So you want to become an online marketing smartypants? Or maybe you already are one and want to show-off your marketing knowledge to your thousands of twitter followers? Well looketh no further, here’s your one-stop shop to a giant handful of interesting marketing stats.
Learn some rad new marketing facts, take your pick of the best, and tweet away. But don’t worry, you get to change the tweets before they go out.
Just don’t change the stats :)
My Top 3?
Running an A/B Test without thinking of statistical confidence is worse than not running a test at all
Source: Conversion XL
B2B companies with blogs generate 67% more leads per month on average than non-blogging firms
Source: Social Media B2B
Gmail once tested 50 shades of blue for their CTA color and found the highest converting shade
Source: Quick Sprout
Content Marketing
Content creation will increase by 15.1% in 2013 to total $118.4 billion
Source: Ragan
Interesting content is a top 3 reason why people follow brands on social media
Source: Content+
Blogs give websites 434% more indexed pages and 97% more indexed links
Source: Content+
B2B companies with blogs generate 67% more leads per month on average than non-blogging firms
Source: Social Media B2B
Editorial Briefs are just as important as creative briefs
Source: ClickZ
Producing enough content is one of the biggest challenges for marketers
Source: Content Marketing Institute
The average cost to generate a lead through inbound marketing ($143) is about half the average for outbound marketing ($373)
Source: EConsultancy
A/B Testing
A/B Testing doesn’t mean you have two players; it means you have one variable
Source: Search Engine Watch
Only 1 out of 8 A/B tests have driven significant change
Source: Conversion XL
Gmail once tested 50 shades of blue for their CTA color and found the highest converting shade
Source: Quick Sprout
A/B Testing is about letting the customer do the talking, without actually talking
Source: Visual Website Optimizer
For 2 years running, A/B testing is the most used method for improving conversion
Source: Econsultancy
Running an A/B Test without thinking of statistical confidence is worse than not running a test at all
Source: Conversion XL
Ecommerce
The Top 10 ecommerce sites report an average conversion rate of 12%
Source: Invesp
Load times among America’s top retail sites increased 22%in one year alone
Source: EConsultancy
Mobile commerce will account for 24% of global eCommerce by 2017
Source: Fact Browser
50% of ecommerce sites ask for the same information more than once adding needless friction to the checkout experience
Source: Baymard
Social Media
Google’s +1 button is used 5 million times a day
Source: Huffington Post
There are 2.7 billion “likes” per day on Facebook
Source: Digital Trends
The Ford Explorer Launch of Facebook generated more traffic than a super bowl ad
Source: SMBPlans
1 million websites have integrated with Facebook
Source: Huffington Post
YouTube is the second largest search engine in the world
Pinterest pins which include prices receive 36% more likes than those which do not
Source: Shopify
76% of marketers believe “they know what their consumers want” in terms of social media content and interaction; only 34% have actually asked
Source: e-strategy Trends
Social sharing buttons raise the most interest, followed by social activity widgets and social sign-on
Source: Eloqua
25.3% of B2B marketers use LinkedIn to reach high profile influencers
Source: Marketo
Facebook posts that include questions tend to get more comments, but fewer shares and likes
Source: Hubspot
Roughly 90% of B2B marketers use social media to distribute their content
Pay-Per-Click
Paid search ads give you a 89% incremental lift in site visitors
Source: Search Engine Land
Google makes $100 million per day with search advertising
Source: Wordstream
Conversion Rate Optimization
Conversion tracking is now integrated directly into the Facebook interface
Source: PPC Hero
Implement a structured approach to improving conversion: It’s a process, not a one-off project
Source: EConsultancy
If content is king, then conversion is queen
Source: John Munsell
For every $92 dollars spend acquiring customers, only $1 is spend converting them
Source: EConsultancy
Don’t optimize for conversions, optimize for revenue
Source: Quick Sprout
Where there is friction there is opportunity. Either you solve it for your customers today or a competitor will do it tomorrow
Source: Bryan Eisenberg
Email Marketing
64% of decision makers read their email via mobile device
Source: Top Rank
For B2B companies, email subject lines that contain: “Money,” “revenue,” and “profit” perform the highest
Source: Adestra
64% of people say they open an email because of the subject line
Source: Chadwick Martin Bailey,
If marketers optimized their emails for image blocking, ROI would increase 9+%
Source: Jay Baer
39% of marketers have no strategy for mobile email
Source: EConsultancy
B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%)
Source: Earnest Agency
Lead Gen
79% of marketing leads never convert into sales
Source: Unbounce
85% of people would rather provide an email for an ebook vs. paying with a tweet
Source: Unbounce
81% of marketers use email for lead gen, 75% use SEO and 72% use Social Media
Source: MarketingSherpa
LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%)
Source: HubSpot
9 out of 10 B2B buyers say when they are ready to make a purchase, they will find a vendor
Source: Earnest Agency
47% of nurtured leads make 47% larger purchases than non-nurtured leads
Source: Top Rank
12% of marketers rate social media as “very effective” for lead gen while 27% say it is “not effective.” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective)
Source: MarketingSherpa
Comments:
Todd
Great roundup, Stefanie! I’m definitely going to use some of these quotes in client info packets when we go in to talk about inbound marketing. Thanks!
Stefanie Grieser
Thanks Todd! Glad you enjoyed them.
Bruno
Fifty shades of blue, lol!
Take that E. L. James, Google did it before!
Stefanie Grieser
Thanks Todd! Glad these stats and quotes helped you out. They definitely make the inbound marketing case for any clients that are doubters :)
Bruno – “Take that E. L. James, Google did it before!” << Yes! Amazing quote and exactly what I was thinking when I saw the stat.
Brett Langlois
These are awesome! I will definitely be using some of these stats.
Stefanie Grieser
Happy to hear it Brett!
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CT Nguyen
What an amazing list! Appreciate the time you invest to gather these data. I’ll definitely use them in future tweets.
Stefanie Grieser
It definitely took some time, but I am glad you enjoyed the end result!
Thanks for the comment CT Nguyen.
Ryan Glass
Stephanie, fantastic post. Grabbed my attention and kept me hooked through-out. I will definitely be digging deeper into some of these and sharing the post with the team.
Stefanie Grieser
Thanks Ryan! Glad to hear it.
Samfrank
Thanks for sharing as I know 47% of social media users contact customer service via social media site….
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Couldn’t have said it better myself. Thanks for sharing :)
Red Website Design
Some really interesting stats there Stefanie, thanks for sharing them.
Personally I’d put the following at No. 1
“B2B companies with blogs generate 67% more leads per month on average than non-blogging firms”
Stefanie Grieser
You’re very welcome. Glad you enjoyed them!
Agreed – that stat really hits home the importance of blogging.
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I was doing research and found this information very helpful. Thank you
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Great stats! Are you planning to keep this updated in some way? if so, please let us know… best regards and again, good job.
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