3 Long-Form Copywriting Tricks You Should Steal
Some of the highest-converting short copy landing pages on the web today are based on simple long-copy principles. Here are 3 copywriting tricks to test on short copy landing pages.
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Are People Watching Your Landing Page Videos? Here’s How to use Google Tag Manager to Check
You know video is persuasive, which is why you added it to your landing page to begin with. But are visitors watching all (or just part of) your content? Today Joe Martinez walks us through using Google Tag Manager to track YouTube video embeds for free.
(Guide) How to Choose & Customize a Landing Page Template
Can't find the right landing page template for your offer? See how to pick a template based on your conversion goal and customize it to match any campaign.
22 Brutally Honest Landing Page Critiques
When it comes to landing page optimization, (brutal) honesty is the best policy. Oli Gardner dishes some tough love in 22 new landing page critiques. Would your page pass the BS detector?
7 Ways to Improve Your Google AdWords Click-Through-Rate [Video]
Your click-through-rate can be improved using techniques to modify your ads and placements only, while conversion rates are more influenced by the content and calls to action on your landing page. Learn 6 smooth skillz to do it better - with a video to boot...
Your Landing Page Sucks! Here are 10 Examples That Don’t…
Most landing pages are genuinely horrible, so here are 10 examples of landing pages that are designed and optimized for conversion - accompanied by some lively discussion around why they don't suck and some ideas for optimization and testing.
Glow.com: Raw Natural Beauty
Type of Landing Page: Click Through Source: Glow.com Built Using Unbounce: No Landing page elements Video: The primary before/after image switches to a professionally shot video after a few seconds. Normally I don’t like auto-play, but in this case the short pause is good and the video plays like a real commercial. Repeated CTA’s: With … Continued
The 3 Landing Page Mistakes That 98% of Marketers Are Making [Webinar Video]
Want to join the online marketing 2%? In this video you'll learn how to fix the 3 landing page mistakes that sabotage almost every marketing campaign.
Why Micro-Conversions are Just Like Dating [Video]
To be classified as a successful conversion, your visitor needs to have walked the complete tightrope that is your "conversion funnel". And along the way there are typically several smaller steps that must be completed (these are your micro-conversions). Oh, and dating is the same...
Landing Page Essentials: A Free Video Crash Course from Unbounce and Skillshare
In 11 quick videos totaling 31 minutes, learn the crucial elements of a high-converting landing page and how to create a compelling marketing campaign.