
It’s landing page examples time again, and this time I’m going to focus on critiquing the pages from an A/B testing perspective.
Each example will examine the thought process you’d go through when analyzing a page (or the reaction a visitor might have when arriving for the first time), a testing hypothesis for how the page might perform better, and some examples of what you could test to prove your hypothesis.
This should give you and the page creators some inspiration for further testing, and show what you should consider when you run your own landing page A/B tests.
Note: Each landing page was built by customers using Unbounce, and permission was kindly provided by the page creators.
Let the critiques and A/B testing tips begin!
*PAUSE*
Actually before we start, let’s take a moment to reflect on a mistake from the past.
Do you remember those old grey Windows buttons that said “Submit”? We all do. And it’s about time we stopped copying bad habits and started creating relevant calls to action (CTAs). CTAs should be instructive. They should inform your visitor what will happen once they’ve clicked. And for the love of all things clickable, your CTA should never, ever say “Submit.”
Be warned, I’ll call out anyone (nicely) who uses that foul button language in the critiques below.

Want even more landing page design inspiration?
And remember – every page can be better, and the best way to get better is by testing. Let’s begin…
1. Right Signature
Thoughts
The length of this page makes it feels like there is a natural split between the top section of the page and the “More Reasons” section. It would make sense to somehow shorten the page, yet still provide access to the features in an on-demand manner.
Hypothesis for A/B Testing
By reducing the length of the page by removing the features section, and making it available as needed, the page will communicate its main message more succinctly, and keep the form top of mind – increasing the number of signups.
A/B Testing Advice
Suggestions on what to test to prove the hypothesis:
- Shorter page: By changing the “More Features You’ll Love” title into a link that opens a lightbox with the extra features, you remove the clutter, providing the extra information only as required to convince a fence sitter who needs more detailed information.

Site: Right Signature
2. Macquarie University
Thoughts
This one’s hard to critique. It’s a really good landing page. Oh, but there is the dreaded Submit button again! Tsk Tsk. There are a few things I’d suggest to keep the landing page experience intact. Firstly, I know people are afraid to remove links (or “leaks” as I call them), but you really don’t need to cite every claim you make at this point. It’s not a whitepaper, it’s a marketing device. Secondly, the form area needs a little work. I’ll describe a hypothesis for each.
Hypothesis for A/B Testing
The form area:
By enhancing the messaging of the form area to explain, and focus on, the purpose of the page, the clarity of communication will improve and encourage more people to complete a form they know will benefit them. This will also increase the number of relevant and qualified leads.
Page leaks:
Distractions remove people from the reason *you* have paid them to be here. Removing all links on the page so there is only one action, will increase the engagement with the page’s conversion goal, increasing form completions and reducing the bounce rate.
A/B Testing Advice
Suggestions on what to test to prove the hypothesis:
- Clarify the form’s purpose: The form header is your one chance to describe the reason why you’re asking for personal data. Here the wording suggests that you complete the form to “Register to their event”. Yet, having skimmed (that’s all people will do) the page copy, I see no mention of an event. And the dreaded Submit button does nothing to clear it up. Will you receive information about the university based on your level of study (Current? Desired?) or a prospectus for available courses? So my test advice is to say exactly what you will receive in the header, and reinforce that in the CTA.
- Never submit: You were warned.
- Leaky page: Take away all of the links on the page (except for the privacy statement). If you really need to link to something, do it in a lightbox to keep prospective students on the page.
- Add a FAQ: You can remove the need for so many questions by opening a FAQ page in a lightbox that addresses all of the questions you are currently answering via external links. This will reduce your total points of interaction to three: The CTA, privacy policy and the FAQ.
Site: Macquarie University
3. KISSmetrics
Thoughts
At first glance, I thought this was an ebook download, but after a bit of reading figured out it was for a bundle of something. Seems like it’s actually a report listing 6 must-have marketing tools. A better description of what’s inside and a list of the tools would add incentive to download. I’d also like to know how long the document is to gauge how much detail they will go into for each tool.
There are also a few mixed messages on the page. The first indicates it is a cheat-sheet (perhaps only one page), but then it becomes a bundle (which is a bit confusing), and then it changes back to a cheat-sheet in the form header.
Finally, the social proof at the bottom is all about KISSmetrics, which is very dominant and doesn’t really seem congruent with the purpose of the page.
Hypothesis for A/B Testing
By listing the companies included in the bundle and providing a clearer sense of what the cheat-sheet actually is, the download rate will increase.
A/B Testing Advice
Suggestions on what to test to prove the hypothesis:
- Use logos of the tools included in the cheat-sheet: Test placing the logos in the actual cheat-sheet image to let people know what’s included.
- Remove distractions: Use 1/3 of the customer logos to make it a less dominant part of the page – establishing the cheat-sheet as the most important element, and not clashing with the logos added in the first suggestion. Also consider greying them out for even less distraction.
Confirmation Page
KISSmetrics have such a beautifully crafted value proposition that is being wasted on the first landing page. It should be placed in a prominent place on the confirmation page to reinforce the brand as the purpose of the page is to get a free consultation.
Add a tagline: To accomplish this, I’d add the value prop as a tagline for the logo. There is a lot of wasted space next to the logo, so my suggestion would be: Enlarge the logo, so that it’s height can support 2 lines of smaller text right next to it. Then insert the tagline:
Line 1: “Google Analytics Tells You What Happened.”
Line 2: “KISSmetrics Tells You Who Did It.”
Site: KISSmetrics
4. Bryan Eisenberg Ebook
Thoughts
Well this is scary! Despite knowing Bryan (a bit) I’m still critiquing a page made for the man who literally wrote the book on the “Call To Action”. #NoPressure.
My first reaction is that the headline is an incomplete sentence until you read the sub-header. I prefer to use the sub-header as a supporting element for the headline – rather than a continuation of a sentence.
I like that the form uses the principle of encapsulation to separate it visually from the rest of the page, highlighting this as the area of interaction.
The design elements at the top and bottom feel like a distraction to me, and the top image essentially bumps the ebook image and form down for no real reason.
Hypothesis for A/B Testing
By removing the top-right design elements, the page layout will have more flexibility to raise the dominance of the form area, increasing downloads.
A/B Testing Advice
Suggestions on what to test to prove the hypothesis:
- Lifting the form: I’d try testing removing the top-right shapes, and encapsulating the ebook inside the form area, so that the form placement is above the fold, where you’ll get a stronger sense that completing the form is in direct correlation with getting the ebook.
- Clearer headline: Try removing the shapes and run the headline right across the top, including a supporting sub-header for clarity. My suggestion would be:1st line “The Website Testing & Optimization Buyers Guide”
2nd line “Let Bryan Eisenberg make your vendor selection easy”
Site: Bryan Eisenberg
5. Pear Analytics
Thoughts
This is a really really long landing page, which can be great for warming up your visitors so that they are making an informed decision. The conversion goal of this page is to get people to get a free assessment and become a highly qualified lead. The CTA at the end that directs people to a different page – breaking the rule of one page, one goal. In my mind, the page should be entirely focused on trying to get people to fill out the assessment form.
Hypothesis for A/B Testing
By focusing the whole page on getting a free assessment, there will be more form submissions, resulting in more qualified leads and potential business.
A/B Testing Advice
Suggestions on what to test to prove the hypothesis
- Refocus: I’m tempted here, to go for a big-bang approach, by changing a few things at the same time to shorten the page and keep it focused on the assessment form. These would be:
- Removing the lead generation section at the bottom of the page.
- Changing the bottom CTA to “Get My Free Internet Marketing Assessment” and have it jump them back up to the form. Notice the change from “Your” to “My”, which was shown to increase conversions in a test we ran recently.
- Changing the form header to say something like “Get a Free Internet Marketing Assessment”.
- Changing the button CTA from “Submit” (Grrrrrr) to “Get My Assessment”.
- Lightbox Benefits: Reduce the length of the page by listing the 6 benefits as bullets, then opening the full details on demand.
Site: Pear Analytics
6. Super Stock Jockey
Thoughts
I’m not entirely sure what platform this virtual trading game works on. The “Play now free!” CTA indicates that there is an online version (or potentially a download).
It also doesn’t explain any of the features that make it such a great virtual game.
Hypothesis for A/B Testing
By clarifying the platform and adding feature descriptions, the click-through-rate will increase.
A/B Testing Advice
Suggestions on what to test to prove the hypothesis:
- Change the main CTA: Make a simple change to the button copy saying “Play free online now!” (if it’s indeed an online game).
- Add some feature/benefit statements: These could be in the form of bullet points for easy scanning, or a lightbox popup with more detailed descriptions complete with screenshots.
- Social proof: Mention how many people are already playing the tournaments to give a sense of its popularity.
Site: Super Stock Jockey
7. American Bullion
Thoughts
Oh dear. What am I supposed to do with this one? It’s a great page. So I’m going to do a 180 here and talk about what I like about it.
What I like
- Descriptive headline: The headline tells you what the page is about in three words.
