The Art of Conversion
By Oli Gardner on April 30th, 2010 in Conversion Optimization | 13 comments
About Oli Gardner
Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. He was recently named the "The 2018 Marketer to Watch," in the under 46 category, by his mother.» More blog posts by Oli Gardner
Comments:
Roberta Rosenberg
And DON'T SHOUT YOUR MESSAGE. We get it. Promise. :)
(Terrific post!)
oligardner
Yeah I should've included “dont' shout” in really small characters for extra irons – in fact I will do that noe.
samirsoriano
oh man that was awesome
Stephen Da Cambra
Oli – I'm going through a severe case of writer's jealousy after reading this post. Don't know if I've ever read a post and agreed with every word and had a hard time imagining how I'd add to or improve it – or write it in such an engaging way. Knock it off.
oligardner
Thanks Stephen!
Sincerely appreciate your comments.
And I promise I'll do my best to suck a little more on my next post :)
Matt Shaw
BE BOLD. BE HONEST. BE UNAPOLOGETIC.
(This is awesome, by the way.)
Brandon Richards
and don't use ALL CAPS; makes it difficult to read.
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Tony V
Wow! Great post. I really enjoyed it.
Laura
AUTHENTICITY RULES. ALWAYS. – Being honest. Fair play to you, what you write is so simple, yet intersting. Enjoying it. Have a good weekend!
The Art of Conversion by Oli Gardner | Conversion Detectives
[…] the full post: ‘The Art of Conversion’ […]
Lynda
If you wrote an aritlce about life we\’d all reach enlightenment.
larissa
estas coisas são incríveis de aprender e de raciocinar o que acontecia antigamente com as pessoas e é bem legal.
beijos para todos que estiverem lendo este comentário,e obrigado pela compreenção