• Drive more leads and revenue from Adwords with Landing Pages
  • 32 Clever Lead Generation Ideas For Your Next Marketing Campaign

    Ready to fill your pipeline with leads? Read on. Image source.

    As marketers, we spend absurd amounts of time and resources creating content and planning campaigns. For many of us, the end goal is to generate new leads that will eventually become paying customers.

    We know that a steady stream of leads is an essential component of keeping a business afloat – but coming up with original and effective ways to attract and convert qualified leads is easier said than done.

    So how about a little inspiration?

    Here are 32 proven and actionable ideas to energize your lead generation efforts.

    Optimizing Your Landing Page for Lead Generation

    1. Create a product video

    65% of us are visual learners. Why not explain your offering in a way that speaks to the majority?

    According to this case study, product explainer videos can generate leads at a rate of up to 33%. When done right, videos keep us engaged and can inspire us to take action.

    Product videos don’t need to be long or complex, and with tools like Animoto, they’re increasingly easy to make.

    2. Don’t mention spam!

    A test run by Michael Aagard showed that including the phrase “100% privacy – we will never spam you!” on a signup form reduced conversions by a full 18%.

    Lead gen examples: Spam

    It’s okay to reassure privacy, but try doing it in a fun way that doesn’t include the word “spam.”

    When in doubt, run A/B tests to be sure your signup forms are optimized for conversion.

    3. Try the squint test

    Squint (or take a few shots of whiskey, your choice) and then look at your website. Does the call to action stand out?

    In this study, a travel website tested a CTA in the left column against a more contrasting CTA that passed the squint test. The result was a 591% increase in leads.

    Lead gen examples: Squint test

    Go squint at your landing pages now!

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    4. Give fewer choices

    Hick’s Law carries the principle that fewer choices means less confusion – and less confusion means more leads. This is why you should limit confusion by having a single CTA.

    MySiteAuditor decreased the options on a free trial signup page from six to one and saw a 25% jump in their conversion rate.


    Read the full case study for that here.

    Content Marketing for Lead Generation

    5. Use gated videos

    Wistia’s Turnstile allows you to add email opt-in forms to your videos. You can even set the form to appear in time with a verbal CTA.

    Lead gen examples: Gated video

    When Wistia purchased Facebook ads to send traffic to their video campaigns (bought at $1-2 per click), they saw an 11% increase in free trial conversions. Check out the full case study here.

    6. Make excellent posts downloadable in exchange for an email

    Quoteroller created a list of SEO directories in Australia, which was receiving 800+ visits per month but wasn’t generating leads.

    After adding an option to download the post in a PDF format in return for an email address, the post peaked at five new leads per day and has resulted in 200 new email subscribers so far.

    7. Optimize your about page

    Whatever you may call it, your “about” or “team” page is very important to your business. This is where people see who you are and what you’re about. It’s also a great place to have a call to action.

    Lead gen examples: About page

    Jen Havice wrote this whopper of a post on how to generate leads on your about page. She suggests including a solid value proposition in your headline and breaking up copy into manageable chunks, as well as having a clear idea of where you’d like visitors to go next so you can guide them with a compelling CTA.

    8. Blog consistently (actually do it)

    This one’s old – we know by now that blogging is effective for generating leads. In spite of this, not many companies have strong and consistent content calendars (many give up when no results come in the first month or two).

    Goodbye Crutches is an online shop for knee scooters and other accessories to help eliminate the need for crutches. They were struggling to drive traffic and sales through traditional advertising.

    They put together a content schedule for six months, blogging every single day. Six months later, organic traffic had doubled.

    Lead gen examples: Blogging

    But remember that once you’ve built up the traffic to your blog, your job isn’t done. Your readers have self-selected as being interested in what you have to offer, but they’re not yet on your list.

    Make the next step easy for them by adding relevant CTAs to your blog posts. Unbounce does this well, with CTAs targeted to each of their blog categories. If a reader is interested in a PPC blog post, chances are they’ll be interested in the ebook as well – and willing to enter their email address in exchange for it.

    Blog posts in the PPC category on the Unbounce blog lead into a CTA for a PPC-themed ebook.

    If you’re looking for ways to leverage your blogging efforts to drive leads, this article is a great place to start.

    9. Create and optimize evergreen content

    Super in-depth posts take long to write but can pay off over time. If you frame them correctly, they can turn into content pillars that continue to draw traffic long after their publish date. Consider the screenshot below, which shows the traffic for a post on the Interact blog entitled “How to Make a BuzzFeed Style Quiz.”

    Lead gen examples: How to guides

    With a steady flow of traffic comes opportunities for lead generation.

    In a recent post about optimizing old blog content for conversion, David Cheng shares how to identify and optimize evergreen content on your blog. After doing a content audit to determine which posts continue to draw traffic, he suggests updating popular posts with CTAs that point to relevant lead generation campaigns.

    Using Social Media for Lead Generation

    10. Identify leads on Twitter with Followerwonk

    On Twitter, you can think of leads as fruit. Some are ripe and ready to use your product, while others need some time or nurturing and would be a waste of time for you to contact. Followerwonk helps make the distinction for you.

    Lead gen examples: Followerwonk

    Seer Interactive put together a whopper of a post on how to use Followerwonk to identify leads, filter them and reach out to the most ripe leads to generate new customers.

    11. Promote your tweets

    Krave cereal ran a test and found that customers exposed to multiple promoted tweets are 12% more likely to have an intent to purchase.

    While promoted tweets are a form of sponsored content, they should resemble typical tweets you see in your feed. Yes, you’re paying to be in front of an audience, but you still need to keep the tweets fun and valuable to your audience. Steamfeed put together a list of the types of tweets brands should focus on to remain relevant.

