Why Explainer Videos Increase Conversion Rates by 20%
Unknown to many, there's a conversion tactic that many businesses are starting to use to increase conversion rates. It's known as an explainer video.
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Product Marketing Lessons Learned: An Interview with Shopify’s Hana Abaza [Video]
Hana Abaza runs the marketing show over at Shopify Plus, the enterprise arm of e-commerce software giant Shopify. In the interview, we unpack some of the ways they’re increasing product awareness and adoption of a new product – including the genesis of the idea for Shopify Plus, and some product marketing lessons learned. We also talk … Continued
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Expert Copywriters Take On the Age-Old Question: Clear or Clever? [VIDEO]
There's a controversial topic among copywriters that has resulted in debate and perhaps even fisticuffs: Should copy be clever, clear or concise? We asked a few talented copywriters — including Joanna Wiebe, Demian Farnworth and Amy Harrison — for their opinion, and their answers might surprise you.
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[VIDEO] The Landing Page Sessions: Episode 4, Game of Phones
Wouldn't it be nice to have a sounding board the next time you publish a landing page? In Unbounce's latest web series, Oli Gardner deconstructs marketing campaigns — landing pages, emails and ads — to demonstrate how to increase conversion rates.
[VIDEO] The Landing Page Sessions: Marketing Campaigns Deconstructed
Wouldn't it be nice to have a sounding board the next time you publish a landing page? In Unbounce's latest web series, Oli Gardner deconstructs marketing campaigns — landing pages, emails and ads — to demonstrate how to increase conversion rates.
8 Ways your Landing Page Design is Sabotaging your Click-Thru Rate
Testing and optimizing landing pages can be a fun and frustrating game of cat and mouse. Every time the mouse gets away, it feels like self-inflicted sabotage. After all, as marketers we really don't want to eat the mouse, we're just inviting them to play!
Generate More Leads with These 7 Content Marketing Campaign Ideas
If you're interested in how you can reach more customers with content marketing, you're going to want to read this post. We've got seven proven content marketing tactics for you, along with landing page templates that will help you generate more leads.
[Checklist] The Interactive A/B Testing Scorecard
A/B testing is part art, part science, and part blind luck. Most people will tell you the standard things to test - which usually work, but I want to explore some innovative things to change.
40 important PPC metrics to measure the success of paid campaigns
Wondering how your ad campaigns are performing? Learn 40 crucial PPC metrics to measure and optimize your campaigns for success and ROI.