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Ecommerce Landing Pages: The Good, the Bad… and the Shockingly Terrible Thumbnail

Ecommerce Landing Pages: The Good, the Bad… and the Shockingly Terrible

How do you create high-converting ecommerce landing pages that drive signups, subscriptions and sales? You don’t reinvent the wheel. Instead, you take a detailed look at the existing good, bad and shockingly terrible ecommerce landing pages to diagnose exactly where your own pages are succeeding… or failing.
5 Surprising A/B Test Results from Ridiculously Successful Entrepreneurs Thumbnail

5 Surprising A/B Test Results from Ridiculously Successful Entrepreneurs

Many of us stick to the basics when running an A/B test — we may test our button copy or an explainer video — but there's a lot of insight to gain from thinking outside the box. In this post, successful entrepreneurs like Hiten Shah, Neil Patel and Joanna Wiebe demonstrate that you can achieve big conversion lifts by testing unusual things.
How Google’s Customer Match and Instagram Ads Are Rewriting the PPC Playbook Thumbnail

How Google’s Customer Match and Instagram Ads Are Rewriting the PPC Playbook

Google's Customer Match will now let you target your email lists for remarketing, just like Facebook's Custom Audiences. At the same time, Facebook has opened Instagram advertising to all marketers through its Power Editor. The war between these two advertising behemoths is going to change the way you run your campaigns.
The 10-Minute AdWords Management Workout Thumbnail

The 10-Minute AdWords Management Workout

Improving your AdWords account is much like building your muscles at the gym. It isn’t about working longer or harder. It’s about working smarter. But how can you effectively use your time to make the biggest and most positive impacts on your AdWords performance?
Why No One is Reading Your Emails on Mobile Thumbnail

Why No One is Reading Your Emails on Mobile

75% of people who receive an email that isn’t optimized for mobile will just delete it. So please don't delete this! Learn about mobile email optimization, and how you can get your readers to open, read and take action on your emails.