    To maximize the potential of promoted tweets, link to a landing page that is on the same subject as the tweet. For your lead generation campaigns, this will help continue the conversation and ultimately increase conversions.

    12. Write on LinkedIn

    A venture capitalist once told me that he only invests in games when a new platform comes out. For example, when the Xbox was released, he invested in Xbox gaming startups.

    Well, a new platform has recently come alive for content producers: LinkedIn just opened up their publishing platform to all users so anyone can create content. And I’m willing to bet you should invest your time in it.

    Lead gen examples: LinkedIn

    It is being rolled out slowly and has yet to hit critical velocity, which means there is an opportunity to stand out. According to a study by Hubspot that surveyed 5,000 small businesses, LinkedIn vastly outpaced competing social networks for lead generation.

    Remember that getting your post read on LinkedIn is just one part of the battle. You must also have a strong offer and a paired landing page to follow through and capture leads.

    13. Use Twitter cards

    Twitter makes it really easy to capture leads right in the activity stream using lead cards. It’s the Twitter equivalent to the signup box that you see on most blogs.

    Twitter isn’t just putting on a smoke-and-mirrors show either.

    Webtrends decided to put Twitter’s lead generation cards to the test and was able to increase leads tenfold while lowering cost per lead 500%.

    Lead gen examples: Twitter cards

    Fortunately, Twitter cards are pretty easy to set up and lead gen cards are free to use. It’s a no-brainer, really.

    14. Answer questions on Quora

    This question and answer site has ballooned in popularity and can no longer be ignored. Don’t believe me? Check out the graph below.

    Lead gen examples: Quora

    Quora allows you to create a profile with links back to your site or landing page, so answering questions in a useful way gets you direct exposure to leads who are asking about your solution. Quora recently implemented full text search which allows you to search for any term in full and reduce the amount of irrelevant discussions to sift through.

    Eventbrite leveraged Quora by answering questions users had about what they should do on New Year’s Eve. They put in the effort to make their posts useful and targeted to the users, linking back to Eventbrite events. You can use the same tactic – but link back to a landing page – to leverage Quora as a lead gen source.

    Lead gen examples: Quora

    Check out the case study on how Quora drove conversions for EventBrite.

    15. Send SlideShare traffic to a landing page

    With more than 60 million monthly visitors, you’ve likely heard of (and used) SlideShare. But did you know that with a pro plan you can collect leads right on the platform?

    If you’re not willing to pay, SlideShare is still a great way to generate leads. As Ana Hoffman suggests in her epic SlideShare traffic case study, you can link to a landing page in the presentation, description and in your profile.

    Ana Hoffman links to a lead gen landing page in many of her SlideShare presentations.

    Using tactics such as the one above, Ana has made SlideShare into her second largest referral traffic source. If you want a breakdown of the tactics she has used to generate traffic and leads on Slideshare, check out the comprehensive study.

    16. Practice social listening on Twitter

    A quick search on Twitter will give you a list of people who are currently interested in what you are doing.

    There is no other place to get this kind of real-time information and it’s an amazing opportunity to engage with people who are mentioning your product or have a problem you can solve.

    GNC found that many customers and potential customers were asking questions about health and GNC products on social channels. By actively engaging on social, GNC was able to increase inbound sales from social media by 25%. See the full case study here.

    Lead gen examples: Social listening

    You don’t need to have the resources and money of GNC to pay attention to what’s being said on Twitter. Services like TweetBeep let you set up Twitter alerts which work the same way as Google Alerts. Pretty genius for keeping tabs on conversations and potential conversion opportunities.

    17. Google+ communities

    Just like LinkedIn groups, Google+ helps bring people with common interests together. Their communities offer opportunities to become an influencer and reach potential prospects to drive conversions.

    Farfetch is a curated website which features products from independent designers around the world. They used Google+ to showcase new products, leading to a 116% increase in Google+ followers who converted into paying customers at a rate of 1%.

    For an in-depth look at how to use Google+ for lead generation, check out this guide put together by Content Marketing Institute.

    Offline Tips for Lead Generation

    18. Flex your expertise on television

    WP Curve had their best month ever in March 2014, largely due to appearances on Fox TV and Forbes.

    Lead gen examples: TV

    The key to appearing on television is to have a unique position. WP Curve gives people access to developers to help with their WordPress sites (yawn), but Alex, the founder of WP Curve, framed the company’s USP as being vital to rejuvenating an aging web (which sounds way cooler than fixing WordPress bugs).

    The connection between television appearances and new subscribers is historically difficult to track, but WP Curve’s television appearance significantly increased search traffic for branded terms – and search traffic accounts for 42% of WP Curve’s new signups. With TV as their megaphone, WP Curve saw a 27% increase in recurring revenue for in March. Read all about it here.

    19. Warm calling

    If you’re going to call prospects, do your research so you know who you are calling, what they are looking for and how you can help. If you’re going to ask someone to give you their time and attention on the phone, at least have the decency to explain why they should listen to you.

    Sales Gravy created the rules for cold calling in the 21st century and concisely sums up how cold calling should be treated today: it should always be targeted and shouldn’t use thespray and pray” method.

    If possible, John Jantsch of Duct Tape Marketing insists that you should only call after you’ve received a referral. He heard these impressive stats at a conference:

    “Cold calling results in about a 1-3% success rate for getting an initial appointment and it’s generally abusive to both parties. When that same call is made with a referral, the rate jumps up to 40% and even much higher when that referral comes from within the company.” – Mahan Khalsa, co-author of Let’s Get Real or Let’s Not Play

    20. Speak at an event

    Being a speaker at a physical event can yield highly qualified leads because as a presenter, you hold a position of authority. If the talk goes well, you’re sure to find prospects afterwards and you can use these connections to find even more leads.

