Landing Pages

A landing page can be defined as any web page a potential customer arrives at after expressing interest in one your upstream ads. The source of the ad can be: a search result, banner ad, paid search ad (e.g. Google AdWords), a link in an email, or a vanity URL observed in print or TV advertising.

The purpose of a landing page is to expand upon the upstream ad and convince the visitor to "convert" into becoming a customer by taking a specific action.

You might also want to take a look at our landing page examples to see what you can build with Unbounce.

If you want to learn more about Landing Pages, check out The Conversion Marketing Glossary.



3 Conversion Psychology Principles to Test on Your Landing Page

If you don’t understand the psychology behind high-converting landing pages, then your optimization efforts are just a shot in the dark. Here are three psychological principles to help make your offer more persuasive.

5 Questions to Help You Create Customer-Centric Landing Pages

If you don’t create landing pages with your target customer in mind, then they simply won’t convert. Here are five questions you should ask yourself to ensure that every element on your landing page is created with your prospects in mind.

11 Lovely Landing Page Optimization Infographics and SlideShares (with Takeaways)

With so much landing page optimization literature out there, it’s easy to feel overwhelmed. Here are 11 SlideShares and infographics that are briefer than an ebook but still super actionable.

How to Increase Landing Page Conversions With the Psychology of Desire

Understand the psychology of desire and you’ll create powerful, high-converting landing pages. Successful brands are already doing it – here’s how you can do it too.

How Marketing Agencies Use Landing Pages to Run Successful Campaigns

Landing pages give marketing agencies superhuman efficiency, but with great power comes great responsibility. Here are three powerful landing page strategies used by successful marketing agencies.

How to Optimize Your Event Marketing With Social Ads and Landing Pages

If you’re going to spend money participating in conferences, you need to treat them as campaigns. Here’s how a few landing pages and a social ad budget can help attract and convert qualified leads – weeks before the event.

How to Use the 6 Principles of Persuasion to Create Landing Pages That Convert

You’ve likely heard of Cialdini’s six principles of persuasion, but are you using them on your landing page? Here’s how to tap into the psychological power of influence to drive more conversions.

The Native Advertising Mistake (Almost) Every Marketer is Making

Native advertising is all the rage these days, but most marketers aren’t linking their native ads to dedicated landing pages. Here’s why they’re leaving money on the table.

The Psychology of Landing Page Videos (+5 Video Optimization Tips)

When a lead visits your landing page, you don’t have much time to convert. Here’s how landing page videos enhance trust – 60,000 times faster than language can.

Why Your Unique Value Proposition is Killing Your Landing Page Conversions and How to Fix It

What do you have to offer that no one else does? No, really. No one else. That’s your unique value proposition and it needs to be front and center on your landing page.

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