10 Landing Page Design Examples With Conversion Rates [FREE LOOKBOOK]

It doesn’t matter how much time you spend planning a marketing campaign, building a landing page or tweaking an ad. At the end of the day, only one thing defines whether your work is successful or not: your conversion rate.

So understandably, marketers are often asking us, “What is a good conversion rate, anyway?

Kermit is nervous about his Landing Page conversion rates
It’s natural to feel anxious about whether your conversion rate is measuring up to that of your peers. We all feel it.

We usually avoid answering this because… frankly, it depends on many variables: the offer, industry and traffic source, among others.

But for our latest Landing Page Lookbook, we found 10 brave marketers (who happen to be Unbounce customers) that were willing to share their beautiful landing page designs along with their conversion rates and other relevant info: industry, traffic sources, target audience, campaign specs.

To top it all off, we’ve got some tips to offer insight into why they hit those conversion rates.

Remember, these conversion rates aren’t gospel or benchmarks you should hold yourself to — but we hope these Unbounce landing page examples will offer you some inspiration… and maybe even some piece of mind that your conversion rates are on par with that of your peers.

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About Helen Arceyut Frixione
Helen is a former Writer and Content Strategist at Unbounce. She’s worked in startup, agency and freelance environments. With a marketing background in social media strategy, community management and user acquisition, she loves using data to inform herself, but also enjoys the occasional animated cat gif. Find her on Twitter @haaf
» More blog posts by Helen Arceyut Frixione


  1. Leonard

    The design that we choose have to be based on the objective ant the targeted people likes, dislikes, usage and many other factors.

  2. Vishnu Puran Book

    Wow, Great list of landing pages, most of these pages are effective when it comes to convert visitors in to sales immediately after they landing.

  3. Jamal

    Wow, thanks for this awesome freebie! I am just in need of some good ideas for my future project, thanks!

  4. Andrea

    This Report is good but if you not specify if the traffico of email is hot or cald the % of conversion is just a number (without real sense)

  5. Deebak

    Hi Helen,
    Your landing page design examples are fantastic and impressive. Thank you very much for sharing your wonderful thoughts.

  6. Md Mustafizur Rahman

    Wow! This very interesting and amazing site where you can make your own landing page to grow your business.

  7. Jesse

    Thanks for sharing! Great sites on creating your own landing page.

  8. pulsa murah

    Thanks for Sharing your Informative article with us. Really this article is amazing, you have covered all major points that I was looking. I read many articles, but after reading your article, I feeling good.

  9. martin pnr

    awsome landing pages these will definately help to reduce bounce rates.

  10. طراحی سایت

    Great list of landing pages. Thanks for sharing.

  11. Mani Kiriti

    Wow thanks for the great infographic report .many number of landing page templates which could make more conversions and sales.

  12. Hamim

    Thanks for sharing this list of landing pages. Really awesome designs.

  13. Ramie

    Beside facebook, you can need a site for yourself. I have seen a theme that is suitable for many other subjects.


  14. Terry

    Hey. Thanks for Sharing your Informative article with us.

  15. arati

    Thanks for sharing this example of landing pages. Really awesome designs.

  16. xe corolla altis

    thank you for sharing. Hope you have a nice day!!

  17. Future_Vision

    Form is not working.

    • Helen Adilia A-F

      Hey there! Form should be working now, I just tested it. If there are any more problems please let me know. :)

      • Future_Vision

        No idea what I am doing wrong but I can’t get it to work in Firefox or Chrome. Oh well.

        • Helen Adilia A-F

          Hi @disqus_24Ia1OQHaE:disqus did you ever succeed in getting the lookbook? We’re looking into issues with our forms and I wanted to followup with you. :)

  18. Rebbeca Thorstein

    Landing page is all that matter, in this moment my pages are getting 10% CTR to my product. I’m sure that this can be improved big time but I don’t have the formula yet. Thanks, very helpful!