Ready to create more feelings of intimacy, energy and enthusiasm among your conference attendees and get people coming back year after year? There are many ways you can use video to promote your conferences – before, during and after the event.
When you’ve seen more landing pages than anyone on the planet, the things you learn start to color your experience of the entire world — from hardware store visits to interactions with your boo. In this special video edition of the Call to Action podcast, Oli Gardner of Unbounce tells all about what 6+ years of landing page optimization has taught him about marketing (and life).
YouTube is a guilty pleasure for many of us but it's also an incredibly powerful marketing channel. We break down the different types of video ads and provide some tips and tricks for YouTube advertising noobs.
Read how to use different types of video technology to give your landing pages a conversion lift by being more personal, and a case study where a Video Spokesperson increased leads by 12.5%.
Adding video to your landing pages can give you a huge boost in conversion rate if you do it right. This case study from VidYard shows how they got a 100% conversion lift by adding a video to their Unbounce landing page.
When a lead visits your landing page, you don't have much time to convert. Here's how landing page videos enhance trust – 60,000 times faster than language can.
Search "video best practices" and you're bound to unearth a plethora of helpful results. That's all fine and dandy, but how do you know your landing page video is the best it can be... if you don't also know worst practices to avoid? Lucky for you, we've got you covered, with the top 6 landing page video no-nos, and how to make 'em right.
Personalizing your marketing campaigns makes prospects feel special... and it can positively impact your campaign KPIs as well. Feeling those warm fuzzies yet? Here's how Unbounce created ultra-personalized messages for an audience of 10K+ customers.