Landing Pages

A landing page can be defined as any web page a potential customer arrives at after expressing interest in one your upstream ads. The source of the ad can be: a search result, banner ad, paid search ad (e.g. Google AdWords), a link in an email, or a vanity URL observed in print or TV advertising.

The purpose of a landing page is to expand upon the upstream ad and convince the visitor to "convert" into becoming a customer by taking a specific action.

You might also want to take a look at our landing page examples to see what you can build with Unbounce.



3 Landing Page Optimization Mistakes You Don’t Have to Make (Because I Already Made Them)

We all make mistakes. But they don’t usually result in a 30% drop in conversions. Check out these stories of basic landing page optimization mistakes so they don’t happen to you.

The 3 Landing Page Mistakes That 98% of Marketers Are Making [Webinar Video]

Want to join the online marketing 2%? In this video you’ll learn how to fix the 3 landing page mistakes that sabotage almost every marketing campaign.

Why People Don’t Trust Your Landing Page Testimonials

Turns out that social proof isn’t foolproof. Here are 4 ways to get customers to trust your landing page testimonials.

Creating Landing Page Videos That Convert [Webinar Recording + Bonus Video]

In this month’s Unwebinar, Wistia’s Kristen Craft and Dave Cole explained how to increase your landing page conversions with video. Here’s the full recording, plus their follow-up video answering your questions.

4 Simple Changes that Boosted Conversions by 1250% [Case Study]

Landing pages are built for one thing and one thing only: Converting customers. This case study demonstrates how a few simple changes can have a dramatic impact on conversion rates.

[Behind the Scenes] Unbounce’s Content Marketing Secrets Revealed

Ever wonder how we do our content marketing at Unbounce? Here are 3 proven marketing strategies we use for every campaign to consistently gain over 29% in conversion lifts.

Cut the Crap: 6 Landing Page Conversion Killers and How to Avoid Them

You’ve worked hard to create your landing page. Damn hard. But when you check your analytics, you notice you’re not getting the conversions you expected. Let’s have a look at 6 landing page conversion killers and how you can avoid them.

4 Ways to Make Your Landing Page Copy More Persuasive

How can you convince your visitors to take action? Here are 4 persuasive copywriting techniques that will cause your landing page visitors to convert.

[How To] Demonstrate the Value of Landing Pages Like a Boss

5 steps that will help you convince your boss that implementing & improving your landing page strategy is not just a great idea, but if done to scale, can result in massive revenue boosts for the company.

How To Design Above-The-Fold Landing Page Experiences

If you’re just getting started with landing page design, a great place to focus your attention is above-the-fold. This post will give you 10 landing page guidelines that focus on what you should put above-the-fold.

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