The 17 Best Digital Marketing Conferences of 2017
Determined to smash your marketing results out of the ballpark in 2017? We’ve handpicked the very best game-changing marketing events of the year for you to pen in your diary.
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How to Get 100,000 People to See Your Blog Post
Wish you could get 100,000 views on your blog post? This isn’t a rhetorical question — it's totally achievable, and Len Markidan of Groove has the step-by-step approach that will get you there. Because the first step to converting on-site visitors is getting them there in the first place.
Ecommerce Landing Pages: The Good, the Bad… and the Shockingly Terrible
How do you create high-converting ecommerce landing pages that drive signups, subscriptions and sales? You don’t reinvent the wheel. Instead, you take a detailed look at the existing good, bad and shockingly terrible ecommerce landing pages to diagnose exactly where your own pages are succeeding… or failing.
7 Top-Performing Unbounce Marketing Emails to Copy, Paste & Customize
How many emails do you receive in a day? And how many of those do you actually read? Did you answer, “Probably very few”? Us too — and likely your prospects. Every email you send needs to stand out from the sea of lesser emails, or people simply won’t read it. Which is why we’re arming you with some of Unbounce’s top-performing marketing emails and subject lines to copy, paste and customize.
Landing Pages for PPC
Successful PPC campaigns are about more than simply choosing ad words that attract the attention of your target audience. Many marketers falter in the “what happens next” post-click phase, and a big reason for this is sending paid traffic to the wrong type of page. Roughly 80% of paid search traffic is sent to one … Continued
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25 Inspirational Resources for Copywriters
Fiction writers find inspiration in the strangest places. Nature. Children. Turn signals. Smoke signals. But what about copywriters? As anyone who writes copy will tell you, it’s easy to end up in an echo chamber, resorting to the same tricks over and over. So if you’re stuck for ideas, here are 25 totally unexpected resources to spark your creativity and give your copy the stand-out treatment.
Making Marketing Analytics as Simple as 1, 2, 3
You run dozens of reports a week to help you make the right decisions, but are those reports leading to action? Or does the data you spend hours mining remain trapped in a spreadsheet, forgotten? At our recent Call to Action Conference, Andy Crestodina of Orbit Media shared a great three-step approach to help turn data insights into improvements.
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Need Another Set of Eyes on Your Landing Page? [Free Pre-Publish Worksheet]
Need a second set of eyes on the landing page you just created? Before you hit send on that email to your co-worker, hang on. We’ve got a pre-publish worksheet for you that will make sure you're looking at things as objectively as possible and not missing out on any conversion opportunities.
Progressive Profiling: A Cure for Poor Lead Quality and Form Friction
You wouldn't propose to a complete stranger, would you? So why ask prospects for a commitment without first getting to know them a little? Progressive profiling can help you ease into your relationship with prospects — all while reducing form friction and improving lead quality.