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Do Video Backgrounds Help or Hurt Conversions? Thumbnail

Do Video Backgrounds Help or Hurt Conversions?

Not everything that glitters is gold. Video backgrounds are the new shiny thing in website design, but do they work for landing pages? Yes... and no. After some initial testing, we've put together some best practices for using video backgrounds on your landing pages. Check 'em out before jumping on the bandwagon.

The benefits of using video on landing pages

Videos allow visitors to experience your message with little effort beyond an initial click. They also let you convey ideas that images, copy, and animation cannot—and they do it in a format that’s universally compelling. For all these reasons, adding video is one of the more effective ways to boost engagement and conversion rates. There’s … Continued