10 Reasons Smart Companies Use Webinars For Lead Gen [Infographic]

webinars for lead generation
Leads are good. More leads are better.

You’re smart right? You host regular webinars that collect a boatload of leads. I guess you can stop reading then. But if you don’t, I have 10 reasons why you should.

Okay, I lied. There aren’t 10 reasons. But what I do have is even better…

  • 5 reasons why you should use webinars for lead gen
  • 5 ways to do it really well

Quick, dirty and simple. Here’s the lowdown…

5 reasons why you *should* use webinars for lead gen

  1. Strong Intent: If someone signs up for your webinar they already have a level of respect for either you or your company. This is something you can leverage over time to convert them into customers, as they have an inherent interest in what you do.
  2. More information than most lead gen: Because of the perceived value of listening to a subject matter expert talk about (hopefully) new and relevant theories, people are more willing to part with more of their personal data. But it’s not really personal. Instead, they are giving up corporate information, removing a big barrier while at the same time giving you an *in* with the company.
  3. They are free: Free learning? Sign me up. I’ll use my boss’s email…
  4. Partnerships: A great lead generation strategy is to partner with another company (providing double value to the listener). Before the webinar you will email your own customers to attend, and by virtue of the partnership you’ll benefit from two things:
    1. Access to the other company’s customers: You immediately have a new list of customers to market to.
    2. Accidental word of mouth: Your own customers will often ask questions related to your product during the webinar, which is essentially a word of mouth tactic that provides social proof to the non-customers listening.
  5. No geographical boundaries: People can sign up from anywhere in the world, extending your reach. You can then market to these people who will help spread the word in new geographic locations.

5 ways to do webinar lead gen *better*

  1. Show registrant count: Social proof gets talked about a lot, but this is the ultimate demonstration of herd mentality. 8,000 people have registered for this webinar? Holy Batman, I need to get in on this. See? Sheep.
  2. Urgency: Hurry up is good, but if you’ve ever tried leading 12 people to a company lunch, you know how hard/annoying it is. This is where urgency comes in, and it’s closely related to the last point. If you set a maximum number of ‘virtual’ seats, then people will be more inclined to sign up because they don’t want to miss out. No one likes to be left out of something cool. (If your webinar isn’t cool, then…)
  3. What’s next? Add a calendar of upcoming webinars to your site to show you are consistently edumacating (entertaining and educating). This can get you advance sign ups that you can market to on the lead up to the main event. Suggesting webinars happening in the interim, or just sending them some great content as a reminder of how useful you are.
  4. Share free content: Following along with the last point, you want to share free content such as ebooks with the people who register to make them *better* leads. Tip: Pre populate the email field on a landing page for an ebook download (coming straight from a link from in your email to a registrant). This way you can place them in different buckets or groups in your email list, facilitating smarter segmentation in the future. For example, you can email details of another webinar to people that registered for your first one. Likewise, you can email people that downloaded an ebook with more ebooks.
  5. Follow up: Send an email to your webinar registrants right after the event with a recording. Also include links to free content closely related to the webinar they just watched. They’ll love it.

Oh, and there’s an infographic, full of stats about webinars. #luckyyou

World Wide Webinars
Infographic by clickmeeting.com – Click for full size image.

— Oli Gardner

Tweetables

Share these lead gen tips with your followers. And don’t worry, you can change the tweet text before it goes out.


About Oli Gardner
Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. He was recently named the "The 2018 Marketer to Watch," in the under 46 category, by his mother.
» More blog posts by Oli Gardner

Comments:

  1. World Wide Webinars – Infographic « The Marketing Automation Alert

    […] the infographic is from last year (a reminder from Unbounce), it continues to beg the question: are webinars falling out of favor?  They continue to be a […]

    Reply
  2. Annie

    I have an aversion to attending webinars and am surprised that they are so successful. As an European the idea of getting up in the wee small hours for “This webinar will not be repeated” to find not a single golden nugget but the inevitable pitch for the latest shiny object or $10K course, has led me to the sleep option.