- Simple intro paragraph: Describes what you’ll get for completing the form.
- Perfect form header and CTA: A descriptive form header and button copy.
- Supporting information: Everything you need to know is pretty much above the fold, but if you’re not convinced then you can check out a large amount of social proof below including: testimonials, media mentions and trust symbols.
The only thing I would add to this page would be a sub-header above the 3 steps to say what they are about: such as “About Gold Investing”.
Site: American Bullion
8. Brokers for Life
Thoughts
Another good page here. The do a good job of focusing on the form by having a CTA at the bottom jump you back up to the top. However, the most important area of the page, containing the headline, form and trust symbols, is difficult to read. The text is small and it all tends to blend into the background image.
Hypothesis for A/B Testing
By using the design principle of encapsulation the form area will stand out more making it clarify what the goal of the page is resulting in more form completions.
A/B Testing Advice
Suggestions on what to test to prove the hypothesis
- Encapsulation: Test placing a box behind the entire content section in the header photo to make it pop against the background.
Site: Broker For Life
9. Mines Press Pens
Thoughts
The headline is cute, but it doesn’t really explain what the page is about. Further down it get’s into what they are selling – promotional pens. What’s a promotional pen? There’s also a calculation about yearly impressions which makes it sound like a banner ad. Super confusing.
Hypothesis for A/B Testing
By explaining more clearly what a promotional pen is and why they are beneficial, the CTA click-through-rate will increase.
A/B Testing Advice
Suggestions on what to test to prove the hypothesis:
- What is a promotional pen?: In the headline describe clearly what a promotional pen is and why it’s beneficial. I’d try doing this with a two-layer headline. An example would be:Main headline: “Promotional pens help your business by _____”
Sub-header: “They allow you to _____”. - Details: Add a detailed description beneath the “Save 40% on our 6 best-selling pens” that describes exactly what a promotional pen is and lists bullet style, some benefits of “using one?” and how they are used.
Site: Mines Press Pens
10. Social Safe
Thoughts
Pretending I was arriving on this page from a paid search ad, my first introduction to the product was “Your library of you” which didn’t make me think of a digital social media product (which Social Safe is). Especially with the brick and mortar library photo in the background. The features below do a much better job of outlining what it is all about – but I may not get that far having seen the headline.
Hypotheses for A/B Testing
By changing the header to have a social media image coupled with a headline that talks about your social media life, there will be less page defections and more downloads.
By bringing social proof elements to the top of the page, more people will believe in the quality of the product, increasing downloads.
A/B Testing Advice
Suggestions on what to test to prove the hypothesis
- Header image: Consider using the cloud-to-safe image as the main image to illustrate more immediately what the product is for.
- Flow diagram: At the bottom the very last thing you see is a descriptive visual flow diagram. This would be much better served at the top of the page. It could even be in the main header if the headline was full width above it.
- Headline: Include a mention of social media in the headline to back up the image choice and make it clearer that it’s all about social media profiles. Profiles would be a good choice of wording for the headline of a supporting sub-header.
- Social proof: Bring the social proof indicators from the bottom to the top. This includes the “millions of posts have already been saved” statement, pointing at the download buttons. Make pace to include this with the download buttons at the top.
Site: Social Safe
11. Ganxy Ebook Sales
Thoughts
This page is begging for a CTA test. “Try it now” doesn’t say anything about what you are trying.
Hypothesis for A/B Testing
By including a sense of the service benefit in the CTA, click-through conversions will improve.
A/B Testing Advice
Suggestions on what to test to prove the hypothesis
- CTA copy: Test alternative CTA copy that explains what you are going to sign up for. This will support the headline by explaining how you will achieve the promise outlined. An example replacement could be “Start selling your ebooks online now”.
Site: Ganxy
12. Florida Hospital – TAVR
Another excellent landing page. Although I don’t get a clear sense of what TAVR is right away (the tiny description of the acronym is hard to see). If you have highly targeted ads, then you need to make sure the headline is a clear match with them.
Hypothesis for A/B Testing
By being more explicit in the headline about what TAVR is, more people will be able to relate, staying on the page and completing the form as a result.
A/B Testing Advice
Suggestions on what to test to prove the hypothesis
- Headline change: I would test using the full name of the procedure, placing the acronym as a second element.”Is Valve Replacement (TAVR) Right for You?” followed by an explanation of what the acronym and procedure are in the first intro paragraph.Note: I can’t say if this enough information for people to understand it.
- Optimize for Pay-Per-Click: If there are any paid ads (AdWords etc.) driving traffic to this page, I would change the header to be text with a graphical background, compared to having one giant image. This would increase the Quality Score and the test would compare the change in Quality Score by making the header bot-readable.
Site: TAVR
13. TakeLessons
Thoughts
Being a location based service, it would be helpful to know the level of nationwide or state coverage.
Hypothesis for A/B Testing
By listing the range of coverage the service provides, there will be a greater confidence and relevance to a visitor, and as a result, form completions will increase.
A/B Testing Advice
Suggestions on what to test to prove the hypothesis
- Where: Mention where the service is available and perhaps add a map that shows precise locations.
Site: TakeLessons
14. Grab a Coffee with the Brendans
Thoughts
At first glance, I’m not sure why I would “grab a coffee with us”. Who is us? Where are you based? Is it a virtual coffee, or an actual sit down?
I also find “grow your business” to be to general and vague. I would think they’d have more success by using some of the copy used further down the page in the supporting headline, while clarifying where the coffee will happen.
Hypothesis for A/B Testing
If we explain that we are offering an online marketing consultation, we’ll get more targeted companies filling out the consultation request form.
A/B Testing Advice
Suggestions on what to test to prove the hypothesis
- Headline: Test “arrange a free 1hr marketing consultation” vs. “grab a coffee” so that people know what they are signing up for. Use the sub-header to clarify how far the geographical net spreads (local or online). Then include the grab a coffee as a secondary element so the brand personality is maintained.
Site: The Brendans
15. SweetIQ Whitepaper Download
Thoughts
This is a fairly standard whitepaper/ebook download page, however the underlying design doesn’t support the aesthetic you’d expect from a brick and mortar targeted page. As an electronic document delivered online, it’s important to make it obvious that it’s for local businesses.
There are a couple of ways to do this. Use imagery to show physical businesses, either on the ebook or the background of the page or make the CTA very explicit about the ‘local’ aspect.
Hypothesis for A/B Testing
By focusing on the local business aspect in the CTA, there will be a better understanding of the local brick and mortar business relevance and more targeted downloads (creating better qualified leads).
A/B Testing Advice
Suggestions on what to test to prove the hypothesis
- CTA copy: I would test the current CTA copy against something more explicit like “Download your location based whitepaper now”, with a short supporting line beneath the button that says “For brick and mortar retail businesses”.
Site: By The Brendans
16. Do You Have Asthma?
Thoughts
I can’t find much at fault on this page, so I’ll revert back to what it does well.
Why This Landing Page is Good
- Clear headline and sub-header
- Directional cue: There is an arrow pointing from the sub-header to the form, helping to guide the visitor to the conversion goal.
- Encapsulation: This is a great example of how to use encapsulation to highlight a form, which is exactly what I was talking about for #8.
- Details: All of the main details needed are covered in simple terms – study criteria, length of trial and the cost. This is a great example of layman’s terms based writing.
- Questioned based CTA: Having a question for the CTA encourages engagement by making it more personal (and yay, no “Submit” copy).
Site: IMMUNOeResearch
17. Bounding Box Boxing
Thoughts
The visual design of this page is intriguing, but I don’t get a solid sense of what Bounding Box Boxing is right off the bat and would therefor have a hard time staying on the page.
Is Rhino 3D a viewing experience or a 3D modeling tool?
The prize money makes me confused. Can I win the money as a spectator? If I can’t, consider removing this, as you want to draw in spectators not competitors. Remember what is important to your audience.
Moreover, the CTA is so crowded with text that it doesn’t look like a button anymore, and requires some squinting to know why you would want to provide an email. Additionally, the “Coming Soon” buttons that are impossible to read below the Coming Soon text.
Hypothesis for A/B Testing
By adding a clear headline about how a ticket holder can experience the design competition and removing any misunderstanding about who is participating and who the prize money, will increase the chance of a form completion.
A/B Testing Advice
Suggestions on what to test to prove the hypothesis
- Headline test: Test a new headline like “Get free tickets to a 3D design competition in New York” – and relegate the prize money to the copy below (unless it’s somehow a prize for ticket holders).
- Add a FAQ: If I had this many questions, it’s likely that visitors will have a similar experience. Consider adding a short FAQ with answers to a few questions.
Site: Bounding Box Boxing
18. Benchmark
Thoughts
The page talks about small business, and then features giant companies. There seems to be a mismatch of company size that could make people perceive their offering targeted toward the enterprise market.
There are two different CTA’s on the page, both in color and copy. These could use more consistency, and represent what the next step will reveal (assuming the homepage).
No clear value proposition. I don’t know how the company differentiates from the 100 other email service providers out there.
