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Expert Copywriters Take On the Age-Old Question: Clear or Clever? [VIDEO] Thumbnail

Expert Copywriters Take On the Age-Old Question: Clear or Clever? [VIDEO]

There's a controversial topic among copywriters that has resulted in debate and perhaps even fisticuffs: Should copy be clever, clear or concise? We asked a few talented copywriters — including Joanna Wiebe, Demian Farnworth and Amy Harrison — for their opinion, and their answers might surprise you.
Unprompted: Predicting how AI is changing the future of marketing Thumbnail

Unprompted: Predicting how AI is changing the future of marketing

AI is flipping the world of digital marketing upside down, and it’s an exciting–and kinda scary–time for marketers. In this episode of the Unprompted podcast our panel of experts predict what’s to come and how marketers can set themselves up to win.
What Facebook Advertisers Are Doing Wrong: Q&A with Mari Smith Thumbnail

What Facebook Advertisers Are Doing Wrong: Q&A with Mari Smith

Mari Smith, “Queen of Facebook” and Forbes' #4 "Top Social Media Power Influencer,” gives the scoop on how to make your next Facebook campaign a success. In this interview, you’ll learn about crucial missed opportunities in Facebook advertising along with how to prepare for what’s coming down the pipeline.