Build, Publish & A/B Test Landing Pages Without IT
Landing pages, conversion, bounce rate, blah, blah, blah, blah, yada yada yada. As important as all of those terms and concepts are, sometimes you need to step back a bit and look at things in a more playful manner.
Most landing pages are genuinely horrible, so here are 10 examples of landing pages that are designed and optimized for conversion – accompanied by some lively discussion around why they don’t suck and some ideas for optimization and testing.
In my interview with Tim Ash, we discuss landing page optimization, the impacts of social media on conversion, and optimizing pages on a desert island…
Inbound links based on your personal brand/celebrity/expertise, either from bios in guest posts or references to you based on your subject knowledge, can be a big factor in determining organic search rank. Tonight this got me thinking… If changing your name could significantly increase the organic search exposure of your site/brand, would you do it?
You can improve your AdWords quality score and conversion rate by using targeted, promotion-specific landing pages for your PPC campaigns. This post will teach you how to leverage landing pages to lower you cost-per-click.
Landing page design is easier when you have some inspiration, so I dug out some of the cool pages our customers have been building in Unbounce. Would love to hear your thoughts about the pages in the comments section.
Enjoy…
Loop 11 Usability
Page Details
Type of landing page: Click Through
Website: Loop 11
Built using Unbounce?:Yes
Why I Like It
It hasContinue Reading
Conversion Heroes
Conversion Heroes is a series of short 5-question interviews with experts in the field of conversion. Subjects for discussion include landing pages, copywriting, conversion optimization, social media conversion, email marketing, organic SEO for landing pages and A/B & multivariate testing.
Today’s Conversion Hero is Roberta Rosenberg
Roberta is a regular contributor to Copyblogger.com where she writesContinue Reading
Now that we’ve had a year of blog posts at Unbounce, I thought it would be worth digging back through the pile to uncover the most popular ones. Our Top 10 is based on a combination of factors, including the reactions of our readers – comments, retweets and inbound links.
Enjoy looking back on theContinue Reading
The conversion scorecard is a tool you can use to gauge the effectiveness (or readiness) of your landing pages, in a simple 20-question yes/no format.
How to use the scorecard to score your page
Answer each of the 20 questions as honestly as you can and tally the number of “Yes” responses to arrive at yourContinue Reading
Nice T-shirt. Terrible way to spend your inbound marketing budget.
There’s a simple point to be made here. When you’re sending multiple streams of inbound traffic to your homepage (or registration page, cart page) the original upstream ad message gets lost in a flood of generic multi-channel multi-product communication that dilutes the experience to the pointContinue Reading
Download our free white papers and reports for some bedtime conversion optimization reading.
Read our opinionated guide to landing page conversion.
Using Twitter to enhance, promote and measure your landing page campaigns.
A collection of articles about landing page fundamentals.