Hypothesis for A/B Testing
By including a strong value proposition that illustrates why they are unique, people will be more willing to click through to the next step.
A/B Testing Advice
Suggestions on what to test to prove the hypothesis:
- Tagline: There could be a tagline right next to the logo (to use some of the wasted space up there) that helps define the company right away. After all, Benchmark doesn’t say email to me.
- The primary headline: This could be stronger, again, differentiation is key here. Why should I care about Benchmark? What’s the main difference? I’d suggest a 2-level headline where the main header explains the core benefit, and the secondary headline backs it up with supporting information (stats, number of customers etc.) Then I’d move it over the top of the first paragraph and video.
- Image or video of the software in use: Instead of focusing on a testimonial at the first level, I’d include some bullet points that support the headline again – and a video or screenshot of the software. (Then move the testimonial further down).
Test it and see…
Site: Benchmark Email
19. Zoho Lead Generation
Thoughts
You’d expect this to be a nice simple page given its short concise length. But I find myself literally going in circles – like the diagram – to decipher what the product and page is all about. The headline seems clear enough, generating leads. I’m also a bit confused by the focus on the diagram being about manual entry, as that seems like the most work of all the methods of lead entry.
The CTA is nice and big, which makes it dominant on the page. This is a great opportunity to solidify the purpose of the page, almost acting as a supporting headline. Sadly the CTA copy is “Get Started Now!” which doesn’t convey what you would be getting started on. I’d like to see the main purpose/benefit of the product included here.
Hypotheses for A/B Testing
CTA test:
By including explanatory copy in the CTA the purpose and main benefit of the product will be more apparent, raising the click-through-rate of the CTA.
Diagram test:
By replacing the diagram with a short video describing the solution the clarity and purpose of the page/product will encourage more clicks on the CTA.
A/B Testing Advice
Suggestions on what to test to prove the hypothesis
- CTA: Test new CTA copy such as “Capture & Manage More Leads” with “Get Started Now” as a supporting message directly below the button.
- Video: Test the diagram against a video to see which provides more clarity. The video could be as simple as a simple voiceover as the circle revolves, explaining each method of adding leads.
Site: Zoho
20. Spousal Immigration to Canada
Thoughts
Well this is a first! An infographic on a landing page. Very cool. Although time consuming to read.
The opening headline is too situational, rather than descriptive. It would be stronger if it were simplified, rather than ‘cute.’ The infographic has it right: “Sponsor your spouse to Canada”.
Hypothesis for A/B Testing
By changing the page title to directly describe the purpose of the page, the bounce rate will be lowered, and conversions lifted.
Replacing the infographic with key facts in written form will improve the clarity and time spent reading, resulting in more people completing the form, as they will have a better idea of what the benefits of using FWCanada are.
A/B Testing Advice
Suggestions on what to test to prove the hypothesis
- Page title: Change the page title to “Sponsor your spouse to come to Canada” and use a sub-header that says something like “Let FWCanada make your sponsorship easy”.
- Replace the infographic: Take the key points out of the infographic to inform readers who can apply, who can be a sponsor, and how to apply. Probably in the form of an intro paragraph and sectioned sets of bullet points.
Site: Spousal Immigration to Canada
21. AT&T Authorized Dealer
Thoughts
What seems to be missing on this page is a description of the full package/plan (which may be buried in the fine print – but I wouldn’t read that unless I saw the high level details first).
It also doesn’t say whether you will qualify as soon as you click the button, or whether you will be contacted via email to take the next step.
BUT it says “Submit” on the button… #notahappycamper
Hypothesis for A/B Testing
By clarifying the form purpose to explain why you are completing it, people’s expectations will be set in advance and they’ll be less hesitant to provide their email.
A/B Testing Advice
Suggestions on what to test to prove the hypothesis
- Form fields: If you find out if you qualify immediately upon form submission (via an online check), then consider removing the email address to decrease friction. If you will be contacted via email, explain this in the form header or on the CTA.
Site: AT&T Offer
22. Furniture Realm
Thoughts
So, what’s the conversion goal? Took me quite a bit of reading to get people to download a restaurant furniture buyer’s guide. For this reason I would suggest a headline test.
Hypothesis for A/B Testing
By changing the headline to focus on the conversion goal, more people will proceed to the form to download the guide (and produce more leads).
A/B Testing Advice
Suggestions on what to test to prove the hypothesis
- Headline: The most important thing to test here is the headline. I would suggest testing the current one against a two-line header. Something like this:Line 1 “Download a free restaurant furniture buyers guide”
Line 2 “From the UK’s #1 supplier”.
Site: Furniture Realm
23. Falcon Social
Thoughts
This page is actually a microsite, so I would first suggest ripping out the header and footer navigation to increase the on-page engagement and turn it into a promotion specific landing page.
What Falcon Social does really well is something that I’ve been preaching for a long time, namely the use of lightboxes to show extended content without leaving the page. This happens if you click any of the ‘learn more’ links.
However, the page lacks explanation of what the solution provides prior to asking someone to start a free trial. This could include having an introductory paragraph beside the video that mentions how long the trial is along and include a benefit statement.
Hypothesis for A/B Testing
By changing the CTA copy to a benefit driven statement and telling the customer what they would be when they sign up, more people will start a trial.
A/B Testing Advice
Suggestions on what to test to prove the hypothesis:
- CTA copy: To test different CTA’s, I’d run the original against a core benefit CTA such as “Grow Your Brand Socially” and a 3rd CTA that says “Grow Your Brand Socially” with a smaller supporting “x-day free trial” directly beneath the button.
Site: Falcon Social
24. Orion Space Burial
Thoughts
My first thought was “Wow!” – getting your ashes shot up into space. Well not your own, but you know what I mean. Pretty cool concept, but I think I’ll wait a little before committing.
Having said that, the title “Launching Soon” is the cleverest coming soon title I’ve seen (and I’ve seen about 20,000 landing pages).
As promised, I’m calling out any “Submit” buttons. A form button should never say submit on it. In this case, something like “Send me more information” would be appropriate.
Hypothesis for A/B Testing
By describing how the ashes are transported into space and providing or alluding to information on costs, more qualified will be generated.
A/B Testing Advice
Suggestions on what to test to prove the hypothesis
- Logistics: Change the CTA to something like: ‘enter your email to find out how it works and how much it costs.’ This would be a good enticement to fill out the form.
Site: Orion Space Burial
25. Dodo Power & Gas
Thoughts
One confusing part of this otherwise simple landing page, is that there is a dropdown box to choose your location, yet there is a “Victoria Only” designation on the page. The required fields asterisk also clashes with the headline asterisk. For the headline one I’d use a different symbol to connect to the fine print.
And I’d just ask very politely that the button copy be changed from “Submit” to something more relevant.
Aside from that, I’ll reiterate the importance of having the headline in text rather an image. This will penalize you severely in the landing page quality quotient of your Adwords Quality Score.
Hypothesis for A/B Testing
By removing the required field for email address, more leads will be captured to receive an agent callback via the phone.
A/B Testing Advice
Suggestions on what to test to prove the hypothesis
- Form changes: Make the email field to be not required and change the CTA copy to reflect that an agent will contact you over the phone.
- Callback method: To get even more form submissions I’d suggest allowing the visitor to choose their preferred method of contact.
Site: Dodo Power & Gas
26. Tap for Tap
Thoughts
Sounds like a cool concept, apart from the fact that I had to read every word on the page to really understand the mechanism it’s based on.
They do have a video, but it’s on another page. The video on the other page uses a lightbox, which would be perfect for the landing page as a mechanism to educate without leaving the page. Another solution would be to have the video play right inside the phone image. Better yet would be two videos – to explain the two sides of the concept.
Hypothesis for A/B Testing
By including two embedded videos inside the phone images, the two-sided concept will clarify the concept. Removing the large “Watch Our Video” CTA will result in a single CTA with additional whitespace for clarity. These changes will result in higher engagement, and a higher click-through-rate.
A/B Testing Advice
Suggestions on what to test to prove the hypothesis
- Video: Test the current (A) page, against a B page with a lightbox video on the “Watch Our Video” link, and a C page that has the two videos embedded in the phone images.
Site: Tap For Tap
So there we have it, 26 landing pages critiqued for conversion and A/B testing. What do you think? Have your own testing hypotheses? Share them in the comments.
And what’s the biggest takeaway from this roundup of fabulous landing page examples?
Comments:
CK
As always, Oli nails it again.
Awesome examples, awesome tips.
Doing some LP design myself with unbounce, but when I see what other people create I think I need to go back to the drawing board.
Are there any companies that kick *ss in the DIY unbounce platform?
great blog Oli!
Cheerio! :)
kkk
Try this,
https://www.fiverr.com/kosalak2/design-your-cover-page?funnel=de674af5-48e3-49a5-9d15-3b47e45c1c91
Gareth
Agreed, great post Oli. I wouldn’t be surprised if some of these sites contact you ;)
Paul Gailey
I don’t quite get it. Kissmetrics include a CTA of “Submit” but don’t get singled out, yet other here do.
