Conversion Heroes Part 3: Split Testing – An Interview with Paras Chopra
Paras Chopra from Visual Website Optimizer discusses comparative split testing and shares insight into what you should and shouldn't be testing.
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10 Actionable Marketing Blog Posts You Missed in 2015
The Unbounce marketing team has both written and read tons of actionable, thought-provoking marketing blog posts this year. We’ve selected the crème de la crème — posts that are the exact remedy to get your brain stimulated and on track for 2016.
10 Free Marketing Ebooks That Will Make You a Better Marketer in 2016
The holidays are a time for decompressing, spending time with loved ones and overeating. But they’re also a time to clear your mind and make way for new resolutions and new beginnings.
So why not curl up by the fire with your e-reader and read one of these actionable marketing ebooks?
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The 5 Skills Every Content Marketer Must Have [PODCAST]
What does it take to be a successful content marketer? According to Demian Farnworth of Copyblogger, it takes a touch more than just dedication and a steady flow of caffeine. Learn how you can succeed as a web writer in this episode of the Call to Action Podcast.
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A Legendary Copywriting Formula 4 U [PODCAST]
In this episode of the Call to Action podcast, we explore how writing an About Page isn't always about you. Then, direct response copywriter Marc Aarons shares how he writes killer landing page copy... every time.
17 Battle-Tested Resources for Marketers Who Stink at Design
Even if you have an eye for design, you may still suck at making visuals for your marketing campaigns. Here are 17 resources that can help – no Photoshop skills required.
How To Drive Over $15k Worth of Conversions Through One Giveaway [Case Study]
Giveaways are everywhere these days, but most marketers have no clue how to run them. Here's how to make sure your next giveaway campaign drives conversions AND revenue.
Is Too Much Choice Killing Your Conversion Rates? [Case Studies]
The psychology of choice is more complicated than you might think. These case studies show that when it comes to conversion rate optimization, less is (usually) more.
10 Landing Page Examples That’ll Make You Propose or Toss the Ring
Some landing pages convert so well you can fall in love with them. Others are so bad they will break your heart. Here are 10 landing page examples to put you through the emotional ringer.
5 Ways to Create A Better Content Strategy in 2014
With the new year around the corner, make it a resolution to get off auto-pilot and actually plan your content strategically. Here's a 5-step guide for content marketers to step up their game in 2014.