    Crazy Egg co-founder Neil Patel speaking at a marketing conference. Image source.

    As part of the marketing plan that drove 100,000 new users in just two years, CrazyEgg founders would speak at any and all marketing events that would have them. Not all the events matched up perfectly with the product, but each one brought in new customers.

    Using Referrals and Reviews for Lead Generation

    21. Strategic partnerships

    Businesses often create ecosystems of companies – whether affiliates or integrations partners – with lead-sharing programs as incentive.

    The key to finding and building partnerships is to find larger companies who need what you do, then build your product into theirs using an API in return for advertisement of the integration on their site.

    In their blog post discussing how they took a SaaS startup from $0 to profitable in three months, Tint cited partnerships, particularly with Wix, as a primary reason for growth.

    Partnerships may take time, but they can act as barriers to entry for competitors because your company will have a direct connection with a larger company that potential customers already use. And once they’re established, partnerships can drive leads for a long time.

    22. Pro plans for influencers

    Especially in the early stages of a company, having thought leaders as customers can drive hundreds of new signups. Don’t be stingy. Give away all of your product features to well respected bloggers and influencers and their communities will follow.

    All you have to ask for in return is an honest review of your product. As long as you establish a decent relationship with the bloggers before asking for the review, you should be safe from getting blasted with bad reviews.

    71% of B2B product purchases start on Google. If the first thing that comes up is a positive review for your product, that’s one point for you!

    In their post about getting 100,000 new users, Crazy Egg cited giving away free memberships to bloggers as one of the top four reasons for signups.

    23. GetApp

    You likely understand the advantages of having a trustworthy site review your product and list it in their inventory, but how can you make it happen? Syndicated with sites like Business2Community, GetApp allows you to pay to get increased exposure across a portfolio of sites.

    Mavenlink is a marketing SaaS company that thrives off of lead generation through external sources. With traffic coming from GetApp, they are generating tons of qualified leads, achieving an 11.9% conversion rate from click to trial. See that case study here.

    Lead gen examples: Getapp

    24. Your email signature

    If you’re anything like me, you send hundreds of emails every week. To get the most out of these emails, consider linking back to your site or landing page in your signature.

    Like any organization, the British Red Cross must generate revenue (donations) somehow. One way they’ve collected leads is by adding links to donation pages in every employee’s email signature.

    Prospects who engaged with employees using the modified signatures were 20% more likely to end up making a donation. Pretty impressive, right? Read all about that in detail here.

    Lead gen examples: Email signature

    To make the tactic more scalable, get your customer service team use an email signature that says “refer a friend to get 15% off.” After all, your customer service team sends a ton of email and is in contact with a wide variety of people, making them an opportune group to use this method.

    Services and Tools for Lead Generation

    25. AdRoll

    Assuming they had a positive experience, people who have already seen your website are warmer leads than those who have never been exposed to your brand. This is precisely why you should use AdRoll to “follow them” around the web and get them to come back and make a purchase.

    Art of Tea used AdRoll to target customers who abandoned their online shopping cart. The campaign resulted in a 5x increase in Art of Tea’s ROI. Full case study on that here.

    Lead Gen examples: AdRoll
    Art of Tea used AdRoll to acquire customers who were abandoning their carts and they saw a 5x increase in their ROI.

    26. The infamous pop-up

    As much as I hate to put this one in here, in many cases, pop-ups have been known to increase opt-in rates.

    In a case study on the AWeber blog, a niche website tested a sidebar alongside a pop-up signup form. Over the course of seven months, the pop-up collected 1,375% more subscribers.

    Lead Gen examples: Pop-up
    This pop-up resulted in 1,375% more subscribers than its sidebar opt in form counterpart. Image source.

    If you’re going to test this out on your own site, here’s my advice: at the very least, make your pop-up look nice and make it easy to exit out of if the visitor isn’t interested.

    27. LaunchBit

    I don’t like to encourage the renting or buying of email lists, but LaunchBit offers a viable alternative.

    With their service, you can choose from a curated list of email newsletters and sponsor those that share your target customer. Sponsoring allows you to advertise your lead generation campaigns in email newsletters that matter to your target audience. LaunchBit screens all lists to make sure they’re legit and handles the transaction from sponsor to advertiser so the experience is smooth for all.

    Lead gen examples: LaunchBit
    The Launchbit Marketplace can give you access to newsletters which share your target customer.

    Kinvey used LaunchBit to promote its new ebook in an effort to generate new email subscriber leads. The campaign was so successful that they started naming LaunchBit the $3 machine because every time they put in $3, they got a lead.

    28. Social hubs

    You post on Twitter, Facebook, LinkedIn and Google+ all the time, but the lifespan of those posts is just over three hours on average.

    If you’re looking to extend the life of your posts, you may want to consider a social hub to embed directly on your site. These hubs work by tiling your social posts into a grid. You can then insert CTAs within that grid to collect leads from your social content.

    Uberflip, maker of lead-generating social hubs, put their money where their mouth is by converting their entire blog into a hub. The result was a 9x lift in email subscribers in the first month. Read all about it here.

    Lead gen examples: Social hubs
    Uberflip converted their entire blog into a social hub and saw a 9x lift in email subscribers.

    29. Data.com

    Owned by Salesforce, Data.com is one of the largest databases of companies that exists today. It helps you streamline your lead generation by spending less time searching for new leads, ultimately giving you more time to interface with potential customers.

    Nucleus Research used Data.com to identify and filter new sales leads quickly and precisely. This resulted in an ROI upwards of 200% and a massive increase in annual revenue. See the full case study here.

