Some companies are afraid of their customers… They’re afraid they won’t complete form fields that are optional, and they’re worried that by letting people type what they want, they will lose the reporting capabilities enabled by dropdown lists.
Conversion is your primary goal, but encapsulating a lead in a larger sphere of influence should be an important secondary marketing tactic. Your customers are going to leave your confirmation page in some direction, so try to guide them in a way that will be beneficial.
A fundamental rule of landing page design is to try and keep your Call To Action (CTA) above the fold. This enables your visitors to quickly see where they need to interact with your page to be successful.
The story of how we created our 101 Landing Page Optimization Tips eBook in 24 hours.
Question: How do you make your client list swell like a ripe plum in the summer sun? Short Answer: Free stuff that’s useful, valuable or funny.
The quest for leads is a simple fact of marketing life. Companies require personal data to fill their sales funnels and maintain momentum, and the data that they seek varies from the simple to the extreme. Landing page form threshold is the minimum set of information requirements that still produce an acceptable conversion rate.