PERSUADE BUT DON’T COERCE. BELIEVE YOUR OWN MESSAGE. DON’T MAKE YOUR CTA BIG JUST TO OVERCOMPENSATE. SHOW CONTEXT. BE RELEVANT. SUCCINCT. THROW AWAY COPY. THROW AWAY MORE COPY. USE DIFFERENTIATION AS A FILTER. BE OK WITH PEOPLE LEAVING. BE HUMBLE RE: YOUR BENEFITS. SURPRISE YOURSELF TO SURPRISE THE CUSTOMER. AUTHENTICITY RULES. ALWAYS. IF THE ACTION IS COOL YOU DON’T NEED TO CALL IT OUT. DRINK RED WINE. SEEK PRESSURE POINTS. OBSERVE. MAKE ORDINARY UNORDINARY (there’s no extra). GO BIG OR GO SMALL. IT DOESN’T MATTER. USE CONTRAST. USE DIRECTIONAL CUES. LOOK HERE vs CLICK HERE. YOU GET THE DIFFERENCE? IF YOU THINK I’M WRONG. TEST IT. PROVE IT. ME (A) VERSUS YOU (B). LOVE THE SHORT FORM. TELL EVERYBODY WHAT YOU DO UNTIL IT SOUNDS PLAUSIBLE. CLICK HERE. OR CLICK THERE. LEARN TO FEEL COMFORTABLE POINTING AT PEOPLE. EAT DIAMOND SHREDDIES. THEY CONVERT BETTER THAN SQUARES. WHITESPACE IS YOUR FRIEND. USE SHEEP AS A METAPHOR. I’LL LOOK WHERE YOU LOOK. SURPRISE PEOPLE FOR FUN. AND SIGNUPS. don’t shout… EAT YOUR OWN DOGFOOD. DON’T DO “WHAT IT TAKES” TO GET THE SALE. DO MORE. WRITE ABOUT IT. WORSHIP THE NOTION OF CONVERSION WHILST SLEEPING. BE A BADASS. DON’T FAKE ANYTHING. EVER.
About Oli Gardner
Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. But January 2018 is NOT about landing pages. We are doing a blog takeover to explore going from one to many products.
We're doing this to increase awareness of our 2 new products (Popups & Sticky Bars), and to take a transparent journey of discovery to become better marketers.
By writing 30 posts in 30 days – all about product awareness – I’ll be lifting the lid on Unbounce adoption and churn metrics, and sharing innovative tips and strategies to help us all become better at marketing our products.
Read post 1 of 30 in the Product Awareness Month blog takeoverCheck out the full month's calendar of 30 product awareness posts.