Attention Ratio Definition The ratio of links on a landing page to the number of campaign conversion goals. In an optimized campaign, your attention ratio should be 1:1. Because every campaign has one goal, every corresponding landing page should have only one call to action – one place to click. Oli Gardner discusses the ideal attention ratio on a high-converting landing page. “One Page. One Purpose. Period.” — @oligardner Tweet This Resources The 7 Principles of Conversion-Centered Design 98% Of Your Paid Ads Are A Colossal Waste of Money [Videos] Delightful Landing Page Optimization! CRO Tips From #MNSummit The Savvy Marketer’s Guide to Landing Pages, High School Dances & Unbounce