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A headline has one objective: inspire the reader to read the next line. How do you write the perfect headline? Which headline writing technique works the best? This guy has 25 years experience in the biz. He'll tell you.

Customer testimonials can set you apart from your competitors & reassure nervous buyers. Here are 12 posts to make your customer testimonials more effective.

A viral video, like a street performer only has a few seconds to capture and maintain the attention of its passers-by. When creating a viral video, forget your narrative and focus only on the “money shots”.