    Reply
  3. Nicholas Joseph

    Thanks Oli for this informative article. I have been attending many webinars the past couple of years as I see them as very educational and helpful to what I am doing. Much of what I know about internet marketing and s.e.o. is from webinars. Well I am not enough of an expert like you or many others to hold a webinar myself yet but I think it will come. All the best. Cheers.

    Reply
  4. Matthew Barby

    As always, a great article, Oli. I think this has to be my New Year resolution to get involved in more online webinars. Especially with the likes of Googe+ hangouts being broadcast most days. It’s gave me some food for thought so thanks again!

    Matt.

    Reply
  5. frances peterson

    I think webinar is really fit for lead generation. The customers will easily understand your side and I really love the 5th reason why we should use webinars.It has no georgaphical boundaries!the customers can easily communicate to your company.Thanks for this article Oli!

    Reply
  6. Fresh Pressed: 1/18/2013 | CopyPressed

    […] 10 Reasons Smart Companies Use Webinars For Lead Gen [Infographic] […]

    Reply
  7. 10 Reasons Smart Companies Use Webinars For Lead Gen [Infographic] | Unbounce | digitalnews2000

    […] on unbounce.com Share this:TwitterFacebookLike this:LikeBe the first to like this. This entry was posted in […]

    Reply
  8. Fresh Pressed: 1/25/2013 | CopyPressed

    […] 10 Reasons Smart Companies Use Webinars For Lead Gen [Infographic] […]

    Reply
  9. 4 Steps to Create Powerful Webinars – Coffee Talk | SOHO Tech Training

    […] 10 Reasons Smart Companies Use Webinars for Lead Gen [Infographic] […]

    Reply
  10. How to Use Webinars in Your Business

    […] According to Clickmeeting, a webinar presentation platform,  the average webinar has 2 presenters and 28 participants. […]

    Reply
  11. Webinars For Lead Generation

    […] So what about using webinars for lead generation? Well this wasn’t exactly a scientific study, as it was only one webinar and our first. There are plenty of resources available by searching on the internet to get tips e.g. how to use webinars for Lead Generation,  10 Reasons Smart Companies Use Webinars For Lead Gen […]

    Reply
  12. Infographic: Why and How to Organize Webinars for Lead Generation - Chiefmarketer

    […] Unbounce, a company that helps marketers create, publish and test landing pages, shares an infographic from ClickMeeting that examines the use of webinars. Before diving into the visuals, Unbounce offers five reasons why companies should use webinars for lead generation: […]

    Reply
  13. 10 Reasons Why You Should Be Using Webinars To Get Leads | Charlotte Conferencing

    […] goes to Unbounce for their awesome tips which we decided to simplify up a bit.  Go check out their landing page […]

    Reply
  14. Why Webinars Can Be A Smart Business Choice

    […] Because webinars do not have physical boundaries that limit the number of options they have for interaction, those businesses that are not limited to geographical boundaries can drastically widen their customer base. As it is explained at unbounce.com, […]

    Reply
  15. Should Webinars Be Part Of Your SaaS Marketing Strategy

    […] Webinars are big business. From startups to Fortune 100s, many brands are recognizing the value of webinars; and where there’s value, there’s money. Top thought leaders in your space that can draw in an […]

    Reply
  16. 4 Lead Generation Mistakes Every Business Should Avoid

    […] If you want to go on a deeper level, beyond mundane details such as demographics and bounce rate, take site visitors seriously, interact with them and insist them to leave comments. Their comments can help you know them better. Newsletter subscription and email marketing are two other viable ways to increase the headcounts of audiences, with whom you are familiar. If it’s a strictly B2B marketing scenario, then business summits, industrial conferences and webinars can be of help. […]

    Reply
  17. 4 Ways to Grow Your Email List

    […] KISSmetrics has reported a 10% conversion rate for their web-sites. Which makes webinars one of the best ways to grow your email list […]