    30. AdWords

    AdWords allows you to place forms right inside of a search ad. Although this works for collecting interested leads, it’s worth noting that email addresses are put in after just a small snippet of text (as shown below). This means that you won’t get the same qualification as you would from a landing page.

    Lead gen examples: AdWords

    By sending AdWords traffic to a dedicated landing page, Red Oak apartments increased leads by close to 300%.

    Red Oak apartments increased leads by close to 300% with the help of AdWords and this dedicated landing page.

    For a comprehensive guide on how to not waste your money on AdWords, follow this guide.

    31. Drip

    Drip is a great way to generate more leads from passive traffic. The service provides popup technology that isn’t too obtrusive. Drip will collect leads from interested users and funnel them into your email marketing program.

    Drip allows you to insert popups onto your site to help collect leads.

    Temper.io, a subscription service that measures how customers feel about your business, used Drip to simply drive awareness about their email newsletter.

    With Drip, Temper was able to generate over 1,000 new email subscribers in two months. These subscribers were then presented with special offers to transition them into paying plans.

    32. Quizzes

    Quizzes are surging in popularity, but in order for them to be an effective method for generating leads, they must be done right.

    SkilledUp, one of my consultation clients, is an online courses site which holds the unofficial record for the most comprehensive Microsoft Excel guide on the internet. This whopper of a guide sees thousands of visits each week and helps people from all walks of life. Yet when it was first published, it wasn’t generating leads.

    Then SkilledUp implemented a quiz which tested people on their Excel skills. The quiz, which sent leads to MailChimp, generated 1,438 leads in the first two and a half months.

    Lead Gen examples: Quizzes
    Adding a quiz to the SkilledUp website resulted in 1,438 new leads in two and a half months.

    There are three things you must get right for a quiz to be effective:

    1. The user interface must be fluid and simple to use. No radio buttons allowed – they remind us of school quizzes.
    2. The topic has to be hyper-relevant to what you do (if you’re guilty of putting a superhero quiz on your clothing store website, just stop).
    3. There has to be a sufficient award at the end to warrant the collection of a lead.

    Take the lead

    A sales funnel filled with leads is a great way to validate that your marketing efforts are delivering value to your prospects. When lead generation is done successfully, everyone benefits.

    As marketers, the pressure is always on us to deliver qualified leads into the sales department or through the sales funnel. We all understand the importance of lead generation – it’s coming up with fresh and effective ideas that can sometimes be tricky.

    Have a lead generation tactic in your arsenal that I didn’t include? Share it in the comments!

    — Josh Haynam


    About Josh Haynam
    Josh Haynam is the co-founder of Interact, a platform for creating fully customizable quizzes that help you generate engagement and capture leads. He writes about what he learns from building thousands of quizzes. Follow him at @jhaynam.
    » More blog posts by Josh Haynam
    • What a great post, Josh! Have shared via my LinkedIn and will share to other social media. My clients will love this. You’ve just made a number of trainers’ resource lists, I’m sure!

      • Josh Haynam

        Hi Ncole,

        That’s so great to hear! thanks for sharing the post!

    • Thanks for the great article! As I am just getting back to doing some blogging and content advertising, this was very helpful. Keep up the good work!

      • Josh Haynam

        Thanks Marcia! glad the article was helpful

    • This is a very insightful article, and one that every business owner with a website or online advertiser needs to read, thanks Josh. I did some of this when attending a course at http://wdc.com.ng/

      • Josh Haynam

        Thanks Tobi, good to hear that it’s something you find value in

    • We have a huge whiteboard in the office full of ideas. I will be adding a few of these to the list. @Josh Thanks for sharing the info.

      • Josh Haynam

        Hi William,

        That’s awesome! glad I could help

    • Utterly fantastic, thanks Josh. I would have paid good money for all of the guidance in your article. Thats just what I needed.

      • Josh Haynam

        Thanks Charlie! that’s a pretty good compliment!

    • Hi Josh, fantastic list and I agree with 99% of your suggestions with the exception of number 11. In my previous role we did promoted tweets and we got massive backlash from other members of the Twitter community, so I did a lot of research and found that just about every promoted tweet gets very negative comments from other members of Twitter.

    • Thank you Josh, the lead generation and the list building is one fo my main focus acitivities right now on my blog.
      You post is offering really new ways and l will give them a try!

    • Thanks Josh for this great article !

      • Josh Haynam

        You are very welcome!

    • What a wonderful post Josh! Thank you for this gorgeous article. :)

      • Josh Haynam

        Thanks Rob, glad you liked it!

    • Hi Josh,

      This is indeed one post filled with lots of insights and worth visiting once in a while for revision
      I do think I am part of that 18% that fall anytime the word spam is seen. I rarely sign up to any list when I see such 100% spam free thing.
      The word spam there brings in many memories which of course drives people away.
      Why tell me when you know you aren’t actually going to spam me? Hahaha!

      I found this post of yours actually shared in the internet marketing section of kingged.com

      • Josh Haynam

        Hi Emmanuel,

        I’m in the same boat, There’s really no need to mention spam, and it you can accomplish the same thing by spinning in a positive way. For example “we only send actionable tips” instead of “we don’t spam”

    • I agree with the point of twitter, it really helped me to make much more lead. You will not believe but in 1 day i had made $150 out of it with the help of twitter

      • Josh Haynam

        Glad to hear that!

    • Thanks for featuring Uberflip, Josh!

      • Josh Haynam

        No problem, you guys keep killing it!

    • Re: No.32 are there any useful tools for creating quizzes easily?

    • Thank you for the article. The most things are simple and common but it is always good to be reminded about them! Some of them are new and it sounds promising to try them out.