(he says, whilst pressing the “Submit Comment” button to leave a comment ;) )
Oli Gardner
Ahh, good catch Paul,.I guess I missed that one as it was on the confirmation page, while I was mainly critiquing the initial landing page.
Nonetheless, slap on the wrist for KISSmetrics :)
Veronika
Thank you, Oli! I really enjoy your thoughts on the landing pages. Nevertheless my questions are:
(1) Do you use any framework / model to review the websites? Anything you would recommend?
(2) Maybe I am blind, but I don’t see any CTA in case #9 (Mines Press Pens). You are right with the hypothesis though, it took some time to understand what the page is about (who knows what keywords led to this page, but still…)
Please keep up with your articles, I am a happy subscriber! :)
Oli Gardner
Thanks Veronika.
1. My process is to try and walk in a visitor’s shoes and imagine what they would be thinking when they arrive at the page. This is the basis for the thoughts section. Then I create a hypothesis to address the biggest concerns – often more than one, so that there are a few tests to be run.
The finally, as you’ve seen, I get down to the tactical level to see what specific tests can be done to prove the hypothesis (or disprove it).
2. For #9, they actually have 6 CTAs, not uncommon on an ecommerce page. I still don’t get the purpose either.
Rob Metras
This is excellent stuff Oli not only from providing info on the great tools and concept of Unbounce but from educating readers on the pluses and minuses of the pages. That in itself is a grad course.
I’m sure Bryan would appreciate your comments as he is always testing):
Julie
This is great! Question though – I have being using Unbounce for maybe 2 years now and I have no clue how to do a lightbox in Unbounce…..Do you have a tutorial somewhere? Thanks!
And I agree with Paul G. it’s kind of ironic you all have a Submit Comment button here…is that allowed? :-)
Oli Gardner
lol – damn you WordPress. At least they say what you are submitting :)
If you contact support@unbounce.com they will be able to hook you up with a lightbox solution. The only caveat is that at the moment you have to host the images on your own server.
Julie
:-) Thanks! I will look into the lightbox solution! I have been wanting to do that but didn’t realize it was possible in UnBounce.
Greg
Ah, so does the lightbox pop up have to be an image hosted on your own server, or is there a way to make it it’s own editable page, like the form confirmation dialogue?
Simon
are any off these avaliable for costumization?
Simon
Oli Gardner
They are all pages created by customers, so they aren’t templates that can be used.
Carpet Cleaning
Brilliant Oli, once again you’ve pulled it out! How long does it take for you to create a blog post like this? Simply brill for people like me..
Im registered today!
Oli Gardner
There’s a lot of legwork involved, this is my process:
1. Look through about 6,000 landing pages
2. Pick 50-60 that I like and are in line with the concept of the post
3. Contact the authors for permission
4. Lay out the post structure
5. Write the critiques
So a log time really. I’d say it takes a couple of weeks (not full time) – as each part of the process is very separate.
Anthony idle
Cool article! What about video landing pages? Any special insights re these?
Oli Gardner
This post may be of some help: http://unbounce.com/landing-page-examples/10-landing-pages-that-are-crushing-it-with-video/
kkk
Try this,
https://www.fiverr.com/kosalak2/design-your-cover-page?funnel=de674af5-48e3-49a5-9d15-3b47e45c1c91
Evan
Thanks for this, a great resource.
Has anyone seen great CTA’s for the #25 Dodo situation? Enter your name, phone then we call you back to discuss our service… I’m struggling coming up with a good cta. Right now i just have ‘contact us’
Thanks again
Jim Laframboise
Great post!! – very good insight!
Mrinal Mahanti
I like those landing page example with analytic for A/B testing. You can check some more landing page design example with detail here http://s238310384.onlinehome.us/
Gareth
Oli, just looked at Right Signature home page and its had a make over. I quite like the static sign up on the right hand side. Would be interested to here your thoughts.
Oli Gardner
Yeah, I really like that. Present all the time and top of mind. Not a landing page per se, just a really clever use of web dev to keep the form there.
Slick move on their part. +10 from me.
Oli Gardner
Having said that – it would make quite an exceptional example of a long landing page. I think they’re on to something there. I’d like to see more people do this and hear the results.
Olivier
As usual very good analysis, very interesting!
Mike
Fabulous designs folks, loving these!!!
Mark
We use a lot of your resources, whenever we have to educate new employees in creating landing pages. This is a great peace for our next weekly meeting with the production team! Thank you :)
Tessa
Hi, can you tell me if the Macquair University landing page is still current? If so can I have the URL. I want to use it as an example in an assignment i’m writing but all examples must be current. I work in education marketing and would like to use a relevant example.
Thanks,
PS great article!
Craig
Just google some of the text from the page. Here you go: http://study.international.mq.edu.au/subcontinent2013/
Elemental Web Solutions
Awesome list, love the look and feel of the Pear Analytics website. Thanks!!
Matthew Brown
Yeah but…. All your form buttons have default text of “submit”. Without a graphic artist, using unbounce, I can’t do rounded corners, drop shadows, vertical line spacing, gradients… If I need photoshop to do my job your product is not mvp. I like it, but it has a way to go.
Ryan Engley
Hey Matthew,
Since this post was released we added rounded corners, gradients, line height and web fonts into the Unbounce page builder. Check it out if you haven’t already.
Alex
Excellent critiques. Thanks for doing this – will massively influence our decisions for our landing page.
Max
Good list. I like it. As Gares said “I wouldn’t be surprised if some of these sites contact you ;)”
Hans Larsen
I really liked no 20 – think I might try and use it if possible.
Traffic Salad
Wonderful examples. Are these all built from Unbounce? I hope you’ll have more templates like these great examples. I realize that you can usually build an entire website or several landing pages using unbounce.
template blogger
Admiring the hard work you put into your website and detailed information you offer. It’s nice to come across a blog every once in a while that isn’t the same old rehashed information. Excellent read! I’ve bookmarked your site and I’m including your RSS feeds to my Google account.
Amandah
Hello,
I appreciate the thoroughness of this post. The landing pages have given me some great ideas for my website and client websites. Question: how does one land on one of these landing pages?
David
As always Oli, you did a great job at critiquing these 26 beautiful landing page designs with A/B testing tips. This is the second time I’m reading this post by the way :)
I have been involved with Landing Page Optimization and actually run Free Landing Page Optimization sessions till date. I found myself agreeing with you on a lot of points you raised above including encapsulating the lead gen. form, having a perfect form header and CTA, and having a great descriptive headline and sub-headline if applicable.
Here a link to a valuable article on Pro Tips for Creating Great Landing Pages That Boost Conversion. I suggest anyone creating and optimizing landing pages should have a look at it.
Best regards,
David, London
Hans Larsen
#22 looks like a total rip-off of the standard I usually use :-)
Some great examples in there though!
Dan Carter
Since SEO is all about manipulating mainly i agree that sometimes White Hat SEO is more of a subtle cousin of Black Hat counterpart. I agree with the article. But with the advent of content marketing it is the white hat folks who write genuine quality content who will win and not the manipulators.
Sahil
Great examples of good looking landing pages. I’m just starting out and learning more about landing pages and your blog is really helpful.
Iulian
Hi Oli!
Ok, I understood from all the articles I read here or on other blogs like conversionxl or contentverve that you should “never submit”… But what CTA should you use when your form is made of 2 steps, 1st where you get some details from the client and in the 2nd (and final) step you ask for the contact details (name, email, phone)? You can’t use the CTA also in the 1st step, because this will confuse the user. “proceed to final step” or what could be used?
Oli Gardner
Hi Lulian,
In this instance you are correct that the final CTA on the second page is the one that should have your descriptive CTA.
For the first page in the process, you could use one of these examples:
Continue to final step >>
With a small subtext beneath the button that says
“You will get your [product] after the next step”
This way you have a double statement confirming that they are almost complete.
OR you could try:
Proceed to step 2 of 2
Which again sets the expectation that they are almost done and the confidence that they are not stuck in the middle of something longer.
Hope that helps. Sounds like you are already on the right track though.
Iulian
Thanks for the reply.
Well, in theory everything is easy, but I didn’t get the chance to really test these ideas as I wish (not too many visits, not too much free-hand to do what I want, etc), but I feel like the page I’m working on can be improved quite a bit.
I still have a few doubts, for example should I use a 2-step form with 2-3 fields each, or maybe one single form with 5-6 fields? And other things that might get improved. I can’t make the link public, but I’ll put together a list of things i would improve and a new design, maybe, and I’ll send you an email with my ideas and if you by any chance have 5-10 minutes sometime and you want to look over that and send me your opinion, that would be very helpful.
PS: it’s iulian, with capital i, which makes it look like lower-case L, but it’s actually iulian :)
Oli Gardner
If your form is only going to be 5-6 fields, I’d suggest starting with one page. The perceived friction is going to be fairly low, especially if you are providing something of value in return.
To further reduce the perceived friction you can try having the form fields closer together which makes it “appear” shorter than a version that’s longer by virtue of a more spaced out form design.