    Reply
  18. 5 Steps To Creating More Interactive Webinars | Moving 2 Virtual

    […] have proven to be an effective tool for positioning a company as an industry leader and educating existing or potential customers. Add […]

    Reply
  19. Actionable Advice to Produce and Market Effective Webinars

    […] many businesses though, webinars consistently prove to be an effective marketing and customer relationship […]

    Reply
  20. Hosting a Webinar: The Where | Breaking Even Communications

    […] for the sales funnel. For a more in-depth look at how webinars can help with gaining customers, check out this article from Unbounce and check out our other webinar related posts on this […]

    Reply
  21. 10 best tools for generating super-hot leads | Sheila Martin's Blog

    […] have been found to be one of the most effective ways to collect […]

    Reply
  22. 10 best tools for generating super-hot leads – Always Free SEO Analysis Tool

    […] have been found to be one of the most effective ways to collect […]

    Reply
  23. 10 best tools for generating super-hot leads - Webdesign Journal

    […] have been found to be one of the most effective ways to collect […]

    Reply
  24. 10 best tools for generating super-hot leads - Online Marketing Blog

    […] have been found to be one of the most effective ways to collect […]

    Reply
  25. 10 best tools for generating super-hot leads | SEO Notes

    […] have been found to be one of the most effective ways to collect […]

    Reply
  26. 10 best tools for generating super-hot leads | SOUTHBAY INTERNET SOLUTIONS

    […] have been found to be one of the most effective ways to collect […]

    Reply
  27. 10 best tools for generating super-hot leads | Jessica Evie's Blog

    […] have been found to be one of the most effective ways to collect […]

    Reply
  28. Google

    Google

    We like to honor numerous other world wide web websites on the internet, even if they aren’t linked to us, by linking to them. Under are some webpages worth checking out.

    Reply
  29. cheap iphone cases

    cheap iphone cases

    […]here are some hyperlinks to internet sites that we link to because we feel they may be worth visiting[…]

    Reply
  30. Live adult webcam models

    Live adult webcam models

    […]please go to the web pages we stick to, like this a single, because it represents our picks from the web[…]

    Reply
  31. delay spray

    delay spray

    […]below you’ll discover the link to some web pages that we consider you should visit[…]

    Reply
  32. 100% pure kona

    100% pure kona

    […]usually posts some pretty intriguing stuff like this. If you are new to this site[…]

    Reply
  33. 4 car rollback for sale

    4 car rollback for sale

    […]here are some links to web sites that we link to simply because we feel they’re really worth visiting[…]

    Reply
  34. Peaberry coffee beans

    Peaberry coffee beans

    […]although sites we backlink to beneath are considerably not related to ours, we really feel they may be in fact really worth a go via, so have a look[…]

    Reply
  35. pure hawaii kona

    pure hawaii kona

    […]Wonderful story, reckoned we could combine a few unrelated information, nonetheless actually worth taking a appear, whoa did a single find out about Mid East has got far more problerms also […]

    Reply
  36. hawaii coffee from kona

    hawaii coffee from kona

    […]below you will find the link to some websites that we consider you should visit[…]

    Reply
  37. best coffee

    best coffee

    […]Here is an excellent Blog You might Find Intriguing that we Encourage You[…]

    Reply
  38. best gourmet coffee

    best gourmet coffee

    […]we prefer to honor numerous other web websites around the internet, even though they aren’t linked to us, by linking to them. Under are some webpages really worth checking out[…]

    Reply
  39. online kona coffee

    online kona coffee

    […]here are some links to web sites that we link to mainly because we believe they’re worth visiting[…]

    Reply
  40. black gold kona

    black gold kona

    […]we prefer to honor quite a few other web sites around the net, even if they aren’t linked to us, by linking to them. Under are some webpages worth checking out[…]

    Reply
  41. Anal Sex Lubricant

    Anal Sex Lubricant

    […]although web sites we backlink to below are considerably not associated to ours, we feel they are actually really worth a go by means of, so have a look[…]