      • Josh Haynam

        No problem Andrey, glad I could be helpful!

    • Thanks Josh, this is some great stuff!

      • Josh Haynam

        Awesome Stacy! Glad I could help

    • ker

      Unbounce, where’s your “no spam” promise? :)

    • Great post! So, which ones and how many of these should I be trying to implement? What do you suggest?

      • Josh Haynam

        Hi Geoff,

        It depends on what your content strategy is, what do you spend the most time/effort on?

        • Hey Josh, I had been blogging and building up my audience that way and as soon I stopped all my visits went too. So I’m not sure if I want that as my core strategy anymore because it’s so fleeting. Thoughts?

          • Josh Haynam

            Hi Geoff, Blogging is a very long-term play, many sites won’t see really solid results for a year or more after starting.

            If you’re looking for more immediate traffic you can work on optimizing posts for Facebook and Twitter (I.E. sensationalist), but again that will be fleeting traffic and not too high quality.

            • Hey Josh, should I presume all traffic is fleeting? Is this the new reality of constant online change? I like your thought of packaging some blog posts for short term gain whilst i play a longer game in the background. Thanks!

    • Fantastic article! We will definitely be utilizing some of these techniques on our future projects. Well done Josh! Once again Unbounce delivers.

      • Josh Haynam

        Thanks! Glad we delivered for you

    • Excellent article Josh, l include it as a resource and also gave you a backlink in my greek blog. Sorry it is in Greek.
      This is the article: http://paramarketing.gr/21-clever-list-building-ideas-251/

      Thank you for the great content!

      • Josh Haynam

        No problem! thanks for the mention

    • nice ideas..thanks for sharing this…

      • Josh Haynam

        No problem!

    • This is awesome! I didn’t know their was a way to create an opt-in on a video. Using that….immediately!

    • You’re genius Josh! I like the “don’t mention spam”, it makes a lot of sense. Thanks a lot for these tips!

      • Josh Haynam

        Thanks Pam!

    • Dave Auten

      Thanks you Josh Haynum for a great looking post including examples. Your hard work on this is very apparent.

      • Josh Haynam

        Thanks Dave, Appreciate the kind words

    • Wow! It was a very long but worth reading! It takes a smart guy to come up to this list. Linkedin works for me the most, G+ and twitter. These threes really have been a big impact to our lead generation campaign. Thanks for sharing Josh! Keep sharing your innovative thoughts :-)

      • Josh Haynam

        Glad it was helpful! curious to hear what’s getting you results on Linkedin, shoot me an email at josh@tryinteract.com

    • These are some great tips for lead generation. Blogging consistently is one of my favorite things to do as you mentioned here. I found a really great software tool that I’ve been using for lead generation and it is working wonders for me. Watch this free webinar at http://bit.ly/1kWEpjc

    • Really thanks for this post Josh! We have also a tool for customer satisfaction ratings. You can check us out at: http://www.spridz.com (for your point 31 in your blog list).

      Maybe you can mention this also in your blog post?
      Really thanks, and keep up the good work!

    • Diana

      This post has been a huge help & inspiration, thanks Josh! Do you (or anyone else out there) have tips on social listening when the brand name is difficult to track? I’m struggling to find a succinct way to implement listening tools that will find relevant information with a brand name “K&K”…

      • Hi Diana,
        Good question. I don’t have a great answer for you, but I know that Hootsuite does social listening so I might check out some of their content to see if they have anything to help.

    • Hi.
      Valuable information you provide in your post. You provide all related points. And beautifully arrange so it will make it interesting to read. I like 1st point i.e. optimisation of landing page. Yes optimisation of landing page is very necessary. Landing page should be like, that it attracts the client so we will make it stop. Otherwise if he is not impressed with the landing page he will move on which is not good for our site.


    • However, it is absolutely essential to understand that the term HEPA should not equate to immediate trust of the purifier using
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      being used. Instead, these products seem to be nothing more than fancy scented oil diffusers.

    • Online data is easier to processed and provide accurate statistics. Surveys will provide authentic data.
      The Uk Data Hub

    • Online data is easier to processed and provide accurate statistics. Surveys will provide authentic data.
      The Uk Data Hub

    • This was really a nice piece of information for creating leads and I am actually doing a animated explainer video for my firm.

      Mark J.
      CEO – Pointlance Productions

    • Its wonderful blog really very nice site and blog facility.

    • Meanwhile you can check our Animation and After Effects videos on our portfolio page

    • Are you struggling to generate leads for you ever growing online business? Here’s a secret strategy that I would like to share with you in order to generate tons of leads in a very short period of time using Craigslist. Here’s how it works…


    • Puh, this is truly helpful and opening eyes. Still have so much work to do on getting leads. One question: what is your truly opinion if it is possible for a one man band to cover all this tools or not? Regards, Matija

    • I know that developing a internet business is not easy. I found myself working at it for a number of years, nonetheless those complications are over for me now. Building and maintaining your own personal business is not only one way to wealth – it’s a path to go after your current life’s desires and find personal gratification. This path certainly is not an uncomplicated one, nevertheless it’s the one that everyone of history’s greatest businessmen have needed to undergo. Though starting a business is a lot simpler for those who have limitless reserves of funds, it’s possible to build a triumphant company from the ground up, through intelligence, persistence, and commitment, in the event you aren’t loaded. If you’re eager to work hard and understand from your disappointments, you’ll have a once-in-a-lifetime chance of building a productive company you’ll proudly call your own. The paramount way to create a business is to create your personal list. Which implies those who you’ve established a relationship with. These people are certainly more glad to buy from you as you have amassed trust with them. There is a company that makes it possible for you to assemble a list by utilizing a free of charge resource they offer to everyone or in case you prefer to build a list more quickly and also be rewarded while you are building your e-mail list along with an additional income on top of that, they provide you with that service also. To learn more details on this service, please click on this link http://Best-Business-Ideas.com.

