Landing Pages

A landing page can be defined as any web page a potential customer arrives at after expressing interest in one your upstream ads. The source of the ad can be: a search result, banner ad, paid search ad (e.g. Google AdWords), a link in an email, or a vanity URL observed in print or TV advertising.

The purpose of a landing page is to expand upon the upstream ad and convince the visitor to "convert" into becoming a customer by taking a specific action.

You might also want to take a look at our landing page examples to see what you can build with Unbounce.

If you want to learn more about Landing Pages, check out The Conversion Marketing Glossary.



How “Best Practices” Change When You’re Dealing with Mobile-Responsive Landing Pages

Are you creating delightful experiences for prospects regardless of which device they’re using? We asked CRO experts how they adapt to their mobile users – here are the mobile-responsive landing page optimization tips they shared.

6 Things I Do to My Landing Pages When My Conversion Rates Suck

If your landing pages aren’t converting, how do you know where to start making improvements? Here are six things Oli Gardner does when his conversion rates suck.

How to Validate Ideas for Your Next Marketing Campaign Using Landing Pages

Worried that your next marketing campaign will be a colossal flop? It doesn’t have to be a shot in the dark. Your customers and leads can help you generate and validate campaign ideas – all you have to do is ask.

How Exit Overlays Can Make Your Landing Page Offer More Persuasive

When a high percentage of visitors abandon your landing page, you need a trusty sidekick to swoop in and make your offer more persuasive. Learn how to use exit overlays to sweeten the pot and capture conversions that were otherwise lost.

3 Conversion Psychology Principles to Test on Your Landing Page

If you don’t understand the psychology behind high-converting landing pages, then your optimization efforts are just a shot in the dark. Here are three psychological principles to help make your offer more persuasive.

5 Questions to Help You Create Customer-Centric Landing Pages

If you don’t create landing pages with your target customer in mind, then they simply won’t convert. Here are five questions you should ask yourself to ensure that every element on your landing page is created with your prospects in mind.

11 Lovely Landing Page Optimization Infographics and SlideShares (with Takeaways)

With so much landing page optimization literature out there, it’s easy to feel overwhelmed. Here are 11 SlideShares and infographics that are briefer than an ebook but still super actionable.

How to Increase Landing Page Conversions With the Psychology of Desire

Understand the psychology of desire and you’ll create powerful, high-converting landing pages. Successful brands are already doing it – here’s how you can do it too.

How Marketing Agencies Use Landing Pages to Run Successful Campaigns

Landing pages give marketing agencies superhuman efficiency, but with great power comes great responsibility. Here are three powerful landing page strategies used by successful marketing agencies.

How to Optimize Your Event Marketing With Social Ads and Landing Pages

If you’re going to spend money participating in conferences, you need to treat them as campaigns. Here’s how a few landing pages and a social ad budget can help attract and convert qualified leads – weeks before the event.

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  • What it takes to build successful marketing campaigns
  • Why your landing page design and copy might be working against you
  • How to increase conversions while delighting leads and customers