48 Tweetable Stats To Make You An Online Marketing SmartyPants

So you want to become an online marketing smartypants? Or maybe you already are one and want to show-off your marketing knowledge to your thousands of twitter followers? Well looketh no further, here’s your one-stop shop to a giant handful of interesting marketing stats.

Learn some rad new marketing facts, take your pick of the best, and tweet away. But don’t worry, you get to change the tweets before they go out.

Just don’t change the stats :)

My Top 3?

1. Running an A/B Test without thinking of statistical confidence is worse than not running a test at all

   Source: Conversion XL

   » Tweet this «

---

2. B2B companies with blogs generate 67% more leads per month on average than non-blogging firms

   Source: Social Media B2B

   » Tweet this «

---

3. Gmail once tested 50 shades of blue for their CTA color and found the highest converting shade

   Source: Quick Sprout

   » Tweet this «

---

Content Marketing

1. Content creation will increase by 15.1% in 2013 to total $118.4 billion

   Source: Ragan

   » Tweet this «

---

2. Interesting content is a top 3 reason why people follow brands on social media

   Source: Content+

   » Tweet this «

---

3. Blogs give websites 434% more indexed pages and 97% more indexed links

   Source: Content+

   » Tweet this «

---

4. B2B companies with blogs generate 67% more leads per month on average than non-blogging firms

   Source: Social Media B2B

   » Tweet this «

---

5. Editorial Briefs are just as important as creative briefs

   Source: ClickZ

   » Tweet this «

---

6. Producing enough content is one of the biggest challenges for marketers

   Source: Content Marketing Institute

   » Tweet this «

---

7. The average cost to generate a lead through inbound marketing ($143) is about half the average for outbound marketing ($373)

   Source: EConsultancy

   » Tweet this «

A/B Testing

8. A/B Testing doesn’t mean you have two players; it means you have one variable

   Source: Search Engine Watch

   » Tweet this «

---

9. Only 1 out of 8 A/B tests have driven significant change

   Source: Conversion XL

   » Tweet this «

---

10. Gmail once tested 50 shades of blue for their CTA color and found the highest converting shade

    Source: Quick Sprout

    » Tweet this «

---

11. A/B Testing is about letting the customer do the talking, without actually talking

    Source: Visual Website Optimizer

    » Tweet this «

---

12. For 2 years running, A/B testing is the most used method for improving conversion

    Source: Econsultancy

    » Tweet this «

---

13. Running an A/B Test without thinking of statistical confidence is worse than not running a test at all

    Source: Conversion XL

    » Tweet this «

Ecommerce

13. The Top 10 ecommerce sites report an average conversion rate of 12%

    Source: Invesp

    » Tweet this «

---

14. Load times among America’s top retail sites increased 22%in one year alone

    Source: EConsultancy

    » Tweet this «

---

15. Mobile commerce will account for 24% of global eCommerce by 2017

    Source: Fact Browser

    » Tweet this «

---

16. 50% of ecommerce sites ask for the same information more than once adding needless friction to the checkout experience

    Source: Baymard

    » Tweet this «

Social Media

17. Google’s +1 button is used 5 million times a day

    Source: Huffington Post

    » Tweet this «

---

18. There are 2.7 billion “likes” per day on Facebook

    Source: Digital Trends

    » Tweet this «

---

19. The Ford Explorer Launch of Facebook generated more traffic than a super bowl ad

    Source: SMBPlans

    » Tweet this «

---

20. 1 million websites have integrated with Facebook

    Source: Huffington Post

    » Tweet this «

---

21. YouTube is the second largest search engine in the world

    Source:

    » Tweet this «

---

22. Pinterest pins which include prices receive 36% more likes than those which do not

    Source: Shopify

    » Tweet this «

---

23. 76% of marketers believe “they know what their consumers want” in terms of social media content and interaction; only 34% have actually asked

    Source: e-strategy Trends

    » Tweet this «

---

24. Social sharing buttons raise the most interest, followed by social activity widgets and social sign-on

    Source: Eloqua

    » Tweet this «

---

25. 25.3% of B2B marketers use LinkedIn to reach high profile influencers

    Source: Marketo

    » Tweet this «

---

26. Facebook posts that include questions tend to get more comments, but fewer shares and likes

    Source: Hubspot

    » Tweet this «

---

27. Roughly 90% of B2B marketers use social media to distribute their content

    Source: Content Marketing Institute & Marketing Profs

    » Tweet this «

Pay-Per-Click

28. Paid search ads give you a 89% incremental lift in site visitors

    Source: Search Engine Land

    » Tweet this «

---

29. Google makes $100 million per day with search advertising

    Source: Wordstream

    » Tweet this «

Conversion Rate Optimization

30. Conversion tracking is now integrated directly into the Facebook interface

    Source: PPC Hero

    » Tweet this «

---

31. Implement a structured approach to improving conversion: It’s a process, not a one-off project

    Source: EConsultancy

    » Tweet this «

---

32. If content is king, then conversion is queen

    Source: John Munsell

    » Tweet this «

---

33. For every $92 dollars spend acquiring customers, only $1 is spend converting them

    Source: EConsultancy

    » Tweet this «

---

34. Don’t optimize for conversions, optimize for revenue

    Source: Quick Sprout

    » Tweet this «

---

35. Where there is friction there is opportunity. Either you solve it for your customers today or a competitor will do it tomorrow

    Source: Bryan Eisenberg

    » Tweet this «

Email Marketing

36. 64% of decision makers read their email via mobile device

    Source: Top Rank

    » Tweet this «

---

37. For B2B companies, email subject lines that contain: “Money,” “revenue,” and “profit” perform the highest

    Source: Adestra

    » Tweet this «

---

38. 64% of people say they open an email because of the subject line

    Source: Chadwick Martin Bailey,

    » Tweet this «

---

39. If marketers optimized their emails for image blocking, ROI would increase 9+%

    Source: Jay Baer

    » Tweet this «

---

40. 39% of marketers have no strategy for mobile email

    Source: EConsultancy

    » Tweet this «

---

41. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%)

    Source: Earnest Agency

    » Tweet this «

Lead Gen

42. 79% of marketing leads never convert into sales

    Source: Unbounce

    » Tweet this «

---

43. 85% of people would rather provide an email for an ebook vs. paying with a tweet

    Source: Unbounce

    » Tweet this «

---

44. 81% of marketers use email for lead gen, 75% use SEO and 72% use Social Media

    Source: MarketingSherpa

    » Tweet this «

---

45. LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%)

    Source: HubSpot

    » Tweet this «

---

46. 9 out of 10 B2B buyers say when they are ready to make a purchase, they will find a vendor

    Source: Earnest Agency

    » Tweet this «

---

47. 47% of nurtured leads make 47% larger purchases than non-nurtured leads

    Source: Top Rank

    » Tweet this «

---

48. 12% of marketers rate social media as “very effective” for lead gen while 27% say it is “not effective.” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective)

    Source: MarketingSherpa

    » Tweet this «

---

— Stefanie Grieser