    • Great list. I found a couple that I didn’t know about before. it is also interesting that it is easy nowadays to find a list like this and dedicate resources to follow it through, but in reality it depends on the company, product and market. I would say that a lot of the tactics work very well only in some cases. As an example here is a post that talks about this


    • Amazing article. Everyday new cool things come out and it can be hard to keep up with but this one article put it in one place. Thank you!!

    • Great Article,this is very helpful to me….thanks.Keep up the good work.

    • Jay

      Its wonderful enlightening material that you have published. great work. Josh, I have a question. International companies like mine, how do we get into US markets. Mails doesn’t seem to work. Calls just gets diverted to their voicemail and thats the end. Any better solutions you could suggest, please

    • Ann

      Wow, thank you Josh. Really useful post. An area of buisness that many run scared of – especially in sme’s

      Thank you

    • Ann

      Wow ! Thank Josh. Great post. Good stuff and an area of business many run scared of. Especially in sme’s

    • What an awesome post! So much useful info in here… I found this article that has some free lead generation tools as well. Maybe someone here can use it. http://homebizhacks.com/?p=8

    • I was never first on my leads and I found out it’s because my competitor is using Zuumlead. I’ve tried to beat him but it’s not possible. They only offer their service to one client per area so I’m out of luck

    • I enjoyed this article and read it several times. I never heard of lead cards on Twitter so I’m going to research that. AlsoQuora? I had forgotten. I will try that also.

      For your testing info, I present myself as a test subject. I followed this article from Twitter because some of the links that I wanted to know about wouldn’t work at Twitter. I answered my own question. Do readers ever leave Twitter to visit you site? Yes. Thanks for the tips. I had to type in the whole title name to get to your site. I couldn’t get to this article any other way. Does Twitter block readers from going to the poster’s site? Thank you for the good info. I will use these tips and share with others.

    • Great article Josh. I guess the # 9 idea (Create and optimize evergreen content) its proving to be effective. We use “Super in-depth posts” when launching the: siliconvalleychannel.org and NGO based in Fremont, CA.

    • Well put together, I’ve been marketing for over a year now and never thought about generating leads for sales. Where have I been.

    • Laurence Connor

      Awesome piece Josh, seems I have a very busy few days ahead of me, very helpful!

    • Great list! but don’t forget to collect leads on places where you physically meet your prospects: Point-of-Sale, events, …
      A great way to capture leads in such a situation is to use a scratch card contest on tablets. We used this approach to collect 5000+ emails on a rock festival – here are more details: https://surveyanyplace.com/how

    • David

      Interesting article. However, there is one element which is plainly wrong. You will
      , no doubt, have heard of the phrase lies, damned lies and statistics? The Twitter card stats are not credible: 500% reduction in cost means the resulting cost is -400% ? Really?

    • Great Article! If you are having trouble generating Leads from LinkedIn, and u want to take advantage of LinkedIn’s Advanced search do check out http://bit.ly/1WsMSjd

    • Thanks, great article, helpful and informative, I will definitely look into getting some videos produced (eventually) So much information, it’s hard to keep up with it all, but it is really appreciated! Great blog!

    • Great guide !
      For social media hub, you can also use a social media aggregator to display your Facebook, Twitter or Instagram posts or UGC contents
      Try http://www.dialogfeed.com

    • Thanks your share!

    • Your article is awesome. You described post graphically it’s really eye catching. I want to add on just one more its 24/7 live chat support service on the website. Now days all of us search almost everything online. For example, if we visit an eCommerce website but can’t find what we want to see then online chat operator guide us properly and make us their customer.

    • Hi Josh,

      Awesome post bro! However, I am little bit confused which strategy to use for my business (I guess I ate more than I can chew :). I run a video agency and I would like personally need your insight regarding this… Thanks in advance

      • Thanks Veminos,

        If you run a video agency I’d start by just giving advice on shooting videos, that’s where you have the most expertise and what your audience is most like concerned about.

    • Kyle Sparzo

      What about Reddit?!

    • Hello, yeah thjs piece oof writing is actually good andd I
      have learned lot of things from it on the topic of
      blogging. thanks.

    • Hello to every body, it’s my first go to see of this webpage; this blog contains awesome and really fine data in favor of visitors.

    • Hey Dear Josh , awesome article with height of thoughts, i am planing to start my own business but i am pretty well sure that i was not aware to all these facts. This will really help me a lot and also thankful to the comments providing such a great info. Will care about all this. Thanks Mr. Josh

    • I am in fact pleased to read this webpage posts which contains tons of valuable information, thanks
      for providing such statistics.

    • Pierre

      Nice article Josh. Truly informative and easily understood.
      I especially appreciate the fact that you regard the concept of lead generation as having both inbound as well as outbound practices.
      I feel that these days, the focus is mainly on inbound techniques and the alternatives are being relegated to the background, no longer receiving very much consideration.
      Just because we’ve discovered a juicier approach doesn’t mean the traditional methods aren’t still worth the squeeze.

      I found a great compilation of lead generation statistics you might find interesting:

      Thanks again for sharing!

    • Great listing! For effective lead generation directories site will help a lot for all SEO’S and to get highest ranking in search engines http://bit.ly/21izDYm this limk will help you like anything

    • Wow, what a robust list of lead-gen ideas. I love this kind of post. I was thinking 3, 5, 7, 14-15 (which we’re doing already), 22, & 26 are all things that might work for us. Thanks for sharing!