Cheers iulian :)
Kaffemaskiner
Really nice article! A joy to read!
Why Your Keywords are Not Converting
Thanks for taking the time to not only critique these landing pages but post them for other marketers to learn from. I am a web designer who recently added A/B testing to my list of services. This is a page to bookmark for sure. Thanks again!!
Anna
There are so many work behind this post. Thanks a lot for caring. My company requires landing pages quite often and your research is precious. I’ve recently seen another good post about landings – http://www.motocms.com/blog/project-news/how-to-create-landing-page/ – maybe it will help somebody. Cheers
Robert
I’m wearing a guilty look with a ‘submit’ button on my forehead… changes to my site coming soon :)
But wait, isn’t that the s word waiting for my cursor right below???
Pascal
Hi Oli, for some reason I missed this earlier in the year. Many thanks for reviewing one of the SocialSafe landing pages. They’ve continued to change a lot and we’re seeing around 30-40% conversions but I’ve made some notes for things to try. Cheers – Pascal
Caetano
Used one of the examples in today’s blog post. The blog is in Brazilian Portuguese. http://www.indiga.com.br/blog/bid/338423/Quais-cuidados-você-deve-ter-na-hora-de-criar-suas-Landing-Pages
Justin
wow some awesome landing pages there, I like number 22 theme and 13.
Mike
Oli, enjoyed the learnings. Today a lot of websites are responsive and so are viewable on a mobile device. I would like to hear your thoughts about good design on a mobile phone and how the home page should change as the screen width decreases.
Andy Kuiper
Another great representation of what works… and what doesn’t – thanks Oli :-)
small business advertising
Excellent way of telling, and good piece of writing tto obtain data about
my presentation subject, which i aam going to
convey in college.
Lauren
Great article Oli, and so many takeaway points here, not least to get other people to critique your landing page so you can be sure that ‘they’ see your pitch in the same way you originally envisioned it.
Watson
I like this post.
recursos salud mental madrid,salud mental retiro lope de rueda,portal salud comunidad de madrid,portal salud madrid org,portal salud aragon,clasificacion carrera salud mental madrid 2013,clinicas privadas salud mental madrid,portal salud madrid correo,por
Al mediodía lo operaron en exactamente el mismo centro
de salud, conforme Kanishka Bektash torkystani, un vocero del Ministerio de Salud.
revival beauty cream skincare
It’s an amazing post in favor of all the web viewers; they will take advantage from it I am sure.
Rolph
Hi Oli. Your article is very insightful and I loved the way you canvassed the details in the landing page. I was reading through to check on your analysis on a Tour Landing Page but I found none. You might shade some light on that domaine in your Next Article. I would be pleased to check it out or for any advice you can provide. Thanks and Keep up the good job!
Stanley Hightower
Good post. I learn something totally new and challenging on websites I stumbleupon on a daily basis. It’s always useful to read through content from other writers and practice something from other web sites.
contract furniture
I like the examples you have shown. Thank you for posting this.
David Peterson
I think your article was very good! Thanks for posting it. I have a quick question
I would like to know, Which subjectline brings more readers from subscribers?
I find this tool: https://www.coreminer.com/calculators/ab-test
It seems good. What do you think, is it useful for this?
Dale
Some good landing pages here. But why is there always shortfall of ecommerce landing pages?
customize tshirt
I am now not sure the place you are getting your information, but good topic.
I must spend a while studying more or understanding more.
Thank you for magnificent information I was in search
of this information for my mission.
carpet look brand
What’s up, after reading this remarkable post i am too cheerful to share my experience here with mates.
Wing
Hi Oli. Thanks for sharing this post. To be honest, you suggest that we don’t use the word “submit” as your call to action text. Be honestly, not every case do you need to avoid the word “submit”. Just like the second landing page Macquarie University.
I agree with you, their citation links is to many and they should clean up a bit. But in this landing page, it is a pretty official landing page, so the word “submit” may not necessary affect conversion rate isn’t it? Even they change to “enroll now”, I think it doesn’t make much difference
It’s just my opinion……maybe right, maybe wroing…I hope to hear your reply soon.
Thanks and Best Regards
Weds Kenya
Nice article. Nice tips for implementing
nufinity
Quality posts is the main to interest the viewers to pay a quick visit the website, that’s what
this web page is providing.
sms free service
Wow! After all I got a website from where I can in fact
get useful data concerning my study and knowledge.
Sherrie
Nice post. I used to be checking continuously this weblog and I am inspired!
Extremely helpful information specially the final phase :
) I handle such information a lot. I was looking for this certain info for
a very long time. Thanks and good luck.
George Gould Jr
DONE 4U MARKETING PAGES
We offer a variety of marketing services, done for you marketing pages, and marketing funnels, that channel the pages through the process, right to the end => (the order-form/thank you page).
We have a pain free marketing system, designed to get the job done for you with little or no stress. All you do is drag and drop the marketing pages wherever you want them in the funnel sequence. The system does the rest for you behind the scenes.
These marketing funnels can be as long or short as YOU want them to be. They can also be elaborate with Upsells, downsells, etc. Once you click onto the template to your left, you drag it out in the funnel sequence wherever you desire to place it, then you simply connect it to the next page in front of it, and that’s how you build the funnel.
This is why we call them “DONE 4U MARKETING PAGES”.
One Click Loan
This page certainly has all of the information and facts I wanted concerning this subject
and didn’t know who to ask.
Raul
Excellent blog you have got here.. It’s difficult to find
excellent writing like yours nowadays. I honestly
appreciate individuals like you! Take care!!
sky-tec.co.kr
In most cases, HSV-1 triggers ulcerative lesions of the dental mucosa /lips that are generally known as
cold sores or fever blisters.
Cara
I am regular visitor, how are you everybody? This paragraph posted
at this website is truly nice.
Swingertreffen Elbe
May I just say what a comfort to discover someone that really understands what
they’re talking about on the net. You actually realize how to
bring a problem to light and make it important. More and more people
should check this out and understand this side of your
story. I was surprised that you’re not more popular because you most certainly have the gift.
Tia
This is especially useful if the person you’re inquiring about has a less than common name.
That means you literally can make money 24 hours a day. You can manipulate movie clips to animate your buttons to make them perform
different functions.
Pearlene
Excellent pieces. Keep posting such kind of info on your page.
Im really impressed by your blog.
Hello there, You’ve done an incredible job. I will certainly
digg it and individually recommend to my friends. I’m sure they will be benefited from this
site.
machine a pain
Certaines machines proposent un bac – du couvercle accueillir graines et autres incorporer dans le
pain.
Roxanna
We remove tree limbs which can be with or also close together addition factors to close.
Greg
Hey there excellent website! Does running a blog like this require a lot of work?
I’ve absolutely no knowledge of computer programming but I had been hoping to start my own blog
soon. Anyhow, should you have any suggestions or tips for new blog owners please share.
I understand this is off subject nevertheless I simply wanted to ask.
Thank you!
Cay Thue Ha Noi
Just want to say your article is as astounding. The clarity in your post is
just cool and i can assume you’re an expert on this subject.
Fine with your permission let me to grab your feed to keep up
to date with forthcoming post. Thanks a million and please keep up the rewarding work.
gta 5 xbox cheats
First off I would like to say fantastic blog!
I had a quick question that I’d like to ask if you don’t mind.
I was curious to know how you center yourself and clear your thoughts prior to writing.
I have had trouble clearing my thoughts in getting my ideas out.
I truly do enjoy writing however it just seems like
the first 10 to 15 minutes are wasted just trying to figure out how to begin. Any suggestions or tips?
Thank you!
chris armstrong
Hi There i think the site is great, i for top quality landing pages i always use instabuilder, you can find a review on my site, it creates squeeze pages and landing page with ease and is simply a wordpress plugin.
thanks
Chris
chris armstrong
Hi There i think the site is great, i for top quality landing pages i always use instabuilder, you can find a review on my site, it creates squeeze pages and landing page with ease and is simply a wordpress plugin.
http://www.money-makers.info
thanks
Chris
Ken
Hi, great work by the designers. Came here to get some fresh inspiration on designing my next landing page to promote my promotional products website.
Regards
Ken
have some of ideas exactly how to to perform it! Nothing comfortable with anyone net.|Listed here are 5 simple steps to get you began. But it really does build you as a resource towards reporters may continually communication. You can find my "contact me
Write more, thats all I have to say. Literally, it seems as though
you relied on the video to make your point.
You clearly know what youre talking about, why throw away your
intelligence on just posting videos to your weblog when you could be
giving us something informative to read?
web sitebuilders for business
I am really grateful to the owner of this web page who has
shared this enormous piece of writing at at
this place.
alexandratiffanyjone.tumblr.com
The collapse of the housing bubble resulted initially resulted in a glut of
housing stock and a precipitous fall in housing prices.
On the bright side, the game’s presentation is designed wonderfully.
It is a fast growing city and thriving for achieving its `mega city.
