These Landing Page Copywriting ‘Best Practices’ Turned Out to Be Conversion Fails
Sometimes conventional wisdom isn't so wise. Here are three landing page copywriting "best practices" that could be hurting your conversions rates.
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8 Simple But Powerful Landing Page Copywriting Tips
You don't have to be Hemingway to write powerful landing page copy, but you have to understand what inspires people to take action. Don't publish your page until you've followed this simple copywriting advice.
How to Optimize Your Older Blog Content for Long Tail Conversion
When leads have a specific pain point, they dig deep into your blog archives. Here's how to optimize evergreen content so you don't miss out on long tail conversion.
How to Reduce Friction in Your Landing Page Copy Using the Fogg Model
Your landing page copy should inspire people to take action – not make them jump through hoops. Here's a simple but powerful psychological framework for reducing friction on your landing page.
3 Landing Page Optimization Mistakes You Don’t Have to Make (Because I Already Made Them)
We all make mistakes. But they don't usually result in a 30% drop in conversions. Check out these stories of basic landing page optimization mistakes so they don't happen to you.
4 Simple Changes that Boosted Conversions by 1250% [Case Study]
Landing pages are built for one thing and one thing only: Converting customers. This case study demonstrates how a few simple changes can have a dramatic impact on conversion rates.
How Wishing Your Customer’s Dog Happy Birthday Can Increase Email CTRs by 750%
Email isn't dead, it's just that most of the messages customers receive are irrelevant. Here are 3 data-driven ways to increase email CTRs by making email personal again.
5 Ways to Create A Better Content Strategy in 2014
With the new year around the corner, make it a resolution to get off auto-pilot and actually plan your content strategically. Here's a 5-step guide for content marketers to step up their game in 2014.
Small Changes That Have a BIG Impact on Increasing Conversion Rates
Sometimes small changes can make a big difference. Here's how to increase conversion rates by as much as 65% by making a few simple tweaks.
4 Ways to Make Your Landing Page Copy More Persuasive
How can you convince your visitors to take action? Here are 4 persuasive copywriting techniques that will cause your landing page visitors to convert.