    • Great article Josh! I will share it as a reference for other small business owners. I have one to add … schedule follow-up time for all the leads you generate. So often money is left on the table because there is no process or time scheduled for follow-up. Thank you for this article. Judi

    • Here is an advertising-based, lead generation service. It’s good because it sends you lead info of people who have viewed or clicked on your ad so it’s a better lead: http://textengine.info/advertise

    • Hi Josh,

      Thanks for sharing your expertise on Lead generation with us. No doubt, these ways can result a good amount of worthy leads. Especially 23rd point.

      In the era of Selfies, an App allows us to introduce business to the whole world. This is what we are doing from last 8 years at https://www.wedigtech.com/.

      Thanks again Josh. This content is worth to read.

    • Quite a piece of advice! However, I would also put Website-CRM integration on the list, as it can streamline lead generation not only in the short term (a single campaign to boost website traffic) but also on and on, being a constant lead generation tool. It can help to better manage leads as well as engage existing clients in buying more.

    • You discussed each idea of lead generating in detail, and its really very helpful post, particularly for new aspirants like me. Thanks for sharing such an informative post !!

    • You are absolutely right in this article. It really matters for every online business to generate leads for their business. Thanks for sharing such an informative article with us.

    • Excellent Article Josh! I especially like tips 3, 7 and 8. Number 3 tip is funny but so true! Lead generation tools are always important in building new clients. One of my favorite lead generation tools so far is at this site called http://myopportunity.com/.

    • Wow!! Very informative article.
      Thank you very much for this wonderful article. Lot of insights about lead generation

    • Very nice article.
      Thank you very much for this informative article.
      Learn so many insights about generation of leads.
      Thank you again very much

    • You can dig deeper and discover even a bigger potential in your website – integration with CRM. It allows three things: 1) manage leads continuously and quickly 2) track their browsing history and 3) achieve higher visitor engagement through personalized content. You can read more in our latest blog post by ScienceSoft’s CRM expert: https://www.scnsoft.com/blog/3-reasons-why-b2b-companies-should-go-for-websitecrm-integration

    • Earline Worsley

      My business partners were wanting Form UCC1 last month and located a document management site with a huge forms library . If others are requiring Form UCC1 too , here’s http://goo.gl/hxjtQg

    • Zeb

      We’ve been skimming Twitter with our targeted keywords every day for newer prospects. Twitter and Email marketing have been the ones with highest leads generated per dollar. Content writing and marketing is another one. Is slow but generates big prospects in the long run.

    • impressive article i will apply this now

    • Thanks Josh, I reach this post looking for lead nurturing info and more than happy to reach and share this!!! thanks again

    • This must be a helpful one. I agree with you. It is very necessary for any business to generate leads. You have presented great tactics. Keep it up. :-)

    • M Knott

      This is a great article says the dos and don’ts of how to come up with ideas of how to perform lead generation management. Lead generation is one of the most important ways to promote your company, services, and products. But how do you do that? Come the the folks at Opportunity (www.myopportunity.com) to discover all their wonderful ways to grow your company better and faster.

    • This article has priceless Information. Marketers need to read this piece. Thank you Josh

    • What an awesome post, I really love to read such kind of informative articles that you have written. Well these techniques are very useful and amazing, I think everyone should need to read this post and learn effective ways step by step for increasing blog traffic.
      Thanks for sharing.

    • What an awesome post, I really love to read such kind of informative articles that you have written. Well these techniques are very useful and amazing, I think everyone should need to read this post and learn effective ways step by step for increasing blog traffic.

    • Daisy Voxel

      Hey there, great article! Have you ever used tools such as https://www.snitcher.com/ before? I’ve started using it today and it’s a great way to identify new leads visiting my website. You should check it out!

    • awesome post, I really love to read such kind of informative articles that you have written. Well these techniques are very useful and amazing, I think everyone should need to read this post and learn effective ways step by step for increasing blog traffic.

    • I want you to thank for your time of this wonderful read!!! I definately enjoy every little bit of it and I have you bookmarked to check out new stuff of your blog a must read blog!!!!

    • So relevant even to this date. Thanks Josh

    • Just desire to say your article is as astounding.
      The clarity in your post is simply excellent and i can assume you’re an expert on this subject.
      Fine with your permission let me to grab your feed to keep updated with forthcoming post.
      Thanks a million and please continue the gratifying

    • Great article about marketing techniques. If we use these tactics for our product/website, we will definitely get better search engine ranking and potential customers. I have used many of these tactics and get results. Thanks for sharing in detail.

    • I thank you very much for sharing this useful. by the way I invite people to view my blog and review it in the best way: http://congtysamngoclinh.com/

    • Great article. lead generation is generate business growth.

    • I enjoyed the article on this website the article I read a lot of times, thank…http://congtysamngoclinh.com/

    • Hey Josh, this must have been the best list of lead gen techniques back when it was written but with I really think it needs an update because content marketing has changed a lot since then. The post barely even covers ‘interactive content’. But with people becoming busier than ever, content today needs to be interactive (http://goo.gl/l57nJk) to stand out in the ever-increasing volume of static content like eBooks, webinars & blogs on the web. What do you think? Any plans on updating the article?

    • your blog sharing remarkable information. Thanks for sharing with us.

    • Thanks for sharing wonderful information about lead generation tactics. I am working as digital marketer for a company. My core responsibilities to generate leads for company. This article is very helpful for me http://www.fundoodata.com/learning-center/

    • Hi ,
      Can u update this post with Latest tools for Lead Generation. Digital Marketing tools with free trails are always welcome.

    • Lead generation for Digital marketing is essential.Thanks for this post with nice tools .