Kaushal Patel
Good examples of landing pages. It really helpful that you have mentioned what’s good in that landing pages and what should be changed. That can help us to identify the factors which are essential to make a good landing page.
https://www.luckies.co.uk/novelty-stationery.list
Awesome and interesting article. Great things you’ve always shared with us. Thanks. Just continue composing this kind of post. if you are looking for novelty stationery then check my website.
landing page designer
Designing a landing page was a new experience for me but I was surprised why I am asked to design two landing pages in different styles. A/B testing was also new thing for me. This article is much helpful for me to explore more concepts of A/B testing.
presupuesto reformas
Me gusta mucho el interiorismo y la moda en el hogar, me ha
gustado mucho este foro y espero poder distribuir con ustedes novedades y curiosidades de este mercado.
more info presupuesto reformas
Pembuatan layout majalah
Awesome and interesting article. Great things you’ve always shared with us. Thanks. Just continue composing this kind of post. if you are looking for novelty stationery then check my websit
Jelly gamat gold-g Jakarta Timur
salam sukses selamat siang dan selamat beristirahat
BlastBasketball.com
Fortunately, I did discover some great techniques that did
work and I was aboe to addd an extra 10 inches to myy jump.
Don’t work to be as good as your opponent, work to bee the better.
Add this followinhg rrepertoire oof exercises in your exercise routine now.
Perking up your vertical leap ability can further liven upp your athletic capabilities.
health kit ipad
I enjoy what you guys are usually up too. This
type of clever work and coverage! Keep up the very good works guys I’ve
included you guys to our blogroll.
Thomas
Some times I wish having a “submit” button, because this is what happens and makes clear that the form is send by clicking especially if there are a lot of buttons (what is also bad – I know).
Everyone knows what submit means: providing my data.
“enroll now” is simply not true – there are some steps/hurdles in between.
BTW: Great article afterall. Thanks for sharing!
online graphic design degree
Hey I am so thrilled I found your website, I really found you by accident, while I was researching on Digg for something else,
Nonetheless I am here now and would just like to say thanks a
lot for a tremendous post and a all round exciting blog (I also love the theme/design), I don’t have time to browse it all at
the moment but I have book-marked it and also included your
RSS feeds, so when I have time I will be back to read a lot more, Please do keep up the great
work.
Commodityonlinetips
Good information, I love to break all the rules in SEO, some good comments too. A really well written and generally informative article.
bali wedding photography
thanks untuk informasinya
jual sprei murah
good article …
Paket pernikahan bekasi
keren gan infonya,,thanks
Jasa cuci sofa bandung
Hi, Neat post.
Jasa pembuatan pt di Jakarta
nice info ..
Pelatihan dan pengembangan sdm
Terimakasih telah memberikan berita yang bermanfaat
Gili fast boat
makasih atas infonya
obat gemuk
infonya sangat membantu gan …
wisata jogja murah
terimakasih buat informasinya sangat membantu gan ,
Virtual Office Jakarta
kami tunggu info yang kebuh menarik lainnya
Teatro.contigo Pan y Cebolla
magnificent submit, very informative. I
ponder why the other specialists of this sector do not realize this.
You should continue your writing. I’m sure, you’ve a great readers’ base
already!
bengkel matic
thanks a lot for sharing
jasa pembersih kolam renang
waw, nice article
styrofoam desain
nice article
jual wallpaper dinding
thanks brother n sister
toko herbal bekasi
makasih infonya
kontraktor kolam
thanks a lot sharing
26 Beautiful Landing Page Designs With A/B Testing Tips | StartupBoard
[…] 26 Beautiful Landing Page Designs With A/B Testing Tips. […]
biro perjalanan raja ampat
thanks untuk infonya ….
The 43 Best Websites To Learn Something New About Marketing | onlinr.biz
[…] 26 Beautiful Landing Page Designs Critiqued with A/B Testing Tips […]
paket pernikahan di bekasi murah
good …
anuj mishra
A beautiful thing in this post is presentation style. All guys are easily understood to see the picture. I think it is the best way to create any post. Really it is very easy to understand.
Thanks for sharing.
membuat video promosi
i ike it
membuat video promosi
good job
designateeshirt.info
It’s going to be ending of mine day, however before finish I am reading this enormous
piece of writing to increase my know-how.
Growth Hacking: The Best Nuggets of Wisdom and Tools of 2015
[…] 26 Beautiful Landing Page Designs Critiqued with A/B Testing Tips and 35 Beautiful Landing Page Design Examples to Drool Over [With Critiques] and Really Useful List of Landing Page and CRO Resources […]
kredit mobil honda
thanks of sharing
watch the forest online
What’s up, for all time i used to check web site posts here in the early hours in the morning,
as i love to learn more and more.
Want to Learn More About Marketing? Check Out These 43 Websites. – utorch
[…] 26 Beautiful Landing Page Designs Critiqued with A/B Testing Tips […]
Mike Friends Free Signup
I’ve been looking for Mike Friends Free Signup
Finally found it … http://www.mikefriends.com/index.html?id=adultxnow
T20 World Cup 2016
Thanks you very much for sharing these links. Will definitely check this out..
Conversion Rate Optimisation: How to Double Your Sales – Josh Hunt
[…] Landing page design is a huge subject and one I hope to cover in a future article. For now though I highly recommend you read Oli Gardner’s article on landing page design. […]
scattravels
Nice Post.
best antivirus malware for mac
That is really attention-grabbing, You’re an excessively professional blogger.
I have joined your feed and look ahead to searching for extra
of your wonderful post. Additionally, I have shared your website in my social networks
Jahir
In our 2016 State of Search report, we examine search data from the past year, powered by the Compete panel. Based on this analysis, the report includes an overview of search marketing and key trends influencing the current search marketing landscape. http://www.seo-gkdhaka.com/
Glyn
Great post, solid recommendations….now if I could just find the platform for testing all of this :)
Rahul Yadav
Great post thank you very much for sharing, will try this and let you know how it goes. Hopefully will get me more visitors.
8 Elements For a Powerful Landing Page - IT大道
[…] entice people into exploring the site more deeply, ensure that you have a landing page that is descriptive but to the point. Should there be a need for more explanation, visitors should feel the pull to go […]
Brenda
” because the calories are far below the American College of Sports Medicine’s (ACSM) recommended daily caloric intake of 1,200 calories for women, and 1,800 calories for men. Until now, no medical expert was willing to endorse the HCG diet as it was considered to be a dangerous and a fad diet by the FDA and the FTC. Spices: limitless – lemon, garlic, thyme, parsley, plum white wine vinegar, apple cider vinegar, sea salt, basil, pepper, balsamic vinegar, garlic cloves sea salt. This is very bad for your body, shape, and metabolism. Here are a few things you can expect on the HCG Diet.
Ivan
Split testing is very important and that is why everyone should do split testing
Eduardo
I would to thank you for sharing these landing pages.
Hal
Can i use these landing pages in my wordpress site?
Rohit Sabharwal
Thanks for sharing your valuable information.I found it very useful.Keep posting amazing content like this.
Cómo vender a otras Empresas con un Blog. Lo que debes saber de contenidos B2B – Carlos Astete
[…] En este artículo, Oli muestra un ejemplo de la empresa KissMetrics, señalando que es una muy buena landing, a excepción por dos detalles: El logo de KissMetrics es muy grande y quita protagonismo a lo importante: el botón verde, que es el llamado a la acción. […]
skin look dull
Tremendous things here. I am very glad to see your article.
Thank you so much and I am taking a look forward to touch you.
Will you please drop me a e-mail?
Web design Bali
Furthermore, Shorten also described the improved workflow for designers in Photoshop, saying, ‘The other major thing we did focus on was the workflow as you move from design to production. To
do this in Expression Web, before closing the Insert Hyperlink box, click on Target Frame and a new dialog box will appear.
Though, PHP is one of the most widely accepted languages in creating
websites. We are offering an extensive consultative development process with each of our clients.
Web Hosting Landing Page Template | Top Level Web Hosting
[…] 26 Beautiful Landing Page Designs With … – Thoughts. This one’s hard to critique. It’s a really good landing page. Oh, but there is the dreaded Submit button again! Tsk Tsk. There are a few … […]
June
I couldn’t resist commenting. Well written!
Blue Sapphire
That is truly consideration snatching, You’re an unreasonably proficient blogger. I have joined your food and look ahead to scanning for additional of your magnificent post. Also, I have shared your site in my interpersonal organizations.
scattravels
Your post is very nice can you give me more information for how earn money on every click of the blogger
scattravels
Can you give me more information for how earn money on every click of the blogger.
obat rambut rontok
whoah this weblog is magnificent i like reading your posts.
Stay up the good work! You realize, lots of individuals are searching round for
this information, you can aid them greatly.
Pat Cherubini
Thanks Oli! I’m just getting started building landing pages so all of these examples with explanations help a ton!
drain cover
I visited many webb pages but the audio feature fοr audio songs present at this web page is in fac marvelous.
Jeebon
Most A/B testing tools automatically calculate significance of results. So, how long should I run the test?
organic food
Hi there! This is my first visit to your
blog! We are a team of volunteers and starting a new project in a community in the same niche.
