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A Legendary Copywriting Formula 4 U [PODCAST] Thumbnail

A Legendary Copywriting Formula 4 U [PODCAST]

In this episode of the Call to Action podcast, we explore how writing an About Page isn't always about you. Then, direct response copywriter Marc Aarons shares how he writes killer landing page copy... every time.
The 10-Minute AdWords Management Workout Thumbnail

The 10-Minute AdWords Management Workout

Improving your AdWords account is much like building your muscles at the gym. It isn’t about working longer or harder. It’s about working smarter. But how can you effectively use your time to make the biggest and most positive impacts on your AdWords performance?
Build a Killer Conversion Strategy with Nothing but Time and Empathy Thumbnail

Build a Killer Conversion Strategy with Nothing but Time and Empathy

What does it take to build a killer CRO strategy? Money? A huge team of pro optimizers? As it turns out, all it takes is time, a willingness to learn, and an understanding of your audience. Don't take our word for it — conversion experts like Joanna Wiebe, Talia Wolf and Brian Massey told us so.
4 Ways a Lack of Clarity Could Be Killing Your Conversions Thumbnail

4 Ways a Lack of Clarity Could Be Killing Your Conversions

If someone can’t understand what you’re selling, they’re certainly not going to be interested in buying it. Learn how to make your landing page crystal-clear with lessons from conversion experts Oli Gardner, Peep Laja and Jay Baer.

3 Principles of a High Converting Lead Gen Landing Page

Lead generation is all about matching what you're offering with what you're asking for. These 3 tips will help you create higher converting landing pages, and explain how you can leverage social networks to get your prospects doing your work for you.