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  • 25 Tweetable Conversion, Landing Page & A/B Testing Stats You Need To Know

    25 Tweetable Landing Page, Conversion & A:B Testing Stats You Need To Know
    Hey you! Ya, you. Take a break from your A/B test for a minute and check out some of these awesome stats. (Image Source)

    So you’re a stats-driven marketer that lives and breathes CRO, LPO and A/B Testing? Well, you’re in for a treat. Here are 25 mind-blowing facts that will get your juices pumping.

    So sit back, learn some new & interesting stats, take your pick of the best, and tweet away. But don’t worry, you get to change the tweets before they go out.

    Just don’t change the stats :)

    My Top 3?

    1. 44% of companies use split testing software. It should be 100%

      Source: seogadget


    2. President Obama raised an additional $60 million, using A/B Testing

      Source: event360


    3. Digital marketers allocating more of their budgets to optimization tend to have more success with their conversion rates

      Source: Marketing Charts

    Conversion Rate Optimization Stats

    conversion rate optimization tweets

    1. Only about 22% of businesses are satisfied with their conversion rates

      Source: Econsultancy


    2. For every $92 dollars spent acquiring customers, only $1 is spent converting them

      Source: EConsultancy


    3. 85% of search marketing professionals will focus more on conversion rate optimization this year

      Source: Marketing Charts


    4. It’s not rocket science: the fewer questions you ask, the greater your form-fill rate will be

      Source: clickz


    5. A 1 second delay in your site speed can result in a 7% reduction in conversions

      Source: KISSmetrics


    6. 60% of online marketers plan to do customer journey analysis to improve their online conversion rates

      Source: Marketing Charts


    7. Lack of resources (54%) and lack of budget (35%) are the leading barriers respondents named to improving conversion rates

      Source: Marketing Charts


    8. Most companies are employing a variety of conversion optimization best practices but are dissatisfied with their proficiency in them

      Source: Marketing Charts

    Landing Page Stats

    content marketing tweets

    1. Getting landing pages built and tested is one of the top five challenges faced by B2B marketers

      Source: Marketing Sherpa


    2. 44% of clicks for B2B companies are directed to a home page, not a landing page

      Source: Marketing Sherpa


    3. 48% of marketers build a new landing page for each marketing campaign

      Source: Marketing Sherpa


    4. Of B2B companies that use landing pages, 62% have six or fewer total landing pages

      Source: Marketing Sherpa


    5. 48% of landing pages contain multiple offers

      Source: Marketing Sherpa


    6. Only 52% of companies and agencies that use landing pages also test them to find ways to improve conversions

      Source: Marketing Sherpa


    7. 16% of landing pages are free of navigation bars

      Source: Marketing Sherpa


    8. 42% of offer-related graphics on landing pages are not clickable

      Source: Marketing Sherpa


    9. Using videos on landing pages can increase conversions by 86%

      Source: Eyeview


    10. Roughly 75% of businesses have problem finding suitable expertise for optimizing their landing page copy

      Source: Marketing Sherpa


    11. The testing of multiple landing pages is considered an advanced and difficult methodology

      Source: Marketing Charts

    A/B Testing Stats

    ab testing tweets

    1. Only 1 out of 8 A/B tests have driven significant change

      Source: Conversion XL


    2. Gmail once tested 50 shades of blue for their CTA color and found the highest converting shade

      Source: Quick Sprout


    3. For 2 years running, A/B testing is the most used method for improving conversion

      Source: Econsultancy


    4. President Obama raised an additional $60 million, using A/B Testing

      Source: event360


    5. Google ran more than 7,000 A/B tests in 2011 alone

      Source: Pardot


    6. 44% of companies use split testing software.

      Source: seogadget

    — Stefanie Grieser


    About Stefanie Grieser
    As the 9th employee at Unbounce, Stefanie Grieser has gone from scrappy startup marketer to passionate, scale-up leader, heading up international markets, partnerships and events. She was named top 100 female marketers to follow and loves turning a good idea into an impactful, memorable experience. Find her on Twitter @smgrieser.
    » More blog posts by Stefanie Grieser
    • AWESOME!

    • Great stats! You’ll definitely see 50onRed tweeting some of these throughout the week. Thanks for posting!

    • This is now a required-reading post for everyone at my company!

      Thanks for putting all of these stats in one place.

    • “For every $92 dollars spend acquiring customers, only $1 is spend converting them”

      I like this stat. Too many people ignore backend marketing and only focus on frontend results… which is bad.

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    • Great stats! You’ll definitely see 50onRed tweeting some of these throughout the week. Thanks for posting!

    • “For every $92 dollars spend acquiring customers, only $1 is spend converting them”
      This is a brutal statistic… Too many people think of attracting eyes, rather than focusing on turning eyes into avid customers

    • These are really great and we’ll share them on our feed. I particularly like the ones around conversion optimization. I agree with Ratko above but also liked “60% of online marketers plan to do customer journey analysis to improve their online conversion rates”. Many website owners don’t understand who their customers are, and therefore are not optimizing their site to appeal to them and therefore ultimately convert.