How to Gamify Lead Generation to Delight Customers and Drive Conversions
Building your email marketing list doesn't have to be painful. Here's how to make lead generation fun – for you and your prospects.
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13 Delicious Landing Pages Get Critiqued for Conversion
Finding good landing pages is hard, but I found 13 great ones in the Unbounce archives. Check out the designs and conversion critiques, where I dig into what works and what doesn't.
Why Your Unique Value Proposition is Killing Your Landing Page Conversions and How to Fix It
What do you have to offer that no one else does? No, really. No one else. That's your unique value proposition and it needs to be front and center on your landing page.
12 Surprising A/B Test Results to Stop You Making Assumptions
In this article we’ll look at how the counter-intuitive approach is sometimes the one that worked best - it's surprising how often you can guess the test winner. A good lesson for why to test.
Unprompted: Predicting how AI is changing the future of marketing
AI is flipping the world of digital marketing upside down, and it’s an exciting–and kinda scary–time for marketers. In this episode of the Unprompted podcast our panel of experts predict what’s to come and how marketers can set themselves up to win.
7 Examples Of Creative Advertising To Inspire Your Marketing Campaigns
It's hard to stand out with so much competition in the digital space. Here’s how creative advertising helps brands cut through the noise.
What Facebook Advertisers Are Doing Wrong: Q&A with Mari Smith
Mari Smith, “Queen of Facebook” and Forbes' #4 "Top Social Media Power Influencer,” gives the scoop on how to make your next Facebook campaign a success. In this interview, you’ll learn about crucial missed opportunities in Facebook advertising along with how to prepare for what’s coming down the pipeline.
How to Use the 6 Principles of Persuasion to Create Landing Pages That Convert
You've likely heard of Cialdini's six principles of persuasion, but are you using them on your landing page? Here's how to tap into the psychological power of influence to drive more conversions.