Your blog provided us beneficial information to work on. You have done a outstanding job!
nagin
these are extremly beautiful landing page desings,i like it
Yoga Burn
Thanks Oli! I’m just getting started building landing pages so all of these examples with explanations help a ton!
www
I pay a quick visit day-to-day a few web pages and blogs to read articles, except this web site offers quality based articles.
Best Residential VPN Providor
I got this website from my pal who told me on the topic of this site and now this time I am browsing this site and reading very informative content
at this time.
Everette
I love the forth landing page. I will use it in one of my campaign.
Red Smoothie Detox
I really like the fifth design of this landing page.
Smitha205
Thanks for this article. I’d also like to express that it can often be hard if you are in school and simply starting out to initiate a long credit standing. There are many students who are just trying to endure and have an extended or favourable credit history are often a difficult matter to have. ddedkdeaeedkbdef
echo-airsoft.com
Hi there, I desire to subscribe for this website to get most
recent updates, so where can i do it please assist.
Emilycruse
Wow! Super awesome designs. Hard to choose one. Very nice work. Keep it up with spirit.
Cornelius
The movie is pretty brief, but a running tme of 94 minutes is proper
justice to some somewhat heavy subject matter.
Riad
Thank’s for your nice article. You made some good point here. I am truly happy to read this article.
lipoescultura precios
Howdy! I could have sworn I’ve been to this blog before but after browsing
through many of the posts I realized it’s new to me. Regardless, I’m certainly happy I discovered it and I’ll be bookmarking it and checking back frequently!
Chet
Thank you for showing these wonderful landing pages. I really love them and try them in my next project
Jarred
All landing pages are really beautiful and I want to download all of them.
sprei lady rose surabaya
First offf I want to say awesome blog! I had a quick question in whuich I’d
like to ask if youu do not mind. I was curious to find out how you center yourself and clear your mind prior to writing.
I have had a tough time clearing my mind in getting my
ideas out. I trully do take pleasure in writring however itt just seems like the first 10 to 15 minutes ten to be wasted simply
just trying to figure out how to begin. Any ideas or tips?
Cheers!
obat alergi
Beberapa penelitian membuktikan bahwa QnC Jelly Gamat memiliki kandungan aktif yang efektif yaitu saponin dan mukopolisakarida yang berkhasiat untuk memperkuat sistem kekebalan tubuh.
phuc hoi chuc nang
Great post! We will be linking to this great post
on our site. Keep up the good writing.
Page One
Obat Ayan Anak Solusi tepat dan aman untuk mengobati penyakit ayan adalah dengan mengkonsumsi QnC Jelly Gamat.
herba
I was very fortunate to be able to visit your page. You can also find interesting information about health here. The one of it is Tips Mengatasi Kolesterol
somnath banerjee
Stunning Post !!! How long it takes to right a article this ? could you please suggest some more links regarding landing page optimization ? and another small favor i would like to request that please, suggest a free software that i can use for A/B testing ? something that is handy like “Screaming Frog ”
Regards
Somnath
sua can dien tu
I’ve been exploring for a little bit for any high quality articles or blog posts on this kind of house .
Exploring in Yahoo I at last stumbled upon this site.
Reading this information So i am happy to express that I’ve a very good uncanny feeling I came upon exactly what I needed.
I most undoubtedly will make certain to don?t overlook
this web site and give it a glance on a relentless basis.
zombie age 2 hack 2016
We’re a bunch of volunteers and օpening ɑ new scheme inn ⲟur community.
Уour website рrovided ᥙs ѡith valuable іnformation to woгk on. You Һave performed
ɑn impressive job and օur entire community will рrobably ƅe grateful toߋ yоu.
Bookopedz.blogspot.com
These consultants have the information and instruments to sort out any type of cleansing in houses and places of work.
pantangan makanan penderita diabetes
I was very fortunate to be able to visit your page. You can also find interesting information about health here. The one of it is Pantangan Makanan Penderita Diabetes.
Jesenia
Good article! We are linking to this great content on our
site. Keep up the good writing.
www.zuigy.com
You have brought up a very superb details, regards for the
post.
branded.me
Many cities have efficient transportation and you might not
need to drive all week long. Be sure and ask the leasing agent if there
is security onsite after hours. So if your concerned be sure and ask your leasing
agent about monthly bills.
Yong
Completely compatible with Mac OS X 10.six, 10.7, 10.eight, OS X ten.9 Mavericks, Mac OS X 10.10 Yosemite and Mac
OS X 10.11 El Capitan.
Alejandrina
A fascinating discussion is definitely worth comment.
I think that you ought to publish more about this subject matter, it may not be a taboo
subject but generally people do not speak about such topics.
To the next! Best wishes!!
https://twitter.com/pokemongohackit
Thanks a bunch for sharing this with all off
us you really know what yyou are speaking about!
Bookmarked. Please lso consult with my site =). We may have a hyperlink alternate contract between us
sporting events and others as well.
Fastidious replies in return of this query with firm arguments and explaining everything concerning
that.
Agen Vig Power Bandar Lampung
Agen Vig Power Bandar Lampung
Mengenali Ciri-Ciri Orgasme Pada Wanita
Mengenali Ciri-Ciri Orgasme Pada Wanita
Obat Gairah Seksual
Obat Gairah Seksual
fashion
It’s actually a great and helpful piece of info.
I am happy that you shared this helpful info with us.
Please stay us up to date like this. Thank you for sharing.
Www.3Dtotal.com
Thanks for a marvelous posting! I actually enjoyed reading it, you are a great author.I will always bookmark your blog and may come back in the foreseeable future.
I want to encourage you continue your great work, have a nice
afternoon!
相続 相談
とても良い内容だったので共感することもできコメントさせてもらいます。
この6ヶ月間で私にとってとてもつらい出来事が立て続けに起こりました。
本当に辛くてウツにもなりかけました。
大切な家族を亡くして、相続問題って結構大変なことですよね。
周りの人たちからは「贅沢なお金の悩み」程度にしか思われていませんが、本気で「金なんか要らないのに」というくらいもめにもめています。
遺産に関するお金が絡んでくると、普段表には出てこない本来のその人性格が出てきたり、周りの関係者まで絡んでくるので厄介ですよね。
私は本当に疲れました。
愚痴ってしまって申し訳ありません。
また訪問させてもらいます。
Batuk Berdarah Karena Penyakit Paru-Paru
Batuk Berdarah Karena Penyakit Paru-Paru
Rosella
I believe that is one of the so much vital information for me.
And i am glad studying your article. However wanna commentary on few normal issues,
The web site style is ideal, the articles is in point of fact great :
D. Just right job, cheers.
Bennett
I know this web page presents quality baeed posts and other material, is there any other web site which gives such information in quality?
Siteground Coupon
Those examples of landing pages are amazing, thanks!
Gonçalo C.
Another amazing post. Bookmarked this. Thaks!
http://www.pixoto.com/
Thanks for the marvelous posting! I certainly enjoyed
reading it, you happen to be a great author.I will
make sure to bookmark your blog and may come back in the
future. I want to encourage continue your great job,
have a nice evening!
Babara Johnson
DO YOU NEED A LOAN?
Good Day, Do you need an urgent loan to solve your financial needs, We Offer loan ranging from $ 5,000.00 to $ 10,000,000.00 Max, we are reliable, efficient, Fast and dynamic,with 100% Guaranteed We also gives out loan in ( Euros,Pounds and Dollars. ) The Interest rate applicable to all Loans is (3%, ) if you are interested get back to us via ( michellealiex200@gmail.com )
36 Creative Landing Page Design Examples: A Showcase and Conversion Critique | Jordan Sheriff
[…] Apparently Oprah’s designers didn’t read my last landing page examples post. The word “Submit” says nothing about what will happen when clicked. I’d […]
36 Creative Landing Page Design Examples: A Showcase and Conversion Critique | Bertha's WordPress Blog
[…] Apparently Oprah’s designers didn’t read my last landing page examples post. The word “Submit” says nothing about what will happen when clicked. I’d […]
36 Creative Landing Page Design Examples: A Showcase and Conversion Critique | Your Right Time
[…] Apparently Oprah’s designers didn’t read my last landing page examples post. The word “Submit” says nothing about what will happen when clicked. I’d […]
36 Creative Landing Page Design Examples: A Showcase and Conversion Critique | Anthony O'Donoghue
[…] Apparently Oprah’s designers didn’t read my last landing page examples post. The word “Submit” says nothing about what will happen when clicked. I’d […]
36 Creative Landing Page Design Examples: A Showcase and Conversion Critique | Dhana: The money maker
[…] Apparently Oprah’s designers didn’t read my last landing page examples post. The word “Submit” says nothing about what will happen when clicked. I’d […]
36 Creative Landing Page Design Examples: A Showcase and Conversion Critique | Duplicate My Success
[…] Apparently Oprah’s designers didn’t read my last landing page examples post. The word “Submit” says nothing about what will happen when clicked. I’d […]
36 Creative Landing Page Design Examples: A Showcase and Conversion Critique | Tj's Affiliate Marketing Blog
[…] Apparently Oprah’s designers didn’t read my last landing page examples post. The word “Submit” says nothing about what will happen when clicked. I’d […]
36 Creative Landing Page Design Examples: A Showcase and Conversion Critique | Creating and Marketing
[…] Apparently Oprah’s designers didn’t read my last landing page examples post. The word “Submit” says nothing about what will happen when clicked. I’d […]
Imagine You New
Hello expensive visitor. I’m Dillon there is nothing love the site.
