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Product Awareness Month: Why I’m Writing 30 Blog Posts in 30 Days Thumbnail

Product Awareness Month: Why I’m Writing 30 Blog Posts in 30 Days

To kick off 2018, Unbounce co-founder Oli Gardner is taking over the Unbounce blog, writing 30 posts in 30 days, all about product awareness. It's going to be an intense and transparent look at the lessons we're learning as we expand from one product to multiple products. We'll be sharing innovative tips that can help you become a better product marketer, as well as the product adoption and churn metrics that are driving our obsession for this January Product Awareness Month challenge.

The 4 Truths of Conversion Marketing

In an earlier post, I likened customer interaction with your landing page to a dance between 2 parties. The primary point of that article was to understand the questions and barriers facing your potential customers, and to unlock a strategy for dealing with these issues. Key to this process was understanding what your customer is … Continued
Clinton vs. Trump: 18 CROs Tear Down the Highest Stakes Marketing Campaigns in US History Thumbnail

Clinton vs. Trump: 18 CROs Tear Down the Highest Stakes Marketing Campaigns in US History

No matter who you’re voting for in the 2016 US election, we can all agree on one thing: more than ever before, campaigning has become digital. We’re talking pop-up CTAs, Twitter campaigns and fast-paced optimization. In fact, digital marketers can learn a lot about each candidate’s campaign funnels, which is why we’re tearing them down for you (with the help of 18 expert CROs). Take a look for yourself, and get inspired for your next optimization experiment.
The Definitive Guide to Agency Marketing Automation Thumbnail

The Definitive Guide to Agency Marketing Automation

Agency life is hard work. You spend so much of your time getting results for your clients that often simple tasks — such as implementing email automation workflows — fall by the wayside. Not anymore, my friends! This step-by-step guide will help you set up effective workflows to nurture your leads all the way from interested contacts to happy customers. Because no lead should be left behind.
Facebook Canvas: The What, Why, How and Who Cares? Thumbnail

Facebook Canvas: The What, Why, How and Who Cares?

Facebook Canvas has marketers everywhere humming hallelujah. But is it worthy of all the hoopla? After some intense digging, we've got the answer for you. And if the very mention of Facebook Canvas has you wondering, "What are this?" then don't worry, we've got the answer to that, too.
The Landing Pages You Need for Your Event Marketing: Before, During and After Thumbnail

The Landing Pages You Need for Your Event Marketing: Before, During and After

For many marketers, events are a natural extension of their existing content marketing strategy. They're a chance to build your brand and cultivate your identity while creating an amazing experience for customers and prospects alike. Learn how landing pages can help you make the most out of your event (and help you score more conversions).