Tweet This! 66 Quotes From Outspoken Marketers

Looking for something to inspire your marketing? Just follow these 3 steps and you’ll be well on your way.

  1. Check out the Free Marketing Wisdom Preview. Not all 66 quotes are in the SlideShare, but just enough to give you a visual taste of what’s to come.
  2. Read this post filled with the best marketing quotes to make you all the wiser. They are broken down by category for extra convenience (you’re welcome)
  3. Pick your favorites and tweet away. But don’t worry, you get to change the tweets before they go out. Just don’t change the quote :)

Shortcut to the Best

  1. “Don’t use big words, they mean so little.” -Oscar Wilde

  2. “Start testing and stop arguing.” -Jon Correll

  3. “’I love being marketed to.’ Said no one, ever.” -Jess3

Conversion Rate Optimization

tweetables conversion rate optimization

  1. “Never Submit.” -Ryan Engley

  2. “Average conversion rates are meaningless. Switzerland on average is flat.” -Chris Goward

  3. “What you prefer or what your designer prefers dosen’t matter if it’s not getting you conversions.” -Naomi Niles

  4. “If content is king, then conversion is queen.” -John Munsell

  5. “I don’t care much for best practice – I care about conversions. That’s why I test.” -Michael Aagaard

  6. “Don’t optimize for conversions, optimize for revenue.” -Neil Patel

  7. “Your opinion doesn’t matter.” -Brian Massey

  8. “Where there is friction there is opportunity. Either you solve it for your customers today or a competitor will do it tomorrow” -Bryan Eisenberg

  9. “What you prefer or what your designer prefers dosen’t matter if it’s not getting you conversions.” -Jen Gordon

  10. “HiPPOs are idiots. Stay out of the zoo when it comes to optimization ideas.” -Oli Gardner


tweetables copywriting

  1. “Remove 50% of the copy on your page, then remove half of what’s left.” -Steve Krug

  2. “Don’t use big words, they mean so little.” -Oscar Wilde

  3. “Why waste a sentence saying nothing?” -Seth Godin

  4. “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” -Leo Burnett

  5. “The beautiful part of writing is that you don’t have to get it right the first time, unlike, say, a brain surgeon.” -Robert Cormier

Data-Driven Marketing

tweetables data driven marketing

  1. “That which is measured improves.” -Karl Pearson

  2. “You have to know what strings to pull before you can becomes the puppet master.” -Dholakiya Pratik

  3. “Learn to love the data and, for heaven’s sake, write well.” -Ian Lurie

  4. “Measurement is Like Laundry. It Piles Up the Longer You Wait to Do It” -Amber Naslund

  5. “In God we trust. All others bring data.” -Edwards Deming

A/B Testing

tweetables ab testing

  1. “A/B Testing is about letting the customer do the talking, without actually talking.” -Siddharth Deswal

  2. “Don’t test the depth of a river with both feet.” -Boganzi Andrew, African Proverb

  3. “Not enough people are testing. It’s really depressing. If we could just get more people running very basic A/B tests, the impact would be huge to their bottom line, to their career, to their status in the company.” – Anne Holland

  4. “Start testing and stop arguing.” -Jon Correll

  5. “Running an A/B Test without thinking of statistical confidence is worse than not running a test at all.” -Peep Laja

  6. “I have not failed 10,000 times. I have successfully found 10,000 wats that will not work.” -Thomas Edison

  7. “Testing leads to failure, and failure leads to understanding” -Burt Rutan

  8. “If you double the number of experiments you do per year, you’re going to double your inventiveness.” -Jeff Bezos

  9. “The best thing about a failed A/B test is that it kicks you in the crotch, reddens your cheeks and makes you try harder the next time.” -Oli Gardner


tweetables pay-per-click

  1. “Every search has a story. Find it.” -Chris Thunder

  2. “Don’t bid more than you can afford! More often than not, the top position isn’t the most profitable.” -Aaron Levy

Social Media

tweetables social media

  1. “Twitter is like a bar, Facebook is your living room and LinkedIn is the local chamber of commerce.” -Brenda S. Stoltz

  2. “Social media are tools. Real time is a mindset.” -David Scott

  3. “Content is fire. Social Media is gasoline” -Jay Baer

  4. “Our head of social media is the customer.” -McDonald’s

  5. “You are what you tweet.” -Alex Tew

  6. “I hear YouTube, Twitter and Facebook are merging to form a super Social Media site – YouTwitFace.” -Conan O’Brien

  7. “Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you.” –Corey Eridon

Email Marketing

tweetables email marketing

  1. “There are countless ways to build lists, but trust is what builds relationships.” -Hunter Boyle

  2. “A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.” -Ramsay Leimenstoll

  3. “Email has an ability many channels don’t: creating valuable, personal touches – at scale” -David Newman

Lead Gen

tweetables lead generation

  1. “There is no black magic to successfully attracting customers via the web.” -Rand Fishkin

  2. “Making your prospects feel like they have an exclusive membership in a club makes lead generation a positive customer experience.” -Eric Bower

  3. “The lead generation process starts by finding out where your target marketing ‘lives’ on the web.” -Wayne Davis

  4. “It’s important to decide on what types of leads you want at the middle & bottom of your sales funnel.” -Chris Knipper

Content Marketing

    tweetables content marketing

  1. “Content Doesn’t Win. Optimized Content Wins” -Li Evans

  2. “90% of your effort should go into creating great content, and 10% into link building.” -Cyrus Shepard

  3. “We wrote our first blog post before we wrote our first line of code.” -Jon Miller

  4. “The only way to win at content marketing is for the reader to say, ‘This was written specially for you’.” -Jamie Turner

