So you’re a stats-driven marketer that lives and breathes CRO, LPO and A/B Testing? Well, you’re in for a treat. Here are 25 mind-blowing facts that will get your juices pumping.
So sit back, learn some new & interesting stats, take your pick of the best, and tweet away. But don’t worry, you get to change the tweets before they go out.
Just don’t change the stats :)
My Top 3?
44% of companies use split testing software. It should be 100%
Source: seogadget
President Obama raised an additional $60 million, using A/B Testing
Source: event360
Digital marketers allocating more of their budgets to optimization tend to have more success with their conversion rates
Source: Marketing Charts
Conversion Rate Optimization Stats
Only about 22% of businesses are satisfied with their conversion rates
Source: Econsultancy
For every $92 dollars spent acquiring customers, only $1 is spent converting them
Source: EConsultancy
85% of search marketing professionals will focus more on conversion rate optimization this year
Source: Marketing Charts
It’s not rocket science: the fewer questions you ask, the greater your form-fill rate will be
Source: clickz
A 1 second delay in your site speed can result in a 7% reduction in conversions
Source: KISSmetrics
60% of online marketers plan to do customer journey analysis to improve their online conversion rates
Source: Marketing Charts
Lack of resources (54%) and lack of budget (35%) are the leading barriers respondents named to improving conversion rates
Source: Marketing Charts
Most companies are employing a variety of conversion optimization best practices but are dissatisfied with their proficiency in them
Source: Marketing Charts
Landing Page Stats
Getting landing pages built and tested is one of the top five challenges faced by B2B marketers
Source: Marketing Sherpa
44% of clicks for B2B companies are directed to a home page, not a landing page
Source: Marketing Sherpa
48% of marketers build a new landing page for each marketing campaign
Source: Marketing Sherpa
Of B2B companies that use landing pages, 62% have six or fewer total landing pages
Source: Marketing Sherpa
48% of landing pages contain multiple offers
Source: Marketing Sherpa
Only 52% of companies and agencies that use landing pages also test them to find ways to improve conversions
Source: Marketing Sherpa
16% of landing pages are free of navigation bars
Source: Marketing Sherpa
42% of offer-related graphics on landing pages are not clickable
Source: Marketing Sherpa
Using videos on landing pages can increase conversions by 86%
Source: Eyeview
Roughly 75% of businesses have problem finding suitable expertise for optimizing their landing page copy
Source: Marketing Sherpa
The testing of multiple landing pages is considered an advanced and difficult methodology
Source: Marketing Charts
A/B Testing Stats
Only 1 out of 8 A/B tests have driven significant change
Source: Conversion XL
Gmail once tested 50 shades of blue for their CTA color and found the highest converting shade
Source: Quick Sprout
For 2 years running, A/B testing is the most used method for improving conversion
Source: Econsultancy
President Obama raised an additional $60 million, using A/B Testing
Source: event360
Google ran more than 7,000 A/B tests in 2011 alone
Source: Pardot
44% of companies use split testing software.
Source: seogadget
Comments:
Andy Kuiper
AWESOME!
Ashley
Great stats! You’ll definitely see 50onRed tweeting some of these throughout the week. Thanks for posting!
Bryant Jaquez
This is now a required-reading post for everyone at my company!
Thanks for putting all of these stats in one place.
Randall Magwood
“For every $92 dollars spend acquiring customers, only $1 is spend converting them”
I like this stat. Too many people ignore backend marketing and only focus on frontend results… which is bad.
cabdirisaq
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eden hazard
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Dan Carter
Great stats! You’ll definitely see 50onRed tweeting some of these throughout the week. Thanks for posting!
Ratko
“For every $92 dollars spend acquiring customers, only $1 is spend converting them”
This is a brutal statistic… Too many people think of attracting eyes, rather than focusing on turning eyes into avid customers
Summit Protocol Digital Marketing
These are really great and we’ll share them on our feed. I particularly like the ones around conversion optimization. I agree with Ratko above but also liked “60% of online marketers plan to do customer journey analysis to improve their online conversion rates”. Many website owners don’t understand who their customers are, and therefore are not optimizing their site to appeal to them and therefore ultimately convert.