• CTAConf 2018
  • 25 Tweetable Conversion, Landing Page & A/B Testing Stats You Need To Know

    25 Tweetable Landing Page, Conversion & A:B Testing Stats You Need To Know
    Hey you! Ya, you. Take a break from your A/B test for a minute and check out some of these awesome stats. (Image Source)

    So you’re a stats-driven marketer that lives and breathes CRO, LPO and A/B Testing? Well, you’re in for a treat. Here are 25 mind-blowing facts that will get your juices pumping.

    So sit back, learn some new & interesting stats, take your pick of the best, and tweet away. But don’t worry, you get to change the tweets before they go out.

    Just don’t change the stats :)

    My Top 3?

    1. 44% of companies use split testing software. It should be 100%

      Source: seogadget

    2. President Obama raised an additional $60 million, using A/B Testing

      Source: event360

    3. Digital marketers allocating more of their budgets to optimization tend to have more success with their conversion rates

      Source: Marketing Charts

    Conversion Rate Optimization Stats

    conversion rate optimization tweets

    1. Only about 22% of businesses are satisfied with their conversion rates

      Source: Econsultancy

    2. For every $92 dollars spent acquiring customers, only $1 is spent converting them

      Source: EConsultancy

    3. 85% of search marketing professionals will focus more on conversion rate optimization this year

      Source: Marketing Charts

    4. It’s not rocket science: the fewer questions you ask, the greater your form-fill rate will be

      Source: clickz

    5. A 1 second delay in your site speed can result in a 7% reduction in conversions

      Source: KISSmetrics

    6. 60% of online marketers plan to do customer journey analysis to improve their online conversion rates

      Source: Marketing Charts

    7. Lack of resources (54%) and lack of budget (35%) are the leading barriers respondents named to improving conversion rates

      Source: Marketing Charts

    8. Most companies are employing a variety of conversion optimization best practices but are dissatisfied with their proficiency in them

      Source: Marketing Charts

    Landing Page Stats

    content marketing tweets

    1. Getting landing pages built and tested is one of the top five challenges faced by B2B marketers

      Source: Marketing Sherpa

    2. 44% of clicks for B2B companies are directed to a home page, not a landing page

      Source: Marketing Sherpa

    3. 48% of marketers build a new landing page for each marketing campaign

      Source: Marketing Sherpa

    4. Of B2B companies that use landing pages, 62% have six or fewer total landing pages

      Source: Marketing Sherpa

    5. 48% of landing pages contain multiple offers

      Source: Marketing Sherpa

    6. Only 52% of companies and agencies that use landing pages also test them to find ways to improve conversions

      Source: Marketing Sherpa

    7. 16% of landing pages are free of navigation bars

      Source: Marketing Sherpa

    8. 42% of offer-related graphics on landing pages are not clickable

      Source: Marketing Sherpa

    9. Using videos on landing pages can increase conversions by 86%

      Source: Eyeview

    10. Roughly 75% of businesses have problem finding suitable expertise for optimizing their landing page copy

      Source: Marketing Sherpa

    11. The testing of multiple landing pages is considered an advanced and difficult methodology

      Source: Marketing Charts

    A/B Testing Stats

    ab testing tweets

    1. Only 1 out of 8 A/B tests have driven significant change

      Source: Conversion XL

    2. Gmail once tested 50 shades of blue for their CTA color and found the highest converting shade

      Source: Quick Sprout

    3. For 2 years running, A/B testing is the most used method for improving conversion

      Source: Econsultancy

    4. President Obama raised an additional $60 million, using A/B Testing

      Source: event360

    5. Google ran more than 7,000 A/B tests in 2011 alone

      Source: Pardot

    6. 44% of companies use split testing software.

      Source: seogadget

    — Stefanie Grieser

    About Stefanie Grieser
    As the 9th employee at Unbounce, Stefanie Grieser has gone from scrappy startup marketer to passionate, scale-up leader, heading up international markets, partnerships and events. She was named top 100 female marketers to follow and loves turning a good idea into an impactful, memorable experience. Find her on Twitter @smgrieser.
    » More blog posts by Stefanie Grieser