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Do Video Backgrounds Help or Hurt Conversions?

Not everything that glitters is gold. Video backgrounds are the new shiny thing in website design, but do they work for landing pages? Yes... and no. After some initial testing, we've put together some best practices for using video backgrounds on your landing pages. Check 'em out before jumping on the bandwagon.

5 Landing Page Strategies Your Competition Haven’t Thought of… Yet

Sometimes, the typical landing page strategies just aren't enough. What happens when you take a step outside the box?

The Viral Video Manifesto: Think Like a Street Performer

A viral video, like a street performer only has a few seconds to capture and maintain the attention of its passers-by. When creating a viral video, forget your narrative and focus only on the “money shots”.

How Color Theory Affects Landing Page Conversion

Used well, color can help you to turn site visitors into customers or subscribers, reduce your bounce rate and make your landing pages far more engaging and successful.

(Guide) How to Choose & Customize a Landing Page Template

Can't find the right landing page template for your offer? See how to pick a template based on your conversion goal and customize it to match any campaign.

Designing for Conversion – 8 Visual Design Techniques to Focus Attention on Your Landing Pages

There are multiple ways to catch the attention of your visitors; you can use bold, funny or controversial copy or beautiful typographic design, add a video to allow a multimedia experience, and you can use the fundamental principles of design to guide your customers with directional cues.

The Video Marketing Guide to Vine, Instagram, Vimeo, YouTube & Google Hangouts

How can marketers leverage video to generate leads, engage customers and present their brand? This post will break down the leading video marketing platforms including Vine, Instagram, YouTube, Vimeo & Google Hangouts.

17 Landing Page Examples Get a Good Old Fashioned Roasting

Ever wondered what to test on your landing pages? Watch & learn as we throw 17 landing page examples under the bus - for educational purposes, of course.

[Watch] How Procurify Scored a Ton of SaaS Demos with ABM & Landing Pages

Wanna get your SaaS startup noticed? See how Procurify used account-based marketing and personalized landing pages to engage prospects and drive growth.

8 Ways your Landing Page Design is Sabotaging your Click-Thru Rate

Testing and optimizing landing pages can be a fun and frustrating game of cat and mouse. Every time the mouse gets away, it feels like self-inflicted sabotage. After all, as marketers we really don't want to eat the mouse, we're just inviting them to play!

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