The Landing Page & Conversion Rate Optimization Blog

9 Reasons Why Chuck Norris Shouldn’t Work In Marketing

For some light relief on a Friday, we’re rehashing the classic Chuck Norris Facts to see what would happen if Chuck Norris decided to become a marketing expert and critique your favorite landing page. It won’t be pretty…

The MR. MEN Guide to Landing Pages, Conversion & Absurd Metaphor [Cartoongraphic]

Landing pages, conversion, bounce rate, blah, blah, blah, blah, yada yada yada. As important as all of those terms and concepts are, sometimes you need to step back a bit and look at things in a more playful manner.

Your Landing Page Sucks! Here are 10 Examples That Don’t…

Most landing pages are genuinely horrible, so here are 10 examples of landing pages that are designed and optimized for conversion – accompanied by some lively discussion around why they don’t suck and some ideas for optimization and testing.

Conversion Heroes Part 7: Landing Page Optimization – An Interview with Tim Ash

In my interview with Tim Ash, we discuss landing page optimization, the impacts of social media on conversion, and optimizing pages on a desert island…

Would You Change Your Name for a Better SEO Rank?

Inbound links based on your personal brand/celebrity/expertise, either from bios in guest posts or references to you based on your subject knowledge, can be a big factor in determining organic search rank. Tonight this got me thinking… If changing your name could significantly increase the organic search exposure of your site/brand, would you do it?

[Infographic] Love PPC? You Should Love Landing Pages Too

You can improve your AdWords quality score and conversion rate by using targeted, promotion-specific landing pages for your PPC campaigns. This post will teach you how to leverage landing pages to lower you cost-per-click.

7 New Landing Pages for Your Inspiration

Landing page design is easier when you have some inspiration, so I dug out some of the cool pages our customers have been building in Unbounce. Would love to hear your thoughts about the pages in the comments section. Enjoy… Loop 11 Usability Page Details Type of landing page: Click Through Website: Loop 11 BuiltContinue Reading

Conversion Heroes Part 1: Copywriting for Landing Pages – An Interview with Roberta Rosenberg

Conversion Heroes Conversion Heroes is a series of short 5-question interviews with experts in the field of conversion. Subjects for discussion include landing pages, copywriting, conversion optimization, social media conversion, email marketing, organic SEO for landing pages and A/B & multivariate testing. Today’s Conversion Hero is Roberta Rosenberg Roberta is a regular contributor to Copyblogger.comContinue Reading

10 Essential Conversion Articles

Now that we’ve had a year of blog posts at Unbounce, I thought it would be worth digging back through the pile to uncover the most popular ones. Our Top 10 is based on a combination of factors, including the reactions of our readers – comments, retweets and inbound links. Enjoy looking back on theContinue Reading

The 5-Minute Conversion Health-Check Scorecard

The conversion scorecard is a tool you can use to gauge the effectiveness (or readiness) of your landing pages, in a simple 20-question yes/no format. How to use the scorecard to score your page Answer each of the 20 questions as honestly as you can and tally the number of “Yes” responses to arrive atContinue Reading

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