  5. “Yesterday’s home runs, don’t win today’s games.” -Babe Ruth

General Marketing Goodness

tweetables general marketing goodness

  1. “The difference between winning and losing is most often not quitting.” -Walt Disney

  2. “Never let your campaigns write cheques that your website can’t cash.” -Avinash Kaushik

  3. “Done is better than perfect.” -Facebook

  4. “It’s always better to disappoint people up front than to piss them off later.” -Lance Jones

  5. “Find ways to get offerings people in front of the people most likely to love them.” -April Dunford

  6. “When all things are equal people buy price! When all things aren’t equal people buy value.” -Peter Ramsden

  7. “We need to stop interrupting what people are interested in & be what people are interested in.” -Craig Davis

  8. The Risk of Insult is the Price of Clarity.” -Roy H Williams

  9. “’I love being marketed to.’ Said no one, ever.” -Jess3

  10. “Creativity comes from a conflict of ideas” -Donatella Versace

  11. “If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” -Guy Kawasaki

  12. “Do not wait to strike till the iron is hot; but make it hot by striking.” -William B. Sprague

  13. “If you want to understand how a lion hunts don’t go to the zoo. Go to the jungle.” -Jim Stengel

  14. “The customer isn’t always right. But if you don’t listen to them, your product won’t be either.” -Oli Gardner

  15. “The most powerful element in advertising is the truth” -Bill Bernbach

  16. “A comedian can’t stand in front of an audience and tell them he’s funny. He has to tell the joke and let them decide.” -Doug Brown

Have any stand out marketing quotes you would like to add to our list? Share them in the comments! PS – A big thank you to those of you who responded to my Tweets, you know who you are.

— Stefanie Grieser

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About Stefanie Grieser
As the 9th employee at Unbounce, Stefanie Grieser has gone from scrappy startup marketer to passionate, scale-up leader, heading up international markets, partnerships and events. She was named top 100 female marketers to follow and loves turning a good idea into an impactful, memorable experience. Find her on Twitter @smgrieser.
» More blog posts by Stefanie Grieser


  1. Nile Lars

    I also want to add one little thought.

    Nobody is king in SEO as content is king….
    If your website doesn’t create business than you are away from term marketing…

    Thanks Stefanie Grieser for nice content…

  2. Richard Betts (@BettsRichard)

    Some great quotes here. Thanks for putting them together

  3. Barry Feldman

    Super Stef. Love this sort of thing, especially when it’s well organized and presents stuff I haven’t seen before. Love Brian Massey’s and #52. Feeling the need to add one of my axioms now, probably best suited for the copywriting bucket…

    You either get remembered or you get forgotten.

  4. Hunter Boyle

    Ah ha, so that’s what the quotes tweet was all about. Glad I caught it and thanks very much for the inclusion on such a cool list, Stefanie.

    Lots of good insights here. I have to confess that I especially like some of the funny ones: #29 and #54. And not just because it’s Friday afternoon. Thanks for sharing these!

    Cheers — Hunter

    • Stefanie Grieser

      Thanks for responding to my tweet and providing that great email marketing quote Hunter. It’s was surprisingly difficult to find standout email marketing quotes, believe it or not.

      Also, our Creative Director, Oli Gardner, was very happy when you said #29 was one of your favorite. His reaction when I told him the news went something like this, “Yesssss!”

  5. @teresasims

    Great job Stef! Love the round up.

    • Stefanie Grieser

      Thank YOU for answering my tweet & sharing your favorite quotes. For anyone reading the comments section, Teresa passed along #33 & #60.

  6. Maria

    Stefanie, these are fantastic. Some obvious, others not…but all good to know, remember, and implement!

  7. Mark Ford

    Great collection.

    “If content is king, then conversion is queen.” is my favourite.

    • Stefanie Grieser

      Good choice. I also found this one, which is somewhat similar: “Content is King, but marketing is Queen and the Queen runs the household.”

  8. Prateek Bansal

    Stefanie, all the quotes are cool and super marketing Quotes.

  9. Mehul

    Well all these qoutes are really awesome. i did updated some of them as my fb status :)

  10. Jeff Bernheisel

    This post is so full of WIN Stefanie! Thanks for compiling these…

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  12. Ron VanPeursem (@RonVanPeursem)

    Hey, Stefanie;
    Thanks for putting together such a great list. I love this one: “I love being marketed to” (said no one; ever!). I’ve included it in my “Great Marketing Quotes” (Friday round-up; yesterday on my blog).

    I see a trend, and I am REALLY happy to see it: more and more people are trending toward a priority on producing a high quality content experience FIRST, and then just not worrying so much about SEO. Sure, that’s a slight over-simplification; but it’s still a helpful focus in our industry!

  13. Colin McGraw

    Really entertaining post. Switzerland is on average, flat. Haha.

  14. Samuel Jeffery

    These are some phenomenal quotes that I found very inspiring. My personal favorite is this one:

    ““Don’t use big words, they mean so little.” -Oscar Wilde”

  15. sv4

    Thanks for shared this quotes.
    Some of them are really very good.

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  17. Randall Magwood

    I have one i would like to add. It’s from marketing expert Dan Kennedy. He’s says:

    “It’s all math”.

  18. nehajason

    Great article and very good content. keep it up

  19. Array

    […] “Average conversion rates are meaningless. Switzerland on average is flat.” — Chris Goward […]

  20. Raghu Sharma

    This set of quotes are very thoughtful and inspiring. Thanks for this useful and informative blog looking forward to read more from you.

  21. Web design cheshire

    These are the sorts of things you see all the time being auto posted on Twitter. I think posting these would be better than some of the generic marketing messages I get!