertising to all marketers through its Power Editor. The war between these two advertising behemoths is going to change the way you run your campaigns.