The job she has been occupying for years is a person resources associate.
My family lives in Louisiana. To collect marbles is the language she likes doing.
Paul Ponna Book
Paul Poona’s Earnings Hybrid is a very good computer software solution that undoubtedly makes simpler the complete process of producing a Face book Fan web page and
it is absolutely anything that I am employing in the foreseeable future to support create mine.
Yena
Manfaat Buah Bit Mengobati Kista Ovarium
Yena
Yena
Inilah Manfaatnya Berhubungan Dua Kali
Helix forte supplement
Awesome things here. I am very glad to see your post. Thank you
so much and I aam taking a look ahead to touch you.
Will you please drop mme a e-mail?
Lisa Basil
I do accept as true with all the concepts you have presented to your post. They are very convincing and can definitely work. Still, the posts are too quick for beginners. May you please lengthen them a bit from subsequent time? Thanks for the post.
ty le cuoc
Just want to say your article is as astounding. The clearness in your post is just
cool and i can assume you are an expert on this subject.
Well with your permission allow me to grab your feed to keep up to date with forthcoming post.
Thanks a million and please continue the gratifying work.
Paul Ponna Net Worth
The Affiliate Code is the second product from Michael Jones his first getting the Click
Bank Code each of the merchandise are really excellent
and would advise both of them to anyone just starting out in the internet business and wants to commence producing
funds speedily, as in the videos he shows how to
get traffic to your sites inside hours or at worst days using
only free of charge techniques.
gmail mail
Useful info. Lucky me I found your website accidentally, and I am shocked why this coincidence did not happened in advance!
I bookmarked it.
Paul Ponna Products
Paul Ponna is a talented man that loves to teach and I know I cannot wait to get a hold
of this a single and give you all my comprehensive Commission Autopilot Evaluation.
Marketing Technology Stack, Growth Hacking Tools | Marketing Sutra
[…] 26 Beautiful Landing Page Designs Critiqued with A/B Testing Tips and 35 Beautiful Landing Page Design Examples to Drool Over [With Critiques] and Really Useful List of Landing Page and CRO Resources […]
marvelcontestofchampions.hackwitches.com
Hi there, I rеad your blogs daily. Yourr story-telling
style іѕ witty, кeep it up!
36 Creative Landing Page Design Examples: A Showcase and Conversion Critique | Entrepreneur Makers
[…] Apparently Oprah’s designers didn’t read my last landing page examples post. The word “Submit” says nothing about what will happen when clicked. I’d […]
google
I pay a visit every day a few web sites and websites to read articles,
however this web site gives feature based posts.
nguyên liệu làm mỹ phẩm
Thanks in favor of sharing such a nice opinion, post is nice, thats why i have read it entirely
www.referralkey.com
Constructing your meals in this way will automatically bring your carb intake into
the suggested variety of 20-50 grams per day.
scoth devies
Attention Every One!!! My name is Scoth Meol, a citizen of United State i have been scammed by 2 different Internet international scammed lender, they all promise to give me a loan after making me pay fees which yield nothing and amounted to no positive result. i lost my hard earn money and it was a total of 4,300USD. One today as i was browsing through the internet with tears on my eyes i came across a testimony of man who was also scammed and eventually got linked to a legit loan company called Ben Davies loan Company the C.E.O of {bendaviesloanfirm@yahoocom} where he finally got his loan, so i decided to contact the same loan company and then told them my story on how i have been scammed by 2 different lenders who did nothing but to course me more pain. I explain to the company by mail and all they told me was to cry no more because i will get my loan in their company and also i have made the right choice of contacting them. i filled the loan application form and proceeded with all what was requested of me and here i am today happy because Ben Davies loan company {bendaviesloanfirm@yahoocom} has given me a Loan so i made a vow to my self that i will keep testifying on the internet on how i got my desired loan. Do you need a loan urgently kindly and quickly contact Ben Davies loan company via Email: {bendaviesloanfirm@yahoocom} he is kind hearten.
makalah manajemen sumber daya manusia
nice post..
kantor penerjemah bahasa
good point here
kantor penerjemah bahasakonveksi kaos
thank news article..
makalah tentang sumber daya manusia
you’re actually a just right webmaster. The web site loading velocity is amazing.
It sort of feels that you’re doing any distinctive trick.
Also, The contents are masterpiece. you’ve performed a fantastic job on this topic!
alat pembakar lemak
good news info..
Seán
Some really nice examples in here. You have given me food for thought!
Thanks Oli.
MarkE
I find the more simple landing pages can often have the best coversion rates. Less is more. I really like the faclon social example here!
sites promo
Thanks for finally writing about >26 Beautiful Landing Page Designs With A/B Testing Tips
<Loved it!
alat kecantikan rf mini
thanks information..
Dave Rozewski
I’ve been looking at landing page informative all day. Your is really informative and well done. Thank you.
Web Hosting Landing Page | Great at WebHosting
[…] 26 Beautiful Landing Page Designs With … – It’s landing page examples time again, and this time I’m going to focus on critiquing the pages from an A/B testing perspective. Each example will … […]
rodney
Do you need Business or Personal Loan? Our company is in the United States and Europe We give out loan to any individual and company at 3% interest rate yearly. For more information, Contact Email: rodneysscheuer@gmail.com
Buccaneers Jerseys
Thanks for your personal marvelous posting! I really enjoyed reading it,
you could be a great author. I will be sure to bookmark your blog and will eventually come back
from now on. I want to encourage one to continue your great posts,
have a nice holiday weekend!
Alberto
Sometimes, people get so excited about having their new place and new life
that may be coming with it that they just smile and nod and sign on the dotted line.
If you are new to apartment living, you may be finding it hard to make your apartment feel like an actual home.
Make sure you are aware of parking spaces, pools, clubhouses and laundry
services.
Simple Tips Made Easy To Assist You Find Out Fitness | jumperrange19christa's blog
[…] article above shows how easy it is to get started on your way to fitness. Then, you’ll see http://unbounce.com/landing-page-examples/built-using-unbounce/landing-page-designs/ will improve quicker than you may […]
Make A Favorable Modification: Get Fit Now | filerange13barton's blog
[…] has shown that people who stretch while waiting to start their next set of lifting weights have http://unbounce.com/landing-page-examples/built-using-unbounce/landing-page-designs/ than those who just sit and wait between sets. Stretching is a little thing you can do to […]
خرید بلیط چارتر
What’s up all, here every one is sharing such knowledge, so it’s nice to read this blog, and I used to visit this
web site everyday.
harini
Nicz.I need some tips related to your content..I am working in Web Development In Chennai If You need any more information kindly make me call to this number 044-6565 6523.
Gerald leckie
Its sad to say that so many landing pages seem spammy but the repeated buy message constantly converts.
jhon
May I just say what a comfort to discover someone that really understands what
my Talking angela Cheats
Simply ԝant to say your article іѕ as amazing.
Ꭲhe clarity in үour post iss ϳust grеat and i can assume you are an expert ߋn this subject.
Well wіtɦ youг permission ⅼet me to grab your RSS feed to қeep up to ⅾate witҺ forthcoming post.
Tɦanks a millіοn and pⅼease keᥱp ᥙⲣ the enjoyable ѡork.
Chris
Hi
Really a great blog post about unbounce .. i am monthly unbounce User and i just wanna know which is the high converting landing page in google and bing. ?
Emma
Really Amazing Landing pages info .. thank you so much
namngoccau
This is a nice article .. thank you so much
umroh idul fitri 2017
article is very nice
umroh lailatul qodar 2017
thank your article is very nice
Obat Ibu Hamil
Always good to be here
Web Hosting Lampung | Great at WebHosting
[…] 26 Beautiful Landing Page Designs With … – Ever wondered what to test on your landing pages? Learn from 26 great landing pages – each critiqued for conversion including A/B testing advice. […]
Suck So Much At Selling Online – Top Earning Blogs
[…] View article. […]
Landing Pages Examples – Life & Art Marketing Resources
[…] READ […]
buy injectable testosterone
[…] testosterone cypionate for sale testosterone cypionate for sale testosterone cypionate for sale testosterone cypionate for sale testosterone cypionate for sale testosterone cypionate for sale testosterone cypionate for sale […]
What Is PPC? The ultimate introduction to PPC marketing | Pea Soup Digital
[…] Source: Unbounce […]
jessica jessie
This is excellent information. It is amazing and wonderful to visit your site.Thanks for sharing this information,this is useful to me…