    Reply
  42. Shower Vibrator

    Shower Vibrator

    […]below you will locate the link to some web pages that we consider you need to visit[…]

    Reply
  43. Oh Rayos

    Oh Rayos

    […]please visit the websites we adhere to, like this one, as it represents our picks from the web[…]

    Reply
  44. workfromhomejobs

    workfromhomejobs

    […]usually posts some really exciting stuff like this. If you are new to this site[…]

    Reply
  45. web hosting provider

    web hosting provider

    […]here are some links to web sites that we link to since we feel they may be worth visiting[…]

    Reply
  46. Waste Equipment

    Waste Equipment

    […]very few internet websites that take place to become detailed beneath, from our point of view are undoubtedly effectively worth checking out[…]

    Reply
  47. rocks off vibrator

    rocks off vibrator

    […]The data talked about inside the write-up are a few of the most beneficial available […]

    Reply
  48. play games no download

    play games no download

    […]the time to study or stop by the subject material or web-sites we’ve linked to beneath the[…]

    Reply
  49. free download for windows 7

    free download for windows 7

    […]The details talked about in the write-up are several of the most beneficial out there […]

    Reply
  50. Camiones Usados en Los Angeles

    Camiones Usados en Los Angeles

    Busca Concesionarios especializados en la Compra y Venta de Camiones y Tráileres, Camiones usados o nuevos de todas los años, marcas y modelos. Hágalo Aquí

    Reply
  51. sex toy review

    sex toy review

    […]usually posts some pretty interesting stuff like this. If you’re new to this site[…]

    Reply
  52. acessórios

    acessórios

    […]we like to honor several other internet sites on the internet, even when they aren’t linked to us, by linking to them. Underneath are some webpages worth checking out[…]

    Reply
  53. numeris

    numeris

    […]Wonderful story, reckoned we could combine a couple of unrelated data, nonetheless seriously really worth taking a look, whoa did a single learn about Mid East has got far more problerms as well […]

    Reply
  54. train at home with personalized video training

    train at home with personalized video training

    […]we like to honor numerous other internet sites around the net, even though they aren’t linked to us, by linking to them. Below are some webpages really worth checking out[…]

    Reply
  55. check my site

    check my site

    […]usually posts some very interesting stuff like this. If you’re new to this site[…]

    Reply
  56. check that

    check that

    […]check beneath, are some completely unrelated web sites to ours, nonetheless, they’re most trustworthy sources that we use[…]

    Reply
  57. free download for windows pc

    free download for windows pc

    […]here are some hyperlinks to web sites that we link to since we think they are really worth visiting[…]

    Reply
  58. 作弊被抓

    作弊被抓

    […]always a huge fan of linking to bloggers that I really like but don’t get lots of link love from[…]

    Reply
  59. 5 Lead Generation Strategies To Dominate In 2017

    […] Webinars are possibly the most powerful and most underutilized lead generation tools. […]

    Reply
  60. live webcam models shows

    live webcam models shows

    […]we like to honor quite a few other world wide web websites on the internet, even when they aren’t linked to us, by linking to them. Below are some webpages worth checking out[…]

    Reply
  61. 10 best tools for generating super-hot leads - Seo Land

    […] have been found to be one of the most effective ways to collect […]

    Reply
  62. webcam models

    webcam models

    […]here are some links to internet sites that we link to due to the fact we assume they’re really worth visiting[…]

    Reply
  63. Different Types of Content Strategy for Your Email Marketing Efforts | Freeware Email Marketing

    […] A webinar is a useful content format for introducing prospects to what your company really is, and the credibility it has. A webinar is your company’s chance to show its expertise in your industry and make a lasting impression with the viewers. […]

    Reply
  64. 11 Actionable Ways of Building an Email List From Scratch – Jellymetrics.com

    […] How many webinars you’ll host it depends on our capacity. However, most companies run more than 1 webinar a month. […]

    Reply
Comments