You’re Only as Good as Your Last Conversion Rate
Don't sit back and lean on your last great achievement, lazy pants. Keep on testing because you can always improve on your landing page, especially the all important headline.
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MQL vs. SQL: What Different Lead Types Mean for Your Business
Are your leads still browsing or primed for purchase? Find out how MQLs and SQLs shape your landing page campaigns.
Generate More Leads With These 3 White Paper Landing Page Examples
White papers are great resources, but what if no one sees them? Here’s three examples of white paper landing pages to help boost downloads.
Demographic Segmentation: What Is It & How Can You Use It?
Personas don’t always cover the diversity of your customers and their true identities. Demographic segmentation help fill in the gap that personas don't cover.
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Why People Just Aren’t That Into Your Landing Page [PODCAST]
Sometimes, we’re watching our click-through and conversion rates so closely that we lose sight of the fact that there are people behind every click. In this episode of the Call to Action podcast, we discuss how tapping into your customer's emotional needs can make your landing pages more powerful.
10 free trial landing page examples (with A/B testing ideas)
Want to boost sign-ups? Check out these free trial landing pages and get testing ideas to optimize your offers and attract new leads.
8 event landing page examples that drive interest and ticket sales
Event landing page examples that show how the right message and conversion-focused CTA can take visitors from “That looks kinda neat” to “I can’t miss out on this!”
How to Use CallRail to Attribute Phone Calls Back to Your Landing Pages
Your AdWords campaigns often result in phone call inquiries, which can be especially lucrative because prospects are often already at the bottom of the funnel if they reach out. But without proper tracking in place, you'll never know whether calls are actually resulting in sales. Luckily, there's a solution — and it can tell you which ads, landing pages and keywords and working best.
Optimized the Hell Out of Your Client’s AdWords Account? Don’t Drive More Traffic, Do This Instead
It doesn’t matter how proficient you are in AdWords, sometimes optimizing your client’s account starts to bring diminishing returns. Before you go ask your client for more budget, consider what can be done outside of their AdWords account — after the click.