Motion Definition An attention-driven design technique that uses moving elements to draw attention to a page element. For example, parallax scrolling pages frequently leverage motion effects to draw attention to a call to action. “Beware when using motion on your landing page. Too much can be distracting, but the right amount focuses attention.” Tweet This Resources The 7 Principles of Conversion-Centered Design How to Use Design Principles to Increase Conversions 7 Creative Landing Page Ideas to Inspire Your Next Campaign (With 14 Examples)