25 Tweetable Conversion, Landing Page & A/B Testing Stats You Need To Know

25 Tweetable Landing Page, Conversion & A:B Testing Stats You Need To Know
Hey you! Ya, you. Take a break from your A/B test for a minute and check out some of these awesome stats. (Image Source)

So you’re a stats-driven marketer that lives and breathes CRO, LPO and A/B Testing? Well, you’re in for a treat. Here are 25 mind-blowing facts that will get your juices pumping.

So sit back, learn some new & interesting stats, take your pick of the best, and tweet away. But don’t worry, you get to change the tweets before they go out.

Just don’t change the stats :)

My Top 3?

  1. 44% of companies use split testing software. It should be 100%

    Source: seogadget


  2. President Obama raised an additional $60 million, using A/B Testing

    Source: event360


  3. Digital marketers allocating more of their budgets to optimization tend to have more success with their conversion rates

    Source: Marketing Charts

Conversion Rate Optimization Stats

conversion rate optimization tweets

  1. Only about 22% of businesses are satisfied with their conversion rates

    Source: Econsultancy


  2. For every $92 dollars spent acquiring customers, only $1 is spent converting them

    Source: EConsultancy


  3. 85% of search marketing professionals will focus more on conversion rate optimization this year

    Source: Marketing Charts


  4. It’s not rocket science: the fewer questions you ask, the greater your form-fill rate will be

    Source: clickz


  5. A 1 second delay in your site speed can result in a 7% reduction in conversions

    Source: KISSmetrics


  6. 60% of online marketers plan to do customer journey analysis to improve their online conversion rates

    Source: Marketing Charts


  7. Lack of resources (54%) and lack of budget (35%) are the leading barriers respondents named to improving conversion rates

    Source: Marketing Charts


  8. Most companies are employing a variety of conversion optimization best practices but are dissatisfied with their proficiency in them

    Source: Marketing Charts

Landing Page Stats

content marketing tweets

  1. Getting landing pages built and tested is one of the top five challenges faced by B2B marketers

    Source: Marketing Sherpa


  2. 44% of clicks for B2B companies are directed to a home page, not a landing page

    Source: Marketing Sherpa


  3. 48% of marketers build a new landing page for each marketing campaign

    Source: Marketing Sherpa


  4. Of B2B companies that use landing pages, 62% have six or fewer total landing pages

    Source: Marketing Sherpa


  5. 48% of landing pages contain multiple offers

    Source: Marketing Sherpa


  6. Only 52% of companies and agencies that use landing pages also test them to find ways to improve conversions

    Source: Marketing Sherpa


  7. 16% of landing pages are free of navigation bars

    Source: Marketing Sherpa


  8. 42% of offer-related graphics on landing pages are not clickable

    Source: Marketing Sherpa


  9. Using videos on landing pages can increase conversions by 86%

    Source: Eyeview


  10. Roughly 75% of businesses have problem finding suitable expertise for optimizing their landing page copy

    Source: Marketing Sherpa


  11. The testing of multiple landing pages is considered an advanced and difficult methodology

    Source: Marketing Charts

A/B Testing Stats

ab testing tweets

  1. Only 1 out of 8 A/B tests have driven significant change

    Source: Conversion XL


  2. Gmail once tested 50 shades of blue for their CTA color and found the highest converting shade

    Source: Quick Sprout


  3. For 2 years running, A/B testing is the most used method for improving conversion

    Source: Econsultancy


  4. President Obama raised an additional $60 million, using A/B Testing

    Source: event360


  5. Google ran more than 7,000 A/B tests in 2011 alone

    Source: Pardot


  6. 44% of companies use split testing software.

    Source: seogadget

— Stefanie Grieser


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About Stefanie Grieser
As the 9th employee at Unbounce, Stefanie Grieser has gone from scrappy startup marketer to passionate, scale-up leader, heading up international markets, partnerships and events. She was named top 100 female marketers to follow and loves turning a good idea into an impactful, memorable experience. Find her on Twitter @smgrieser.
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