    • Thanks for your sharing, it’s a good post, keep going and support you. And maybe you interested in

    • You maade some good points there. I did a search on the topic and found most
      individuals will consent with your website.

    • Thank you Josh, I was googling for lead generation and ended up here. I agree with you that promoted tweets should be fun and valuable to your audience. I often see promoted tweets which look strange and written by someone with no sort of knowledge of how to create a promoted tweet. Key is to keep them short and interesting.

    • These Lead generation tactics will help me alot. Now i will get more leads for my business.

      This is truly a great post.

    • This is a great post. i like your idea. Thanks for this post.

    • business email is very essential. I’ve now the idea before starting my own business.
      this information really helps a lot.

    • Lead generation is changing completely the world market, thank you for this insights!

    • Great article. This could be very useful for my next campaign. For outbound leads I’m using a few lead generation software. It would be great if you wrote an article for outbound lead generation too. A couple of good tools are salesloft.com and aeroleads.com.

    • Hello everyone !

      My name is Jennifer and I was using the Hot Leads Generation services for local and sales leads generation. They are working with absolutely amazing results in their branch.

      If you are wondering who are they have a look here http://hotleadsgeneration.com

    • yes

      good words

    • Check it out! I will lead generation, email collection, data entry t… for $5 on #Fiverr https://www.fiverr.com/s2/8638bb869c

    • I am in the business of selling leads by using myriad marketing means and this information is gold. I really appreciate you taking the time to write this out! My company doesn’t always sell leads, but we find it to be the best way to get paid since we can be sure we’re being a net positive for the companies we work with. After all, our business is called Better Better Better, so we’d be hard up if we didn’t have a mutually beneficial value proposition!

    • HEY ! We have travel call leads for India & USA. provides you direct leads for sales. 100 calls daily for your business.
      contact me if any one interested here , My skype – jatinderkumar745

    • Provides excellent information about the lead generation ideas for the marketing campaign. Very useful techniques were provided for the business people to handle the situation

    • Very Nice Article- Josh.
      As a Digital Marketer, I can understand the worth of this article, i am definitely try these tricks to get more leads.

      Advanz101 is USA based Software Development Company, providing services in CRM, Mobile App, Web App. We are also in to product, whose name is Sales Force Automation.

    • Mr Wonderful

      You can submit your website Url at http://www.lovephones.net in Post comment

    • John

      Josh, great post, thanks for all the tips, I will try some of them out. I think it is really important to know who your audience is first to create the campaign around that. We have recently done an interview about launching online campaigns and we thought you might find it interesting. https://goo.gl/Cf5IMb Would be happy to hear your feedback.

    • Ananya Sharma

      Helpful article!!! Great ideas for lead generation i definitely want to adopt this different tactics for generating leads…thanks for sharing it with us!!!

    • Ann Loraine

      Hello Josh,
      Contributing to the sales world, we have propounded our lead enhancement tool providing one with email address of your prospect, changing the way you engage with them. We have over 300 million profiles globally, free to use. You can email a stranger and make it more effective by finding that common thread that binds the two of you. For example, reference someone from a shared linkedin connection or a facebook friend you share. Do try out our browser extension at http://holaconnect.com. Its something that you would really love i think!

    • Nelly

      Hi Josh, awesome article. You gave a lot of useful tips in your text. I just wonder if you want to upgrade this post in the future. Perhaps this link: http://righthello.com/it-lead-generation/ will be helpful for you because you can find there a list of interesting articles. Subject matters of these articles generally refer to the concept: lead generation.

    • Monti Parauha

      These Lead generation tactics will help me alot.Thank you for your post josh.cheers.

    • Video is the first idea that always come up, however, the video should have the right information. Moreover, I agree to other ideas too.

      • minhaj

        If you need manual Name , Email , And Contact Detail . A skilled person can do to you. With whom I have worked. He works a lot better, and cheaper. She provides a very good quality of Leads. His Email- hridoymirza07@gmail.com

    • alyssa

      Wow, really great overview. Thanks for taking the time to put something so thorough together.

      • minhaj

        If you need manual Name , Email , And Contact Detail . A skilled person can do to you. He works a lot better, and cheaper. She provides a very good quality of Leads. His Email- hridoymirza07@gmail.com

    • Arpita Gaur

      Great article Josh. This will be help helpful for me in future. I have been currently using few tools to generate outbound leads, and they have been very effective too. Few good ones are AeroLeads and Datanyze.

    • Great article, Josh!
      There are a lot of other outbound lead generation tactics such as cold emailing or tracking website visitors, that can be quite effective.
      Thanks for the read!

    • Very good article, thank you

      • minhaj

        If you need manual Name , Email , And Contact Detail . A skilled person can do to you. With whom I have worked. He works a lot better, and cheaper. She provides a very good quality of Leads. His Email- hridoymirza07@gmail.com

    • minhaj

      If anyone need manual Name , Email , And Contact Detail . A skilled person can do to you. With whom I have worked. He works a lot better, and cheaper. She provides a very good quality of Leads. His Email- hridoymirza07@gmail.com

    • minhaj

      If you need manual Name , Email , And Contact Detail . A skilled person can do to you. He works a lot better, and cheaper. She provides a very good quality of Leads. His Email- hridoymirza07@gmail.com

    • Arpita Gaur

      Very informative post!! Also I think there are better options than buying lists online!Instead you can use tools like AeroLEads and rainClutch along with chrome plugin like Rapportive etc , this will give you better results for sure!

    • Vishant Gupta

      Excellent article, this is example of the next level technology. Now finding prospect and lead for business become very much easy. I have used few similar lead generation tool like AeroLeads, RainClutch, and Rapportive these helped me a lot in my business development campaign.